Hieu

This creator ranks 852 out of 1349 tracked accounts and holds a follower count that is 0.4 times the median size of 1.1M followers, making this a small account. Growth has been slow over its 6.6 year lifespan with an addition of 5.4K followers every month. While average views reach 4.1M per video, which is high for this follower count, the like rate of 11.31% more than doubles the median of 4.93%. The remaining report details specific engagement trends and content performance.

This audience approves of content at more than double the platform median, ranking 167 out of 1349 creators. This high approval rate indicates strong initial reception. The share rate of 0.434% is the most frequent action followed by saves at 0.402%. These two behaviors rank much higher than the 0.037% comment rate. While users rarely join a conversation, they frequently act as advocates and treat content as reference material to keep for later. With 17.9K shares and 16.6K saves against 1.5K comments, this audience prioritizes personal utility over community discussion. A brand should focus on evergreen value rather than community management. Reach is erratic with a consistency score of 1.43. Only 14.3% of the 35 videos hit the 2x average mark. One video reached the 5x threshold. This profile represents an active audience that consumes and stores content for personal use.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high engagement levels. While the Creator Fund pays pennies per thousand views, brand partnerships scale with follower counts to reach a potential range of $10,000 to $20,000 per campaign. High interaction rates suggest they can command the higher end of that bracket. Their rank of 852 out of 1349 places them in a position where they are not yet at the peak of the platform. They represent a value buy for brands because their rank is below the median. A buyer should treat the $20,000 figure as a ceiling to bargain under rather than a fixed salary. Dividing that top range by 4.1M average views results in a cost per view of roughly $0.005. This calculation helps a brand determine if they are paying for the creator's specific name or just for raw reach. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed lives in the 30 to 60 second window where most posts reside. Create content within that timeframe to match the established rhythm of the account. Most clips use original audio instead of trending tracks, a choice that prioritizes a unique brand identity over borrowed reach. Captions stay short at an average of 53 characters to keep focus on the visuals. Open duet and stitch settings invite other creators to interact with and remix the content. The standout video ran only 11 seconds and pulled 7.5 times the normal reach for this creator. It earned 2.5 million likes against 8.8k comments, showing a heavy tilt toward quick taps rather than active debate. This lopsided ratio suggests that shorter clips can spark large passive engagement. Average views of 4.1 million confirm a large established audience where consistency is already proven.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds because they make up the majority of recent content. The average length is 31 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because the creator maintains a top-tier follower rank and high average views despite posting well below the field median. This pace has been established over several years, indicating a durable strategy rather than an emerging habit. The inconsistent gap between posts suggests an erratic delivery cycle rather than a clockwork schedule. New content typically lands on Tuesday and Sunday, while Thursday remains the quietest day for uploads. Marketers should expect sporadic drops of high-impact content rather than a steady drumbeat. Plan any tie-ins around the Tuesday or Sunday windows to coincide with these primary upload days.

Audience & Reach

The audience size sits at a 0.4x multiple of the median creator, placing it below average for reach. This means a single campaign will have limited breadth compared to broader accounts. The like response is more than double the median rate. Such high engagement suggests that a sponsored message will land with much more impact per viewer than standard benchmarks. Because location data is not available, the specific regional concentration remains unknown. This account fits the beauty category because the high like rate indicates a highly engaged audience despite the smaller follower count.