Allie Goodbun

This account is a small account ranked 849 out of 1349 creators because its 435,000 followers are 0.4 times the median of 1.1 million. Growth is slow for an account that has existed for 10.1 years with only 3.6K new followers per month. The like rate of 9.09% clears the 4.93% median, indicating a highly engaged audience despite the smaller follower count. Average views reach 355.3K per video, which is high for an account of this size. The rest of this report covers deeper engagement metrics and content consistency.

This audience approves of content at a rate much higher than the platform average. The high like rate ranks them 337 out of 1349 creators. Saves represent the most frequent action with a 0.225% ratio compared to shares at 0.068% and comments at 0.018%. These percentages show that viewers prioritize personal reference over community discussion or word-of-mouth spread. The audience recorded 798 saves, 240 shares, and 63 comments per video. Brands can treat this content as high-value material that users want to keep for later use rather than a conversation starter. Reach is inconsistent across the 38 videos. Only 10.5% of posts hit the 2x average while 4 videos reached 5x the average. A coefficient of variation of 2.23 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 435.0K followers, she likely commands a brand fee between $1,740 and $3,480 per post. This income source is far more lucrative than the Creator Fund because it scales with her total audience size. The Creator Fund pays only pennies per thousand views, making it an inefficient way to build a business compared to direct brand partnerships. Her rank of 849 out of 1349 places her below the median in follower count. This positioning makes her a value buy for advertisers who want high engagement without paying a premium for top-tier fame. The quoted range acts as a ceiling for negotiations rather than a fixed salary. A cost per view of $0.005 to $0.01 indicates that most of the paid fee goes toward building brand authority. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors longer content in the 60 to 180 second range. Most videos fall into this bucket, and producing clips of this length ensures you hit the same audience as @alliegoodbun. Short clips under 30 seconds represent a minority of the output, so stick to the longer format for consistency. Original audio appears on nearly 87% of posts, meaning the creator prioritizes a distinct brand over the reach from trending sounds. Captions average 150 characters, providing deep context rather than just a quick hook. Open duet and stitch settings across most videos invite other creators to interact with the content. The standout video lasted 43 seconds and reached about 9.6 times the normal view count. It earned over 229k likes against only 154 comments, showing that viewers preferred quick taps over starting a conversation. This lopsided ratio suggests the clip succeeded as a visual experience rather than a discussion piece. Average views of 355.3K indicate an established following where growth comes from steady volume.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 20 total clips in this range. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top follower rank despite posting well below the field median. This creator produces content at a much slower pace than the average user but commands a high view count relative to their audience size. The current cadence has been stable for nearly three years. However, the high consistency coefficient indicates that these uploads occur in unpredictable bursts rather than on a clockwork schedule. New content typically lands on Monday and Thursday, while Tuesday remains the quiet day. Marketers should expect sporadic drops rather than a steady drumbeat of posts. Plan any tie-ins around the Monday or Thursday windows to align with these primary upload days.

Audience & Reach

The account ranks below the median for follower count at a 0.4x multiple of the typical creator. This position means a single campaign will reach a niche audience rather than achieving broad reach. Engagement data shows a like response nearly double the median rate. A high interaction ratio indicates that sponsored content is likely to earn more visibility per viewer than average. The profile fits the beauty category because the high engagement rate suggests an attentive audience within a specific aesthetic niche despite the smaller follower base.