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This account ranks at 847 out of 1349 tracked creators and holds a follower count that is 0.4 times the median of 1.1M followers, making it a small account. It gains about 9.4K followers per month over its 3.9 year lifespan, which indicates slow growth for an account of this age. The average view count of 183.3K is in line with what a creator with 437.9K followers would expect to see. However, the 4.72% like rate falls slightly below the 4.93% median. The rest of this report breaks down audience engagement and content consistency.

This audience approves less than the typical viewer because the 4.72% like rate falls below the 4.93% median. The behavior profile shows high intent to return and advocate for content. Saves represent the most frequent action at 0.411% followed by shares at 0.285%. These figures are joined by 753 saves and 523 shares. Comments occur less frequently at 0.03% with a count of 55 per video. The audience prioritizes saving content for later reference over active conversation. A brand should expect high retention value rather than immediate community interaction. Reach is inconsistent as evidenced by a 3.52 consistency coefficient. Only 8.1% of the 37 videos reached double the average, while only one and three videos hit those marks respectively. This audience acts on content but prefers private consumption over public discussion.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 437.9K, they should command a sponsorship fee between $1,000 and $2,500 per post. Creator Fund payouts are far less lucrative because those payments scale with views and pay only pennies per thousand. Brand deals offer much higher returns because they scale directly with the size of the audience rather than just raw view counts. The rank of 847 out of 1349 places this creator in a position where they are a value buy for advertisers. They do not command the premium pricing that top-ranked creators use to decline briefs, so the $2,500 cap should serve as a ceiling to bargain under rather than a fixed salary. A cost-per-view gut check of roughly $0.013 per view helps a buyer test if a quoted rate is paying for reach or for the name. These are modelled estimates from public metrics, not disclosed earnings.

Most videos land in the under 30 second range. Produce clips in this timeframe to match the existing content style. The 10 second format outperforms the longest available duration by a margin of roughly seven times more engagement per view. Original audio dominates nearly 87% of the feed, choosing a consistent brand identity over the reach of trending tracks. Captions stay brief at under 50 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The standout clip reached 21 times the normal view count for only 10 seconds of footage. With 311 likes per comment, it earned passive taps rather than a deep discussion. Average views near 183k indicate a stable, established audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content under 30 seconds with 33 videos falling into those categories. The average length is 28s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the field median but maintains a top-tier follower rank and high average views. The pace has remained steady for nearly a year, though the gap between posts is much wider than the typical creator's. A high consistency coefficient indicates an erratic posting rhythm rather than a predictable clockwork schedule. Content tends to land on Tuesday and Wednesday, while Thursday remains the quietest day. Most uploads occur around 20:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan any tie-ins for the mid-week windows when new posts are most likely to appear.

Audience & Reach

The account sits at a 0.4x multiple of the median creator size. This rank indicates a smaller audience that lacks broadcast-scale reach for a single campaign. The like rate falls slightly below the median figure. A brand message will find less engagement per view than what is typical for the platform average. This profile fits beauty and personal care because the niche content aligns with the steady engagement levels of the identified audience size.