Vukovic Makeovers

Sitting at rank 854 out of 1349 creators, this account is a small account that holds 0.4 times the median follower count of 1.1M. The growth rate is fast as it has gained 22.2K followers every month since it started 1.6 years ago. While average views are high at 11.2M per video, the 1.98% like rate falls below the median of 4.93%. The rest of this report covers the specific engagement patterns and content consistency metrics.

This audience approves of content much less than the platform average. The low like rate puts the creator in the bottom decile for passive approval. Saves represent the most frequent action taken by viewers at a 0.182% rate. Shares follow at 0.119% while comments occur at 0.019%. These figures translate to 20,300 saves, 13,300 shares, and 2,100 comments per video. The audience prioritizes personal utility and word of mouth over public conversation. Brands should treat this channel as a source for high-intent reference material rather than a space for community building or active dialogue. The reach is inconsistent with a coefficient of variation of 1.51. Only three videos reached the double average mark while one hit five times the average. This indicates sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 423.2K, they can command a sponsorship fee between $1,500 and $3,000 per post. This model favors brand partnerships over the Creator Fund because views only pay pennies per thousand. While high view counts generate some volume, sponsorships scale with audience size to provide stable income. The rank of 854 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median ranking, their quoted rate serves as a ceiling to negotiate down rather than a fixed salary. A cost-per-view gut check shows that a $2,000 fee divided by 11.2M average views results in a low per-impression cost. This allows buyers to determine if a quote is paying for the creator's name or just for reach. These are modelled estimates from public metrics, not disclosed earnings.

Every post on this feed lands in the 60 to 180 second range. You should adopt this longer format to mirror how the account currently builds its audience. Original audio covers over three quarters of the content, a choice that favors a consistent brand identity over the fleeting reach of trending tracks. Captions average 688 characters to provide deep context for every clip. Allowing both duets and stitches on all videos invites other creators to remix the content and expand its reach. The standout video lasted 60 seconds and reached 7.3 times the normal view count. It earned over 94 likes for every single comment, meaning it captured passive interest rather than active debate. Average views of 11.2 million mean this account already maintains a large reach. Success here depends on maintaining high production value to sustain such a large baseline audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account exclusively uses videos between 60 and 180 seconds. This is the only duration used across all recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because their posting frequency sits well above the field median with frequent updates. They post roughly seven times weekly compared to the average of less than two. While the high consistency score suggests a regular output, the actual gap variance indicates an erratic rhythm rather than a clockwork schedule. This pace has only been established for 26 days so it is too new to confirm as a long-term habit. You can expect frequent content drops but should plan for some unpredictability in exact timing. New videos land most often on Tuesday and Wednesday, while Monday is the quietest day. Content typically appears around 20:00 UTC. Marketers can rely on a steady drumbeat of posts to support a campaign, provided they time specific tie-ins for the midweek windows.

Audience & Reach

The account ranks in the bottom half of tracked creators with a multiple of 0.4 below the median follower count. This indicates a niche audience size where a single campaign will reach a contained group rather than achieving broadcast-scale visibility. The like response falls well below the median, falling short by more than half of the average rate. A brand should expect this lower engagement level to mean that while the content reaches many people, the specific call to action in a sponsored post may not generate high interaction levels. This audience fits the beauty and cosmetics category because the low like response suggests a passive viewership of visual content rather than an interactive community.