Amara

Amara ranks as a small account among the 1,349 creators we track because its follower count is only 0.4 times the median size. The account shows fast growth with 202.5K new followers every month over its 0.2 year lifespan. While average views of 4.0M are well above what a creator of this size typically sees, the like rate of 5.54% exceeds the 4.93% median to indicate high engagement from viewers. The rest of this report details specific content performance and audience demographics.

This audience approves of the content more than the platform average. The high share rate of 0.331% compared to the save rate of 0.247% shows that viewers prioritize spreading the content over keeping it for personal reference. With 1,700 comments and 13,400 shares across the videos, word-of-mouth advocacy is the dominant behavior. The low comment rate of 0.042% suggests a passive conversation style despite the high reach. Brands can expect rapid distribution rather than deep community interaction. Reach is erratic with a consistency coefficient of 2.6. Only 11.8% of the 34 videos hit the 2x average mark, and only two reached the 5x threshold. This volatility means views fluctuate wildly from post to post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. A follower count of 439.1K suggests a brand deal range between $1,500 and $3,500 per post. This revenue stream is far more lucrative than the Creator Fund because it scales with audience size rather than raw views. Creator Fund payouts pay only pennies per thousand views, making them negligible compared to direct brand partnerships. The rank of 846 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median follower count, their quoted rate serves as a ceiling to negotiate down rather than a fixed salary. A high like rate of 5.54 percent suggests strong engagement, but the lower rank means buyers can often bargain for better terms. The cost per view sits at approximately $0.38. This figure helps a buyer determine if a quote is paying for large reach or just the specific name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this feed. Choosing this length over the 60 to 180 second bucket results in a reach gap that is nearly ten times larger. Your content should favor these quick cuts to maximize engagement per view. Original audio covers most posts, choosing a consistent brand identity over the easy reach of trending sounds. Captions stay brief at 71 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The top video lasted 71 seconds and pulled 45.6 million views, hitting more than 11 times the normal reach. It earned a high ratio of likes to comments, meaning it won through passive watching rather than active debate. Average views of 4 million mean this account already operates at a large scale. Your goal is to replicate these high-performing formats rather than seeking small growth gains.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 23 out of 34 videos falling into this range. The average video length is 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high volume of content compared to their peers. Amara posts more than four times as often as the average creator. This high output creates a frequent stream of content that allows for easy planning. While the pace has only been sustained for about a month, it represents an aggressive output strategy. The inconsistent gap between videos means her postinger is less predictable on a day-to-day basis despite the high volume. Most new content lands on Monday and Wednesday around 20:00 UTC. Sunday remains the quietest day for uploads. Marketers can expect a steady drumbeat of posts to support a campaign, with most fresh content appearing on Mondays and Wednesdays.

Audience & Reach

The audience size sits below the median creator at a 0.4x multiple. This ranking means a campaign will reach a niche segment rather than achieving broadcast-scale coverage. Location data is not available for this account. A higher than average like rate indicates that viewers interact with the content more frequently than the typical user. For a brand, this suggests a message will land with stronger engagement per view compared to standard benchmarks. This audience fits the beauty and lifestyle category because the high engagement rates coupled with a smaller follower base indicate a concentrated niche.