Francis Bourgeois

Ranking at 501 out of 1349 tracked creators, this account is a mid-tier name with 3.3M followers, which is 3.3 times the median follower count of 1.1M. The creator gains 54.0K followers every month, making the growth rate fast for an account that has existed for 5.1 years. Average views reach 1.5M per video, which is high for a profile of this size. The like rate of 8.39% exceeds the median of 4.93%, indicating strong engagement from the active audience. The rest of this report covers detailed engagement trends and content performance metrics.

The audience approves of content at a rate well above the median. This high approval confirms strong resonance with the core message. Shares are the most frequent action at 0.812% while saves follow at 0.461%. Comments occur much less often at 0.08%. These figures represent 12.1K shares, 6.9K saves, and 1.2K comments across the catalog. The audience prioritizes word-of-mouth spread over active conversation. Brands should expect high organic reach through sharing but lower direct community interaction. The reach shows signs of volatility. Four videos hit the 2x average mark while two reached 5x. A consistency score of 1.76 indicates erratic reach patterns rather than a steady growth curve. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. A follower count of 3.3M suggests a potential brand deal range between $10,000 and $25,000 per post. This high ceiling exists because sponsorship pay scales with total audience size. In contrast, Creator Fund payouts scale only with views and pay mere pennies per thousand. The rank of 501 puts this creator in a position to command a premium over the median. High engagement rates mean they can demand fees near the top of their bracket. A buyer should view the $25,000 upper limit as a ceiling to negotiate against rather than a fixed price. At an average of 1.5M views, a cost per view of roughly $0.016 helps determine if a quote is paying for reach or for the brand name. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 60 to 180 second range where nearly every post sits. Target this duration to match the pace of the account and capture its established audience. Every video uses original audio instead of trending tracks, a choice that trades potential reach for a consistent brand identity. Captions average around 98 characters, providing enough context without cluttering the visual space. Duet and stitch settings are open on every post, inviting others to remix the content. The standout clip lasted 110 seconds and pulled over eight times the normal reach of this account. It earned a high volume of likes compared to a small number of comments, showing that passive watching won out over active debate. Average views at 1.5 million confirm this is an established large-scale account rather than a growing niche. Your strategy should focus on maintaining consistent quality for a large audience rather than seeking breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors the 60 to 180s range where almost all recent videos fall. The average video length is 118s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field in followers despite a posting frequency well below the median. The pace has remained consistent for over a year, though the high variance between posts indicates an irregular rhythm rather than a clockwork schedule. You can expect sporadic drops rather than a steady drumbeat of content. New videos most often appear on Sunday and Thursday, while Wednesday remains the quiet day. Most uploads occur around 20:00 UTC. Plan your campaign around these specific windows to align with his infrequent but high-reach output.

Audience & Reach

The audience size sits at a 3.0x multiple of the median creator. This indicates a reach that exceeds standard expectations for a single campaign while maintaining high engagement density. Location data is not available for this account. The like response is well above the median, outperforming the average by over three percentage points. A brand message will earn more interactions per view compared to the typical content on the platform. This audience fits the luxury goods category because the size provides reach while the high like rate suggests a focused interest in the creator's specific aesthetic.