danielle

danielle

@daniellemarcan

i paint my face [email protected]

Joined 2019-10-22

3.3M

Followers

504

Following

198.6M

Total Hearts

2.3K

Videos

87.6K

Avg Hearts/Video

10.97%

Engagement Rate

6.3y

Account Age

43.4K

Followers/Month

2.6M

Hearts/Month

29.8

Videos/Month

Account Overview

What This Report Covers

This account ranks 501 out of 1349 creators and holds 3.3M followers, making it a mid-tier name that maintains over 3 times the median follower count of 1.1M. Growth is steady for an account that has been active for 6.3 years with a monthly gain of 43.4K followers. The average view count of 2.4M per video aligns with what is expected for an account of this size, while the 10.73% like rate more than doubles the median of 4.93%. This high engagement rate indicates that the content resonates strongly with the existing audience. The rest of this report covers specific engagement trends and content performance patterns.

Account Classification

Account Size Macro (1M+)
Account Age 2019-10-22
Verification Yes
Language EN
Follower Ratio 6.5K:1

Data Summary

Videos Analyzed 38
Avg Plays per Video 2,351,253
Avg Likes per Video 252,353
Engagement Rate 10.97%

Engagement Analysis

Based on 38 videos

This audience approves content at more than double the platform median. This high approval rate places the creator in the top 15 percent of all creators ranked. The behavior data shows a clear preference for personal archiving over public interaction. Saves represent the most frequent action at 0.919%, followed by shares at 0.203% and comments at 0.037%. With 21.6K saves, 4.8K shares, and 867 comments per video, the audience treats content as a reference tool rather than a conversation starter. Brands should expect high retention of information but low active community engagement. Reach is inconsistent due to a high consistency coefficient of 2.99. Only four videos hit the double average mark while two reached five times the average. This indicates an erratic reach pattern that makes consistent growth unpredictable. This is an active audience.

2.4M

Avg Plays/Video

252.4K

Avg Likes/Video

867

Avg Comments/Video

4.8K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

2.9M

Median Plays

209.1K

Median Likes

10.6M

75th Percentile

39.7M

Top Video

78.18

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

89,347,600

Total Plays

9,589,418

Total Likes

32,935

Total Comments

181,127

Total Shares

820,972

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

10.73%

Likes / Views

0.04%

Comments / Views

0.20%

Shares / Views

0.92%

Saves / Views

The likes rate of 10.73% is much higher than the other actions. This shows that viewers are more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

10.50%

2x Avg (4 of 38)

0%

5x Avg (2 of 38)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 2.99

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals drive the majority of revenue for this creator because of her large follower base. She likely commands a sponsorship fee between $15,000 and $33,000 per post. This primary income stream is far more lucrative than the Creator Fund. While the fund pays only pennies per thousand views, brand deals scale with total reach and audience size to provide much higher returns. Her rank of 501 puts her in a position where she commands a premium over the median creator. She sits high enough in the rankings that brands pay for her specific influence rather than just raw impressions. A buyer should view the $33,000 upper limit as a ceiling to negotiate against rather than a fixed price. The high engagement rate suggests she can command a spot near the top of that range. A cost per view check helps identify if a quote is based on reach or brand equity. At 2.4M average views, a fee of $30,000 equates to a cost of $0.0125 per view. This allows brands to see if they are paying for a guaranteed audience or the prestige of her name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 2.4M views/video

$1,401 – $2,803

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 3.3M followers (Macro (1M+))

$16,500 – $39,600

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 38 videos

Short clips under 15 seconds form the primary volume of this feed. These brief videos outperform the 60 to 180 second segment by a large margin, as the longer content receives almost no engagement compared to the shorter clips. Focus on the sub-30 second window to capture the highest concentration of views. Original audio is used on over 70% of posts, choosing a consistent brand identity over the reach of trending sounds. Captions average 91 characters to provide clear context while keeping the focus on visual content. Open duet and stitch settings across nearly every post invite other creators to participate in the community. The standout video lasted 30 seconds and reached nearly 17 times the typical audience size. It earned a high volume of likes relative to comments, meaning it succeeded as a passive watch rather than a conversation starter. Average views near 2.4 million indicate an established large-scale account. Strategy here should focus on maintaining this large baseline through consistent short-form aesthetics.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

21s

Average Duration

<15s
17
15-30s
12
30-60s
7
1-3min
2

The account favors videos under 15 seconds with 17 total entries. The average video length is 21s.

Original Sound Usage

Percentage of videos using the creator's own audio

71.10%
27 of 38

Posting Patterns & Optimal Timing

Based on 38 videos

Sparse high-production_ is the pattern for this account because its low posting frequency pairs with a top-tier follower rank and high average views. The creator posts well below the field median, but her large following ensures she remains a high-impact profile despite the gaps between uploads. This pace has been established over several years, making it a durable habit rather than a recent shift. Because of a high consistency coefficient, the timing between posts is erratic rather than clockwork. New content typically lands on Wednesday and Saturday, with 19:00 UTC serving as the busiest hour for uploads. Sunday remains the quiet day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can target your tie-ins around the Wednesday and Saturday windows to align with her primary upload days.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 0.2
Avg Gap Between Posts 1094.1h
Data Range 1686 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
8
Saturday
7
Friday
7
Tuesday
6
Monday
4
Thursday
4
Sunday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts most often on Wednesday and Saturday with a peak at 19:00 UTC. The posting frequency is low at 0.2 posts per week.

Top Videos

Top 10 by play count

78.4M

Combined Plays (Top 5)

8.3M

Combined Likes (Top 5)

15.7M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @daniellemarcan's profile page

#wolfcut #hairstyle #hairtutorial

Posted Jul 06, 2021

39.7M

Views

4.9M

Likes

18.5K

Comments

50.3K

Shares

320.4K

Saves

recreated lily-rose depp’s makeup @NARS Cosmetics light reflecting foundation & lots of @ABH Cosmetics #beauty #makeup

Posted Apr 20, 2022

15.1M

Views

1.6M

Likes

4.3K

Comments

11.2K

Shares

315.1K

Saves

goth doll makeup for halloween. this was so fun to create :) this was my 3rd attempt at this trend by @berny 🏹 #makeup #halloween

Posted Oct 19, 2024

10.6M

Views

186.0K

Likes

1.9K

Comments

45.0K

Shares

30.0K

Saves

Jan 27, 2026

like who cares if I wanna have 2 lips @Fenty Beauty @L'Oréal Paris UK @M·A·C Cosmetics

9.9M

Views

1.4M

Likes

5.4K

Comments

34.0K

Shares

61.8K

Saves

⏲ 11s ▶ 540p ♪ Stateside + Zara Larsson – PinkPantheress 576×1024
Dec 13, 2025

this is what we do when we smudge mascara on our lids #makeup

3.1M

Views

232.1K

Likes

339

Comments

3.5K

Shares

14.2K

Saves

⏲ 22s ▶ 540p ♪ Original sound original sound – danielle 576×1024
Feb 14, 2026

i fear this is the only way ill want to dress from now on. jewellery is all @Swarovski 💌🏹 #viennaoperaball #swarovski @Waad Aloqaili dress

2.6M

Views

427.1K

Likes

291

Comments

3.9K

Shares

22.3K

Saves

⏲ 55s ▶ 540p ♪ champagne – G Sounds 576×1024
Jan 28, 2026

who said there are rules in makeup tehe 💋#makeup #beauty @M·A·C Cosmetics stone lip liner @L'Oréal Paris UK fairytale ending lipstick @Kaleidos Makeup merlot lipliner @Fenty Beauty stunna lip paint in underdawg, gloss bomb in fuchsia flex

1.2M

Views

59.3K

Likes

123

Comments

2.7K

Shares

5.2K

Saves

⏲ 17s ▶ 540p ♪ Stateside + Zara Larsson – PinkPantheress 576×1024
Feb 15, 2026

this is so far from reality lmao anyway NEEDED to do this trend @Swarovski #viennaoperaball @Waad Aloqaili

1.1M

Views

160.4K

Likes

337

Comments

4.0K

Shares

9.9K

Saves

⏲ 12s ▶ 540p ♪ Original sound orijinal ses – moonlight_00 576×1024

2 more top videos for @daniellemarcan

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

beauty (7) uk (6) makeup (5) cosmetics (5) paris (5)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

31 unique sounds
original sound - danielle 7x
Stateside + Zara Larsson - PinkPantheress 2x
witch.tape - SARCOMA HORROR 1x
son original - elizabethgrant 1x
to the salon - inactive 1x
theclubrock - Benny Bellson 1x
son original - Phantomwise 1x
orijinal ses - moonlight_00 1x
original sound - balla 1x
champagne - G Sounds 1x

Key Insights & Takeaways

Audience & Reach

The audience size ranks in the top of the field as a broadcast-scale account due to the high multiple over the median. This positioning means a single campaign can reach a wide number of people rather than just a niche group. Location data is not available for this account. The like response sits more than double the median rate. Such a high engagement ratio suggests that a sponsored post will land with much more impact per viewer than average. This audience fits the beauty and fashion category because the high engagement levels coupled with broadcast-scale reach favor visual lifestyle products.

Key Takeaways

Reach. Ranking in the middle of the field, the account holds a following three times larger than the median. Engagement. A 10.73% like-rate is more than double the 4.93% median, showing high audience interaction. Hit-rate. Only 10.5% of recent videos beat double the average views, indicating a low frequency of breakout content.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 3,300,000
  • + Consistent growth at 43.4K followers/month
  • + Active posting schedule (0.2 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @daniellemarcan reveals a macro (1m+) TikTok presence with 3,300,000 followers. The account demonstrates an engagement rate of 10.97%, averaging 2.4M plays per video across 38 analyzed videos. Key strengths include 198.6M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @daniellemarcan's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026