3.3M
Followers
504
Following
198.6M
Total Hearts
2.3K
Videos
87.6K
Avg Hearts/Video
10.97%
Engagement Rate
6.3y
Account Age
43.4K
Followers/Month
2.6M
Hearts/Month
29.8
Videos/Month
Account Overview
What This Report Covers
This account ranks 501 out of 1349 creators and holds 3.3M followers, making it a mid-tier name that maintains over 3 times the median follower count of 1.1M. Growth is steady for an account that has been active for 6.3 years with a monthly gain of 43.4K followers. The average view count of 2.4M per video aligns with what is expected for an account of this size, while the 10.73% like rate more than doubles the median of 4.93%. This high engagement rate indicates that the content resonates strongly with the existing audience. The rest of this report covers specific engagement trends and content performance patterns.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2019-10-22 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 6.5K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 2,351,253 |
| Avg Likes per Video | 252,353 |
| Engagement Rate | 10.97% |
Engagement Analysis
Based on 38 videos
This audience approves content at more than double the platform median. This high approval rate places the creator in the top 15 percent of all creators ranked. The behavior data shows a clear preference for personal archiving over public interaction. Saves represent the most frequent action at 0.919%, followed by shares at 0.203% and comments at 0.037%. With 21.6K saves, 4.8K shares, and 867 comments per video, the audience treats content as a reference tool rather than a conversation starter. Brands should expect high retention of information but low active community engagement. Reach is inconsistent due to a high consistency coefficient of 2.99. Only four videos hit the double average mark while two reached five times the average. This indicates an erratic reach pattern that makes consistent growth unpredictable. This is an active audience.
2.4M
Avg Plays/Video
252.4K
Avg Likes/Video
867
Avg Comments/Video
4.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
2.9M
Median Plays
209.1K
Median Likes
10.6M
75th Percentile
39.7M
Top Video
78.18
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
89,347,600
Total Plays
9,589,418
Total Likes
32,935
Total Comments
181,127
Total Shares
820,972
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
10.73%
Likes / Views
0.04%
Comments / Views
0.20%
Shares / Views
0.92%
Saves / Views
The likes rate of 10.73% is much higher than the other actions. This shows that viewers are more likely to like content than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
10.50%
2x Avg (4 of 38)
0%
5x Avg (2 of 38)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.99
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals drive the majority of revenue for this creator because of her large follower base. She likely commands a sponsorship fee between $15,000 and $33,000 per post. This primary income stream is far more lucrative than the Creator Fund. While the fund pays only pennies per thousand views, brand deals scale with total reach and audience size to provide much higher returns. Her rank of 501 puts her in a position where she commands a premium over the median creator. She sits high enough in the rankings that brands pay for her specific influence rather than just raw impressions. A buyer should view the $33,000 upper limit as a ceiling to negotiate against rather than a fixed price. The high engagement rate suggests she can command a spot near the top of that range. A cost per view check helps identify if a quote is based on reach or brand equity. At 2.4M average views, a fee of $30,000 equates to a cost of $0.0125 per view. This allows brands to see if they are paying for a guaranteed audience or the prestige of her name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 2.4M views/video
$1,401 – $2,803
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 3.3M followers (Macro (1M+))
$16,500 – $39,600
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 38 videos
Short clips under 15 seconds form the primary volume of this feed. These brief videos outperform the 60 to 180 second segment by a large margin, as the longer content receives almost no engagement compared to the shorter clips. Focus on the sub-30 second window to capture the highest concentration of views. Original audio is used on over 70% of posts, choosing a consistent brand identity over the reach of trending sounds. Captions average 91 characters to provide clear context while keeping the focus on visual content. Open duet and stitch settings across nearly every post invite other creators to participate in the community. The standout video lasted 30 seconds and reached nearly 17 times the typical audience size. It earned a high volume of likes relative to comments, meaning it succeeded as a passive watch rather than a conversation starter. Average views near 2.4 million indicate an established large-scale account. Strategy here should focus on maintaining this large baseline through consistent short-form aesthetics.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
21s
Average Duration
The account favors videos under 15 seconds with 17 total entries. The average video length is 21s.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 38 videos
Sparse high-production_ is the pattern for this account because its low posting frequency pairs with a top-tier follower rank and high average views. The creator posts well below the field median, but her large following ensures she remains a high-impact profile despite the gaps between uploads. This pace has been established over several years, making it a durable habit rather than a recent shift. Because of a high consistency coefficient, the timing between posts is erratic rather than clockwork. New content typically lands on Wednesday and Saturday, with 19:00 UTC serving as the busiest hour for uploads. Sunday remains the quiet day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can target your tie-ins around the Wednesday and Saturday windows to align with her primary upload days.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 1094.1h |
| Data Range | 1686 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most often on Wednesday and Saturday with a peak at 19:00 UTC. The posting frequency is low at 0.2 posts per week.
Top Videos
Top 10 by play count
78.4M
Combined Plays (Top 5)
8.3M
Combined Likes (Top 5)
15.7M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @daniellemarcan's profile page
39.7M
Views
4.9M
Likes
18.5K
Comments
50.3K
Shares
320.4K
Saves
recreated lily-rose depp’s makeup @NARS Cosmetics light reflecting foundation & lots of @ABH Cosmetics #beauty #makeup
Posted Apr 20, 2022
15.1M
Views
1.6M
Likes
4.3K
Comments
11.2K
Shares
315.1K
Saves
like who cares if I wanna have 2 lips @Fenty Beauty @L'Oréal Paris UK @M·A·C Cosmetics
9.9M
Views
1.4M
Likes
5.4K
Comments
34.0K
Shares
61.8K
Saves
i fear this is the only way ill want to dress from now on. jewellery is all @Swarovski 💌🏹 #viennaoperaball #swarovski @Waad Aloqaili dress
2.6M
Views
427.1K
Likes
291
Comments
3.9K
Shares
22.3K
Saves
who said there are rules in makeup tehe 💋#makeup #beauty @M·A·C Cosmetics stone lip liner @L'Oréal Paris UK fairytale ending lipstick @Kaleidos Makeup merlot lipliner @Fenty Beauty stunna lip paint in underdawg, gloss bomb in fuchsia flex
1.2M
Views
59.3K
Likes
123
Comments
2.7K
Shares
5.2K
Saves
this is so far from reality lmao anyway NEEDED to do this trend @Swarovski #viennaoperaball @Waad Aloqaili
1.1M
Views
160.4K
Likes
337
Comments
4.0K
Shares
9.9K
Saves
2 more top videos for @daniellemarcan
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The audience size ranks in the top of the field as a broadcast-scale account due to the high multiple over the median. This positioning means a single campaign can reach a wide number of people rather than just a niche group. Location data is not available for this account. The like response sits more than double the median rate. Such a high engagement ratio suggests that a sponsored post will land with much more impact per viewer than average. This audience fits the beauty and fashion category because the high engagement levels coupled with broadcast-scale reach favor visual lifestyle products.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 3,300,000
- + Consistent growth at 43.4K followers/month
- + Active posting schedule (0.2 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @daniellemarcan reveals a macro (1m+) TikTok presence with 3,300,000 followers. The account demonstrates an engagement rate of 10.97%, averaging 2.4M plays per video across 38 analyzed videos. Key strengths include 198.6M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @daniellemarcan's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026