danielle

danielle

@daniellemarcan

i paint my face

Joined 2019-10-22

3.3M

Followers

504

Following

198.6M

Total Hearts

2.3K

Videos

87.6K

Avg Hearts/Video

lifetime average

12.47%

Engagement Rate

6.3y

Account Age

43.4K

Followers/Month

lifetime average

2.6M

Hearts/Month

lifetime average

29.8

Videos/Month

lifetime average

We also record @daniellemarcan's follower count over time. See the @daniellemarcan TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

danielle (@daniellemarcan) is a verified beauty TikTok account with 3.3M followers and 2,267 videos. That ranks 501 of the 1,349 accounts with a TKMetrics report by followers, 3.0x the median account. Since it was created 6.3 years ago it has averaged 43.4K new followers a month.

Account Classification

Account Size Macro (1M+)
Account Created 2019-10-22
Verification Yes
Profile language (app setting) EN
Follower Ratio 6.5K:1

Data Summary

Videos Analyzed 38
Avg Plays per Video 684,217
Avg Likes per Video 82,955
Engagement Rate 12.47%

Engagement Analysis

Based on 35 of 38 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 35 videos we analysed got an average of 684.2K plays and 12.1% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.65% of views) outnumber shares (0.31%); comments are 0.03%.

684.2K

Avg Plays/Video

83.0K

Avg Likes/Video

236

Avg Comments/Video

2.1K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 38 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 35 that aren't pinned.

2.9M

Median plays, top 10 videos

209.1K

Median likes, top 10 videos

10.6M

75th percentile plays

39.7M

Top Video

25.86

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

89,347,600

Total Plays

9,589,418

Total Likes

32,935

Total Comments

181,127

Total Shares

820,972

Total Saves

Engagement Ratios

@daniellemarcan turns 12.1% of views into likes, 0.65% into saves and 0.31% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Top quarter

12.12%

Likes / Views

0.03%

Comments / Views

0.31%

Shares / Views

0.65%

Saves / Views

Viral Hit Rate

8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.

8.6%

2x Avg (3 of 35)

2.9%

5x Avg (1 of 35)

Measured against the average of the 35 videos that aren't pinned.

Consistency Score

@daniellemarcan's view count swings by a CV of 2.99, steadier than 28% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.99

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 684.2K views/video, leaving out 3 pinned videos, and about 29.8 videos a month (its lifetime average: videos posted over account age)

$101 – $252

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 38 analysed videos, with 1% of their views)

Sponsorship Value (Est. Per Post)

Based on 3.3M followers

$16,500 – $39,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 38 videos

3 of the 35 videos that aren't pinned (8.6%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 17 of 38 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

21s

Average Duration

<15s
17
15-30s
12
30-60s
7
1-3min
2

The account favors videos under 15 seconds with 17 total entries. The average video length is 21s.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

71.1%
27 of 38

Posting Patterns & Optimal Timing

Based on 38 videos

The videos we analysed went up most often on Wednesday and most around 14:00 and 19:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 38 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
8
Saturday
7
Friday
7
Tuesday
6
Monday
4
Thursday
4
Sunday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Wednesday and Saturday with a peak at 19:00 UTC.

Top Videos

Top 10 by play count

17.9M

Combined Plays (Top 5, not pinned)

2.3M

Combined Likes (Top 5)

3.6M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @daniellemarcan's profile page

#wolfcut #hairstyle #hairtutorial

Posted Jul 06, 2021

39.7M

Views

4.9M

Likes

18.5K

Comments

50.3K

Shares

320.4K

Saves

recreated lily-rose depp’s makeup @NARS Cosmetics light reflecting foundation & lots of @ABH Cosmetics #beauty #makeup

Posted Apr 20, 2022

15.1M

Views

1.6M

Likes

4.3K

Comments

11.2K

Shares

315.1K

Saves

goth doll makeup for halloween. this was so fun to create :) this was my 3rd attempt at this trend by @berny 🏹 #makeup #halloween

Posted Oct 19, 2024

10.6M

Views

186.0K

Likes

1.9K

Comments

45.0K

Shares

30.0K

Saves

Jan 27, 2026

like who cares if I wanna have 2 lips @Fenty Beauty @L'Oréal Paris UK @M·A·C Cosmetics

9.9M

Views

1.4M

Likes

5.4K

Comments

34.0K

Shares

61.8K

Saves

⏲ 11s ▶ 540p ♪ Stateside + Zara Larsson – PinkPantheress 576×1024
Dec 13, 2025

this is what we do when we smudge mascara on our lids #makeup

3.1M

Views

232.1K

Likes

339

Comments

3.5K

Shares

14.2K

Saves

⏲ 22s ▶ 540p ♪ original sound – danielle 576×1024
Feb 14, 2026

i fear this is the only way ill want to dress from now on. jewellery is all @Swarovski 💌🏹 #viennaoperaball #swarovski @Waad Aloqaili dress

2.6M

Views

427.1K

Likes

291

Comments

3.9K

Shares

22.3K

Saves

⏲ 55s ▶ 540p ♪ champagne – G Sounds 576×1024
Jan 28, 2026

who said there are rules in makeup tehe 💋#makeup #beauty @M·A·C Cosmetics stone lip liner @L'Oréal Paris UK fairytale ending lipstick @Kaleidos Makeup merlot lipliner @Fenty Beauty stunna lip paint in underdawg, gloss bomb in fuchsia flex

1.2M

Views

59.3K

Likes

123

Comments

2.7K

Shares

5.2K

Saves

⏲ 17s ▶ 540p ♪ Stateside + Zara Larsson – PinkPantheress 576×1024
Feb 15, 2026

this is so far from reality lmao anyway NEEDED to do this trend @Swarovski #viennaoperaball @Waad Aloqaili

1.1M

Views

160.4K

Likes

337

Comments

4.0K

Shares

9.9K

Saves

⏲ 12s ▶ 540p ♪ Original sound orijinal ses – moonlight_00 576×1024

2 more top videos for @daniellemarcan

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

beauty (7) uk (6) makeup (5) cosmetics (5) paris (5)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

31 unique sounds
original sound - danielle 7x
Stateside + Zara Larsson - PinkPantheress 2x
witch.tape - SARCOMA HORROR 1x
son original - elizabethgrant 1x
to the salon - inactive 1x
theclubrock - Benny Bellson 1x
son original - Phantomwise 1x
orijinal ses - moonlight_00 1x
original sound - balla 1x
champagne - G Sounds 1x

What the numbers say

Strengths

  • + Like rate 12.1%, 2.7x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.65% of views) 2.1x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ Only 2 of 38 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @daniellemarcan

How many followers does @daniellemarcan have on TikTok?

@daniellemarcan has 3.3M followers on TikTok.

What is @daniellemarcan's TikTok engagement rate?

@daniellemarcan has an engagement rate of 12.47% based on their recent videos.

How much does @daniellemarcan earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @daniellemarcan's estimated Creator Rewards earnings are $101 - $252 per month (only videos over 1 minute earn), with estimated sponsorship value of $16,500 - $39,600 per post.

How many TikTok videos has @daniellemarcan posted?

@daniellemarcan has posted 2.3K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @daniellemarcan's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @daniellemarcan TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/daniellemarcan-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.