3.3M
Followers
504
Following
198.6M
Total Hearts
2.3K
Videos
87.6K
Avg Hearts/Video
lifetime average
12.47%
Engagement Rate
6.3y
Account Age
43.4K
Followers/Month
lifetime average
2.6M
Hearts/Month
lifetime average
29.8
Videos/Month
lifetime average
We also record @daniellemarcan's follower count over time. See the @daniellemarcan TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
danielle (@daniellemarcan) is a verified beauty TikTok account with 3.3M followers and 2,267 videos. That ranks 501 of the 1,349 accounts with a TKMetrics report by followers, 3.0x the median account. Since it was created 6.3 years ago it has averaged 43.4K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2019-10-22 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 6.5K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 684,217 |
| Avg Likes per Video | 82,955 |
| Engagement Rate | 12.47% |
Engagement Analysis
Based on 35 of 38 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 35 videos we analysed got an average of 684.2K plays and 12.1% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.65% of views) outnumber shares (0.31%); comments are 0.03%.
684.2K
Avg Plays/Video
83.0K
Avg Likes/Video
236
Avg Comments/Video
2.1K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 38 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 35 that aren't pinned.
2.9M
Median plays, top 10 videos
209.1K
Median likes, top 10 videos
10.6M
75th percentile plays
39.7M
Top Video
25.86
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.
89,347,600
Total Plays
9,589,418
Total Likes
32,935
Total Comments
181,127
Total Shares
820,972
Total Saves
Engagement Ratios
@daniellemarcan turns 12.1% of views into likes, 0.65% into saves and 0.31% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
12.12%
Likes / Views
0.03%
Comments / Views
0.31%
Shares / Views
0.65%
Saves / Views
Viral Hit Rate
8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.
8.6%
2x Avg (3 of 35)
2.9%
5x Avg (1 of 35)
Measured against the average of the 35 videos that aren't pinned.
Consistency Score
@daniellemarcan's view count swings by a CV of 2.99, steadier than 28% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.99
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 684.2K views/video, leaving out 3 pinned videos, and about 29.8 videos a month (its lifetime average: videos posted over account age)
$101 – $252
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 38 analysed videos, with 1% of their views)
Sponsorship Value (Est. Per Post)
Based on 3.3M followers
$16,500 – $39,600
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 38 videos
3 of the 35 videos that aren't pinned (8.6%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 17 of 38 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
21s
Average Duration
The account favors videos under 15 seconds with 17 total entries. The average video length is 21s.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 38 videos
The videos we analysed went up most often on Wednesday and most around 14:00 and 19:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 38 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Wednesday and Saturday with a peak at 19:00 UTC.
Top Videos
Top 10 by play count
17.9M
Combined Plays (Top 5, not pinned)
2.3M
Combined Likes (Top 5)
3.6M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @daniellemarcan's profile page
39.7M
Views
4.9M
Likes
18.5K
Comments
50.3K
Shares
320.4K
Saves
recreated lily-rose depp’s makeup @NARS Cosmetics light reflecting foundation & lots of @ABH Cosmetics #beauty #makeup
Posted Apr 20, 2022
15.1M
Views
1.6M
Likes
4.3K
Comments
11.2K
Shares
315.1K
Saves
like who cares if I wanna have 2 lips @Fenty Beauty @L'Oréal Paris UK @M·A·C Cosmetics
9.9M
Views
1.4M
Likes
5.4K
Comments
34.0K
Shares
61.8K
Saves
i fear this is the only way ill want to dress from now on. jewellery is all @Swarovski 💌🏹 #viennaoperaball #swarovski @Waad Aloqaili dress
2.6M
Views
427.1K
Likes
291
Comments
3.9K
Shares
22.3K
Saves
who said there are rules in makeup tehe 💋#makeup #beauty @M·A·C Cosmetics stone lip liner @L'Oréal Paris UK fairytale ending lipstick @Kaleidos Makeup merlot lipliner @Fenty Beauty stunna lip paint in underdawg, gloss bomb in fuchsia flex
1.2M
Views
59.3K
Likes
123
Comments
2.7K
Shares
5.2K
Saves
this is so far from reality lmao anyway NEEDED to do this trend @Swarovski #viennaoperaball @Waad Aloqaili
1.1M
Views
160.4K
Likes
337
Comments
4.0K
Shares
9.9K
Saves
2 more top videos for @daniellemarcan
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 12.1%, 2.7x the 4.5% median like rate of the creators we track
- + Fans save videos (0.65% of views) 2.1x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 2 of 38 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @daniellemarcan
How many followers does @daniellemarcan have on TikTok?
@daniellemarcan has 3.3M followers on TikTok.
What is @daniellemarcan's TikTok engagement rate?
@daniellemarcan has an engagement rate of 12.47% based on their recent videos.
How much does @daniellemarcan earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @daniellemarcan's estimated Creator Rewards earnings are $101 - $252 per month (only videos over 1 minute earn), with estimated sponsorship value of $16,500 - $39,600 per post.
How many TikTok videos has @daniellemarcan posted?
@daniellemarcan has posted 2.3K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @daniellemarcan's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @daniellemarcan TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/daniellemarcan-tiktok-profile-stats/