Underdog Max

This account ranks 843 out of 1349 creators and holds 449.1K followers, making it a small account that sits below the median size of 1.1M. Growth is fast as the creator has gained 56.3K followers per month in just 0.7 years. Average views reach 4.4M per video, which is high for an account of this follower count. However, the 2.30% like rate falls below the 4.93% median, suggesting that while the content reaches many people, it does not generate as much active engagement as typical creators in this category. The rest of the report breaks down these metrics into specific performance categories.

This audience approves less than the average viewer because the like rate sits at 2.30% against a 4.93% median. This places the creator at rank 1071 of 1349. Shares are the most common action with 0.29%, followed by saves at 0.095%. Comments occur at 0.008% while downloads sit at 0%. The raw counts show 12.7K shares, 4.2K saves, and 365 comments per video. High share and save rates indicate this audience treats the content as a resource to circulate and store for later use. Low comment volume suggests they prefer private consumption over public discussion. Brands should treat this channel as a source for high-utility content rather than community building. Reach is inconsistent with a 3.95 consistency coefficient. Only 3 videos hit the 2x average while one reached 5x_average. This is an active audience that prioritizes utility over interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator rather than the Creator Fund. A follower count of 449.1K suggests a brand deal range between $3,000 and $6,000 per post. The Creator Fund pays only pennies per thousand views, making it an insignificant source of income compared to direct brand partnerships that scale with total followers. The rank of 843 out of 1349 puts this creator below the median for follower size. This positioning makes them a value buy for brands rather than a premium name who can demand high premiums or decline briefs. The quoted range serves as a ceiling to bargain under instead of a fixed salary. A cost per view check based on 4.4M average views suggests a price point of $0.68 to $1.36 per view. This ratio helps buyers determine if a quote pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on videos between 60 and 180 seconds to build its audience. Every post falls into this category, so create content in this timeframe to replicate the core format of the account. Original audio appears on over half of the posts, choosing a consistent brand identity over the reach of trending sounds. Captions stay very short at an average of 25 characters, ensuring the visual remains the focus. Open duet and stitch settings invite other creators to remix the content. The top video lasted 61 seconds and pulled 100.8 million views, which is about 23 times the normal reach for this creator. It earned 2.8 million likes against only 9.7k comments, showing a large tilt toward quick taps rather than active debate. These high average views of 4.4 million mark this as an established account with a large existing audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as every recent video falls into this category. The average length is 62s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at more than double the field median with high frequency. The account maintains a consistent volume of content despite an erratic gap between individual posts. This behavior has persisted for two months and is now established enough to trust as a regular habit. Most new content lands on Tuesday and Saturday, while Sunday remains the quietest day for uploads. A campaign can rely on a dependable drumbeat of fresh posts rather than sporadic drops. Marketers should aim to align tie-ins with the Tuesday or Saturday windows when content most frequently appears.

Audience & Reach

The account sits at a 0.4x multiple of the median creator size. This ranking indicates an audience that is smaller than the typical tracked profile, meaning a single campaign will have limited reach compared to broadcast-scale options. While the average play count is high, the like response falls below the median by more than half. This gap suggests the content reaches many people but generates less engagement per view, making it harder for a brand message to land with the viewers. The audience fits the gaming category because the low like rate and small follower multiple indicate a niche reach rather than broad appeal.