Gil Croes

Ranking 56 out of 1349 tracked creators makes this account a giant that holds 35.1 million followers, which is 32.3 times the median follower count. The growth rate of 286.7K new followers every month indicates fast and consistent expansion for an account that has been active for 10.3 years. While average views reach 4.5 million per video, the like rate of 4.46% falls below the 4.93% median mark. The rest of this report details specific engagement patterns and audience retention metrics.

This audience approves less than the platform average at a 4.46% like rate. The engagement mix reveals high intent to return through saves and shares. Saves are the most frequent action at 0.343%, followed by shares at 0.262%. These figures outpace the 0.041% comment rate for 1,800 total comments. With 15.5K saves and 11.9K shares across the content, the audience prefers private curation and word-of-mouth over public discussion. A brand should focus on evergreen utility rather than community management. Reach is erratic with a consistency coefficient of 1.24. Only one video hit the 5x mark while another cleared the 2x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large reach. With 35.5M followers, they command a high-end brand fee between $100,000 and $250,000 per integration. This income far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand impressions. Sponsorship fees instead scale with the total follower count to reward the influence of the profile. Their rank of 56 out of 1349 places them in a tier where they command a premium from advertisers. This high standing allows them to decline smaller briefs while demanding top-market rates for exclusive placements. A buyer can use the $100,000 to $250,000 range as a baseline to judge fair market value. Based on 4.5M average views, any quote exceeding $0.05 per view suggests the brand is paying for the name rather than just the reach. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the under 30 second range where most content sits. You should prioritize these shorter clips over longer ones to capture the engagement seen by the majority of the audience. Original audio dominates the strategy as a way to build a recognizable brand rather than chasing trending sounds for reach. Short captions around 45 characters keep the focus on the visuals while duets and stitches are always open to encourage community interaction. The standout video at 9 seconds achieved over seven times the normal reach of this account. It earned nearly 400 likes for every single comment, meaning it won through passive watching rather than active debate. Average views near 4.5 million mean the creator has already reached a large scale where consistent volume is the standard.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 14 total entries. This category represents the most frequent video length for the account.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top-tier follower rank despite posting well below the field median. This pace has been established over a span of two years, confirming it as a stable choice rather than an emerging habit. While the consistency grade is lower due to erratic gaps between uploads, the high average view count confirms the slow frequency is a deliberate production choice. New content typically lands on Sunday and Monday. Friday is the quiet day for new posts. The busiest hour for uploads occurs at 00:00 UTC. Marketers should expect sporadic drops rather than a daily drumbeat of content. Plan any campaign tie-ins around the weekend windows when fresh videos are most likely to appear.

Audience & Reach

The follower rank of 56 and a 32.3x multiple identify this as a broadcast-scale account. A single campaign here reaches a broad audience across the platform rather than a niche pocket. The like rate sits below the median, indicating a lower engagement frequency per view. This means a brand message may reach many people but will see a less frequent active interaction from those viewers. This audience fits the entertainment category because of its broadcast-scale reach combined with a standard like response.