Atlético de Madrid

Ranking 63 out of 1349 tracked creators makes this account a giant that holds 33.2M followers. This total represents 30.2 times the median follower count of 1.1M across the platform. The account has gained 396.1K followers every month over its 7.0 year lifespan, which marks its growth as fast for a profile of this age. A catalog of 7.1B total plays and 436.4M total likes establishes a large historical footprint across the entire content library. The 57.3M shares indicate a high level of word of mouth movement while 20.6M saves confirm that the content has deep rewatch value for the audience. The average view count of 861.8K per video is in line with what an account of this follower size would predict. With a like rate of 6.18% against a median of 4.93%, the engagement exceeds the standard expectation for its scale. The rest of this report breaks down specific content pillars and audience demographics.

This audience approves content at a rate above the median. The high like rate shows strong passive approval from followers. Shares are the most frequent action taken by viewers, with 0.812% of views resulting in word-of-mouth spread. Saves follow at 0.292% and comments occur at 0.209%. Downloads represent a smaller segment at 0.039%. These figures correspond to 7.0K shares, 2.5K saves, 1.8K comments, and 340 downloads per video. Advocacy through sharing is the dominant behavior for this audience while discussion and intent to return are lower but steady. Brands should focus on content that triggers immediate sharing rather than deep community conversation. Reach is inconsistent across the 47 videos. Only 4 videos reached twice the average and one hit five times. A consistency coefficient of 3.53 indicates erratic reach patterns. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to the large follower base. A creator with 33.2M followers can command a high-end sponsorship bracket because brand deals scale with audience size. Creator Fund payouts are much lower because they pay only pennies per thousand views. This discrepancy makes direct partnerships far more lucrative than platform fund distributions. The rank of 63 out of 1349 identifies this creator as a top-tier name that commands a premium price. High rankings allow them to be selective and decline low-paying briefs while maintaining high fees. A buyer should view the estimated sponsorship band as a starting point for negotiation rather than a fixed fee. The high like rate suggests they sit at the upper end of their potential pricing bracket. A cost per view analysis helps determine if a quote pays for reach or for the brand name. Dividing the high-end sponsorship estimates by 861.8K average views provides a baseline to test influencer quotes. A price that exceeds this calculation indicates a premium is being paid specifically for the account's authority. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with nearly 83 percent of posts landing under 15 seconds. The 15 to 30 second segment pulls a 9.8% engagement rate while the 30 to 60 second category only hits 5.11%. This means shorter content earns almost double the engagement of mid-length clips. Focus on the sub-30 second window to maximize interaction per view. Original audio appears in about one quarter of the posts. This choice sacrifices potential reach from trending sounds to prioritize a specific brand voice. Captions average 116 characters, providing enough space for context without becoming long-form copy. Closing off both duet and stitch features keeps the focus entirely on the official club content. The standout video lasted between 15 and 30 seconds and reached over 860k views, matching the account average exactly. It earned a high engagement rate of 9.8% for its length. Because it achieved this at the standard view count, the success came from the specific duration rather than an outlier reach. Average views sit around 861k per post. This volume indicates a large established presence rather than a small niche account. Success here relies on maintaining high engagement through short formats rather than seeking viral growth. The content works because it maintains high interaction within a very large, stable audience.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 39 out of 47 posts in this range. The 15 to 30s category performs better than the 30 to 60s category at 9.8% versus 5.11%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This account ranks near the top of the field in followers and average views despite a posting rate below the median. The pace has been established over many months, confirming it is a deliberate choice rather than an inconsistent habit. While the frequency rank is mid-range, the low consistency grade and high variance in gaps indicate a sporadic schedule rather than a clockwork rotation. Content typically lands on Sunday and Tuesday with a peak upload hour at 17:00 UTC. Thursday serves as the quiet day for new posts. Marketers cannot rely on a dependable drumbeat of content to time specific activations. Instead, you should plan around these specific high-traffic windows when the team chooses to drop new material.

Audience & Reach

The account ranks 63 of 1349 and sits at a 30.2x multiple over the median creator to establish broadcast-scale reach. A single campaign here provides high volume coverage across a wide audience. Spain holds 100% of the sampled content share. This concentration means a brand reaches the Spanish market well but cannot count on any other countries for this specific profile. The like rate sits above the median by more than one percentage point. High engagement relative to views indicates that sponsored messaging will land with more impact per viewer. A lifetime footprint of 7.1B plays exists across the archive. Placing a brand tag next to such an extensive history means the placement sits beside content already viewed billions of times rather than starting fresh. This audience fits the Sports and Apparel category because the high engagement and broadcast-scale reach align with major league sports interests.