Overtime

This account ranks as a giant in the field because its 34.3M followers are 31.2 times larger than the median creator size of 1.1M. It maintains fast growth by adding 377.6K new followers every month over its 7.6 year lifespan. The catalog has built up a large footprint with 10.5B total plays and 1.3B total likes across all content. High share numbers of 182.5M indicate that the content travels well through word of mouth while 69.3M saves suggest high rewatch value for the audience. The average view count of 1.2M per video is in line with what a creator of this size should expect to see from their followers. The like rate of 11.97% is more than double the 4.93% median, which confirms that the content resonates deeply and drives active engagement rather than passive scrolling. This high engagement ratio indicates an audience that interacts frequently with the posts. The following sections provide a deeper breakdown of these engagement patterns and performance metrics.

This audience approves of content at a rate much higher than the average user. The 11.97% like rate ranks in the top 10% of all creators. These high approval numbers suggest a loyal fan base that finds immediate value in the production style. The data reveals how the audience interacts with these signals. Shares are the most frequent action at 1.739%, followed by saves at 0.66%, and comments at 0.085%. Downloads occur at a rate of 0.059%. This behavior shows that while fans rarely join the conversation in the comments, they actively champion the content through word-of-mouth. The 20.9K shares per video compared to just 1.0K comments proves the audience prefers advocacy over discussion. High save and download counts indicate users treat the content as a reference source or keeper material. A brand should focus on shareable assets rather than community management tactics. Reach is inconsistent across the catalog. Only 6.2% of the 177 videos hit the 2x average mark, while 6 reached the 5x threshold. A consistency score of 3.26 indicates highly erratic reach patterns. This suggests that while peaks occur, they are not a standard occurrence for every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account because of its large reach. A follower count of 34.3M suggests a high-end sponsorship band between $100,000 and $250,000 per post. This type of income scales with audience size rather than individual views. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views. A ranking of 59 out of 1349 means this creator commands a notable premium from brands. They can decline low-paying offers and demand top-tier rates because of their established authority. The high engagement rate helps justify the higher end of the expected pricing range. A cost-per-view gut check of $0.08 to $0.21 per view helps buyers see if a quote pays for reach or for the brand name. These are modelled estimates from public metrics, not disclosed earnings.

The feed balances short and medium clips with an average length of 21 seconds. Aim for the 30 to 60 second window to maximize engagement rates. This specific duration earns a 9.29% rate compared to the 7.25% seen on shorter clips, making the longer format worth nearly 30% more interaction per view. Prioritize content in that middle bracket to capture higher involvement from the audience. Original audio appears on over 61% of posts to build a distinct brand identity. This choice sacrifices the easy reach of trending sounds for a unique sonic signature. Captions stay concise at roughly 80 characters, providing enough context without distracting from the video. Disabling both duet and stitch features keeps the content focused purely on the primary feed. The standout clip lasted only 11 seconds and pulled 40.9 million views, which is about 34 times higher than a typical post. It gathered 7.4 million likes against just 42.1k comments to create a ratio of 175 likes per comment. This specific balance shows the clip won through quick taps and passive viewing rather than sparking active debate. Average views reach over one million per video, confirming this is an established powerhouse account. Scaling here depends on maintaining high volume for a large base rather than seeking new growth. The results confirm that consistent production at this scale favors familiar branding over experimental engagement tactics.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 72 total posts. The 30 to 60 second category performs better with a 9.29% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with a high volume of content that provides a reliable stream for planning. The account maintains an aggressive pace of nearly six videos per week, which is more than triple the average frequency seen across the platform. This consistent output has remained steady for nearly a year to establish a durable habit. While the variance in gap timing suggests some irregular bursts rather than a clockwork schedule, the sheer volume remains high enough to provide frequent touchpoints. Content typically lands on Thursday and Sunday, with 07:00 UTC serving as the busiest hour for new posts. Saturday serves as the quiet day where content is less likely to appear. Marketers can expect a dependable drumbeat of fresh posts for any campaign. You can reliably time tie-ins for the peak upload days to ensure your brand aligns with their high-frequency output.

Audience & Reach

The account holds a top-of-field rank with a follower count over thirty times the median creator. This positioning means a single campaign can reach a broad audience of people across the platform. Data indicates the audience is concentrated entirely within the United States. A brand can effectively target American consumers, but it cannot rely on any other specific regions for this account. The like rate sits more than double the median figure. This high engagement ratio suggests that a sponsored message will land with much higher impact than a standard post. A lifetime footprint of over ten billion plays means your brand tag sits next to content already consumed by millions. Your campaign joins a deep archive of material rather than starting as a fresh entry point for the viewer. The audience fits the sports and lifestyle category because the high engagement and large reach indicate a stable interest in sports culture.