kyle thomas 🦸🏻‍♂️

Ranking 60 out of 1349 tracked creators makes this account a giant that holds more than thirty times the median follower count of 1.1M. With 33.9M followers and an addition of 389.5K new followers every month, the growth trajectory is fast for an account that has been active for 7.3 years. The catalogue has accumulated 168.8M total plays and 11.6M total likes to build a deep historical footprint. The 367.8K shares indicate a high level of word of mouth movement across the audience while the 587.3K saves suggest that content provides lasting value for users to revisit or keep as a reference. An average of 549.8K views per video is in line with what an account of this size should expect from its reach. The 6.87% like rate exceeds the 4.93% median, confirming that the audience is highly engaged with the content produced. The following report provides a deeper breakdown of these engagement metrics and audience behavior.

The audience approves of content at a rate much higher than the average user. This creates a baseline of high sentiment before deeper interaction occurs. Saves represent the most frequent action with 0.348% per view, followed by shares at 0.218%, comments at 0.069%, and downloads at 0.016%. These figures translate to 1.9K saves, 1.2K shares, 378 comments, and 90 downloads per video. High save and share rates indicate a community that treats content as a useful reference and an endorsement worth sharing. The low comment and download rates suggest viewers prefer personal consumption over public discussion or offline storage. Brands should focus on high-value educational hooks to drive saves rather than seeking heavy conversation in the comments. Reach is inconsistent, as shown by a 2.69 consistency coefficient. While 30 videos hit the 2x average and 10 reached the 5x mark across 277 total posts, the erratic distribution makes growth less predictable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account because of the large follower base. A creator with 33.9M followers can command a brand fee between $100,000 and $250,000 per post. This high ceiling exists because sponsorship fees scale directly with total reach. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of the total follower count. The rank of 60 out of 1349 places this creator in a tier that commands a premium. High ranking allows them to demand higher rates and decline smaller offers while maintaining high influence. Their above-average like rate suggests strong engagement which pushes their value toward the top of the estimated range. A buyer can test if a quote is paying for brand authority or just raw reach by checking the cost per view. At 549.8K average views, a $100,000 fee equals roughly $0.18 per view to determine if the price reflects their specific name. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors mid-range clips, with most content landing between 60 and 180 seconds. Target the 15 to 30 second window instead of anything under 15 seconds to gain a better engagement rate. This specific move creates a gap where the shorter middle clip performs nearly twice as well as the shortest option. Use these medium-length segments as your standard for consistent interaction. Original audio dominates over 90% of the feed, meaning this account prioritizes a signature sound over riding trending waves. This choice sacrifices easy reach from music trends to build a distinct identity. Captions stay brief at an average of 86 characters to keep focus on the visual. By disabling both duet and stitch features, the creator keeps the experience closed to others and forces viewers to engage with the primary content alone. The standout video clocked in at 10 seconds and reached over 31 times the normal audience. It pulled 567.6K likes against only 1.5K comments, a ratio of 368 likes per comment. This lopsided balance means the clip won through passive watching rather than sparking a conversation. The rapid pace allowed for high volume views without requiring heavy viewer participation in the comments. Average views sit at nearly 550k, marking this as a large established account with a large floor of reach. Growth strategies here should focus on maintaining consistency across these broad numbers rather than hunting for small wins. Large scale means every post reaches a wide audience regardless of minor variations in engagement. The content functions as a high-volume machine for an already large following.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 111 entries. The 15 to 30s category performs better for engagement than the under 15s category.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post nearly double the median volume with a high frequency rank relative to their large following. This steady output has been established over many months as a durable habit. Although the gap between posts varies in timing, the sheer volume of content provides a reliable stream for brand integration. New videos land most frequently on Sunday and Thursday, while Wednesday remains the quietest day for new uploads. The busiest hour for fresh content is 21:00 UTC. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You can time specific tie-ins around the weekend and Thursday windows to align with their frequent posting cycle.

Audience & Reach

This creator holds a top-of-field rank with a follower count over thirty times the median of tracked accounts. A brand can expect high reach across a wide audience for any single campaign. The like rate sits above the median by nearly two percentage points. This means a sponsored message will earn more engagement per view than average content on the platform. The audience is concentrated in Great Britain, which represents the largest share of the distribution. While this allows a brand to target the UK market effectively, it cannot expect consistent results in Thailand or South Africa. A global campaign would require additional creators to reach those specific regions. Total plays across the back catalogue reach over one hundred sixty million. This means your brand tag will appear alongside content that has already been viewed millions of times by a large audience. The high engagement rate and top-of-field rank make this profile suitable for entertainment.