Cardi B

Ranked 64 out of 1349 creators, this account is a giant that holds 33.2M followers, which is 30.2 times the median follower count of 1.1M. The growth trajectory is fast as it gains 327.6K new followers every month despite being an established account for 8.5 years. This longevity combined with high volume creates a large catalog scale consisting of 3.3B total plays and 371.2M total likes. The 6.6M shares indicate a high level of word of mouth distribution across the platform while the 15.2M saves suggest that the content has deep rewatch value for the audience. A like rate of 11.27% easily clears the 4.93% median, confirming that the engagement is much higher than typical for a creator of this size. The average view count of 9.7M per video is in line with what an account with tens of millions of followers would expect to see. The following report breaks down specific engagement trends and content performance metrics.

The audience approves of content at more than double the platform median, ranking 169 out of 1349 creators. This high approval rate indicates strong initial resonance with the aesthetic and message. Saves represent the most frequent action taken by viewers at a rate of 0.462%. Shares follow at 0.2% while downloads reach 0.109% and comments sit at 0.073%. These figures translate to 44.8K saves, 19.5K shares, 10.6K downloads, and 7.1K comments per video. The audience over-indexes on saving content for future reference compared to other interactions. This high intent to return suggests the content serves as a functional resource or inspiration. Brands should prioritize evergreen utility in their creative assets. Reach is erratic with a consistency score of 1.21. Only 11.1% of 226 videos hit 2x the average, and only 3 reached the 5x threshold. This volatility suggests that while the audience is highly engaged when they find content, the reach does not scale predictably across every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to the large scale of the audience. With 33.2M followers, the creator likely commands a sponsorship fee between $100,000 and $250,000 per post. Creator Fund payouts are negligible by comparison because they pay pennies per thousand views while sponsorships scale directly with follower count. A high rank of 64 out of 1349 means this creator commands a premium price from brands. They can decline low offers and demand top tier rates for their influence. The high like rate of 11.27 percent suggests they sit at the upper end of their valuation band. A buyer should check the cost per view to see if they are paying for reach or prestige. At an average of 9.7M views, a $200,000 fee results in roughly $0.02 per view. This confirms the premium is based on the name rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips perform well on this feed as many posts fall under 15 seconds. These short segments earn an engagement rate of 11.17% compared to 8.26% for the 15-30 second bucket. Use the sub-15 format to gain a roughly 33% boost in interaction over the slightly longer clips. Original audio appears on nearly 69% of videos. This choice favors a consistent brand identity over the reach gained from trending sounds. Captions stay brief at an average of 73 characters to keep focus on the visuals. Disabling both duet and stitch features keeps the content private and prevents other creators from remixing the clips. The top post lasted only 15 seconds and reached 104.8 million views, which is about 10.8 times the normal reach for this account. It earned 13 million likes against 73.4k comments to show a heavy tilt toward quick taps over discussion. This result shows that short clips encourage passive watching rather than active debate in the replies. Average views near 9.7 million mean this is a large established audience. New creators should focus on consistent volume and branding since the reach is already high. The numbers indicate a primary goal of maintaining a huge fan base through recognizable content.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they are the most frequent length. The 3 minute plus category performs better for engagement at 11.17% compared to other lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This creator ranks near the top of the field in followers and average views despite posting well below the median frequency. Her pace is a deliberate choice for high-impact content rather than a lack of activity. She has maintained this specific output for over five years, establishing a durable habit. The gap between posts is wider than the median and the variance in timing makes her cadence erratic rather than clockwork. Content typically lands on Thursday and Friday with 01:00 UTC as the busiest hour. Tuesday remains the quietest day for new uploads. Marketers should expect sporadic drops rather than a steady drumbeat of content. Plan your tie-ins around the Thursday and Friday windows to capture fresh posts when they appear.

Audience & Reach

Ranked 64 of 1349 with a 30.2x multiple over the median establishes this as a broadcast-scale account. A single campaign can expect to reach a large number of unique individuals across the platform. The like rate sits more than double the median average. This indicates that a brand message will earn a much stronger engagement response from viewers compared to the typical creator. The data shows a 100% share for the United States among sampled videos. While this ensures high penetration within the American market, a brand cannot count on reach in other regions like Mexico or Canada. A global campaign would require additional creators to capture those specific international markets. Total lifetime play counts reach roughly 3.3 billion across the archive. This means any new sponsored post sits alongside content that has already been viewed billions of times rather than starting from a fresh baseline. The audience fits the music and entertainment category because the high like response combined with broadcast-scale followers suggests a highly engaged, large-scale fan base.