Taylor Swift

Q: How many followers does @taylorswift have on TikTok?

@taylorswift has 33.3M followers on TikTok.

Q: What is @taylorswift's TikTok engagement rate?

@taylorswift has an engagement rate of 10.13% based on their recent videos.

Q: How much does @taylorswift earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @taylorswift's estimated Creator Rewards earnings are $2,010 - $5,025 per month (only videos over 1 minute earn), with estimated sponsorship value of $166,500 - $399,600 per post.

Q: How many TikTok videos has @taylorswift posted?

@taylorswift has posted 81 videos on TikTok.

@taylorswift

This is pretty much just a cat account

taylorswift.com Joined 2021-08-09

33.3M

Followers

Following

267.9M

Total Hearts

Videos

3.3M

Avg Hearts/Video

lifetime average

10.13%

Engagement Rate

4.5y

Account Age

611.0K

Followers/Month

lifetime average

4.9M

Hearts/Month

lifetime average

1.5

Videos/Month

lifetime average

We also record @taylorswift's follower count over time. See the @taylorswift TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Taylor Swift (@taylorswift) is a verified music TikTok account with 33.3M followers and 81 videos. That ranks 62 of the 1,349 accounts with a TKMetrics report by followers, 30.3x the median account. Since it was created 4.5 years ago it has averaged 611.0K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2021-08-09
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	33.3M:1

Data Summary

Videos Analyzed	26
Avg Plays per Video	31,042,308
Avg Likes per Video	2,991,723
Engagement Rate	10.13%

Engagement Analysis

Based on 26 videos

Across the 26 videos we analysed (Oct 25, 2022 to Feb 6, 2026), the average video got 31.0M plays and 9.6% of viewers liked it, 2.1x the 4.5% median like rate of the creators we track. Saves (0.46% of views) outnumber shares (0.35%); comments are 0.15%.

31.0M

Avg Plays/Video

3.0M

Avg Likes/Video

46.4K

Avg Comments/Video

107.9K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 26 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 26.

45.7M

Median plays, top 10 videos

4.2M

Median likes, top 10 videos

51.0M

75th percentile plays

72.5M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

807,100,000

Total Plays

77,784,800

Total Likes

1,207,600

Total Comments

2,806,600

Total Shares

3,742,780

Total Saves

Engagement Ratios

@taylorswift turns 9.6% of views into likes, 0.46% into saves and 0.35% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.64%

Likes / Views

0.15%

Comments / Views

0.35%

Shares / Views

0.46%

Saves / Views

This shows that viewers are far more likely to react with a like than they are to interact by commenting or sharing.

Viral Hit Rate

7.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 17% of the creators we track. The 5x figure is the same measure at five times the norm.

7.7%

2x Avg (2 of 26)

0.0%

5x Avg (0 of 26)

Consistency Score

@taylorswift's view count swings by a CV of 0.55, steadier than 100% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.55

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 31.0M views/video, and about 0.9 videos a month (its posting rate in this sample)

$2,010 – $5,025

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (5 of 26 analysed videos, with 19% of their views)

Sponsorship Value (Est. Per Post)

Based on 33.3M followers

$166,500 – $399,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 26 videos

2 of the 26 videos (7.7%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 9 of 26 videos are under 15 seconds and 5 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

39s

Average Duration

<15s

15-30s

30-60s

1-3min

3min+

The account favors videos under 15 seconds with 9 total entries.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

80.8%

21 of 26

Posting Patterns & Optimal Timing

Based on 26 videos

The account posts 0.2 videos a week, most often on Thursday and Friday and most around 16:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	0.2
Avg Gap Between Posts	1151.9h
Data Range	Oct 25, 2022 to Feb 6, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday

Friday

Tuesday

Saturday

Monday

Wednesday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Thursday and Friday at 16:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#tstheerastour (4) #swifttok (3) #thetorturedpoetsdepartment (2) #tiktoktop (2) #miamitstheerastour (1) #tiktoksn (1) #vegaststheerastour (1) #tsmidnights (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

eras (11) tour (10) version (9) time (8) life (8)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

9 unique sounds

original sound - Taylor Swift 18x

Opalite - Taylor Swift 1x

WHATCHU KNO ABOUT ME - GloRilla & Sexyy Red 1x

Halo - Beyoncé 1x

TS The Eras Tour concert film - Taylor Swift 1x

Ridin' - Chamillionaire 1x

So it goes x Miss Americana - 🪩 1x

Hits Different Target Exclusive Track - Taylor Swift 1x

Bejeweled - Taylor Swift 1x

What the numbers say

Strengths

+ Like rate 9.6%, 2.1x the 4.5% median like rate of the creators we track
+ Steady plays from video to video (grade B)
+ Fans save videos (0.46% of views) 1.3x as often as they share them
+ Verified account

Questions about @taylorswift

How many followers does @taylorswift have on TikTok?

@taylorswift has 33.3M followers on TikTok.

What is @taylorswift's TikTok engagement rate?

@taylorswift has an engagement rate of 10.13% based on their recent videos.

How much does @taylorswift earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @taylorswift's estimated Creator Rewards earnings are $2,010 - $5,025 per month (only videos over 1 minute earn), with estimated sponsorship value of $166,500 - $399,600 per post.

How many TikTok videos has @taylorswift posted?

@taylorswift has posted 81 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @taylorswift's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 26 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @taylorswift TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/taylorswift-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Questions about @taylorswift

How many followers does @taylorswift have on TikTok?

What is @taylorswift's TikTok engagement rate?

How much does @taylorswift earn on TikTok?

How many TikTok videos has @taylorswift posted?

Similar TikTok creators

Want TikTok Data for Your Research?

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