Cole Anderson James

This account ranks 520 out of 1349 creators and holds 2.9M followers, making it a mid-tier name with more than double the median follower count of 1.1M. It has gained 40,000 followers each month over its 6.0 year lifespan, which indicates steady growth for an account of this age. The average view count of 1.7M per video is in line with what a creator of this size would expect to achieve. With a like rate of 8.88% against the median of 4.93%, the audience engagement clearly outperforms the typical benchmark for this tier. The rest of the report explores specific content performance and engagement trends.

This audience approves content at a rate well above the median. The high like ratio ranks 353 out of 1349, confirming strong initial sentiment. Shares represent the primary form of engagement with a 0.456% rate. Saves follow closely at 0.411%. These figures show that viewers actively advocate for and intend to return to the content. In contrast, the 0.03% comment rate indicates much lower levels of public discussion. With 7.6K shares and 6.9K saves against 497 comments, the audience prefers private curation over public conversation. Brands should prioritize high-value utility that earns saves over community management tactics. Reach is inconsistent with a coefficient of variation of 1.0. Only 3 videos reached double the average while none hit the five times threshold. This profile indicates an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower base of 2.9M suggests a brand deal range between $10,000 and $25,000 per post. This high valuation stems from the way sponsorship scales with audience size compared to the Creator Fund. The fund pays only pennies per thousand views, whereas direct partnerships capitalize on the established community. The rank of 520 out of 1349 places this creator in a position where they can command a premium over average accounts. High engagement rates mean they can lean toward the top of their price bracket rather than accepting lower offers. A buyer should use the $25,000 ceiling as a starting point for negotiations. This figure allows them to test if a quote is paying for reach or for the specific influence of the name. With 1.7M average views, a cost per view under $0.015 indicates a fair price for reach. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed sits in the 30 to 60 second range. Creators should target this middle ground to replicate the engagement patterns seen here. This window captures a well larger share of the audience than clips under 15 seconds, which have much lower reach. Original audio dominates almost every post, choosing a distinct brand identity over the quick boost from trending sounds. Short captions near 57 characters provide just enough context without distracting from the visual. Open settings for both duets and stitches invite other creators to build upon this content. The standout video lasted 37 seconds and pulled 4.5 times the normal reach of a typical post. It earned over 280 likes for every single comment, meaning it succeeded through passive watching rather than active debate. Average views around 1.7 million show a high floor for engagement on this account. Consistency in these specific formats provides the path to maintaining a large, steady audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 17 total clips. This range represents the most common duration for the content.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post well above the field median with a high follower rank. They currently average over two videos per week which exceeds the typical rate for creators in this category. While the frequency is consistent, the higher consistency coefficient suggests some variance in the timing of these posts. This behavior has been established over the last 90 days. New content typically lands on Sunday and Thursday, with a lull occurring on Saturday. The most frequent upload hour is 19:00 UTC. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to time brand tie-ins for Sundays or Thursdays to align with these active upload windows.

Audience & Reach

The account ranks in the top half of tracked creators with a follower count exceeding the median by a factor of 2.6. This positioning means a single campaign can reach a wide audience beyond a niche bubble. A like rate nearly double the median indicates that viewers engage with the content more frequently than typical for this platform. A brand message will land with higher impact per view compared to standard benchmarks. This profile fits the lifestyle category because the high engagement rates and follower volume suggest a popular personality with an attentive audience.