Ben Brainard

Ben Brainard holds rank 520 out of 1349 tracked creators and possesses 2.9 million followers, which is 2.6 times the median count of 1.1 million for a mid-tier name. The account has gained approximately 39.9K followers per month over its 6.1 year lifespan, marking steady growth for an established profile. While the average view count of 960.9K is in line with what an audience of this size would predict, the 16.62% like rate far exceeds the median of 4.93%. This high engagement ratio suggests a very active and responsive audience compared to typical creators at this scale. The rest of this report explores specific content performance and audience demographics.

The audience approves of content at a rate far above the median, ranking 38 out of 1349. This high approval indicates a loyal following that finds value in what is posted. Saves represent the most frequent action with a 0.885% rate, followed by shares at 0.545%, and comments at 0.08%. These metrics correlate to 8.5K saves, 5.2K shares, and 767 comments respectively. The audience prioritizes personal reference and word-of-mouth spread over direct conversation. Brands should treat this as a high-intent community that treats content as a resource to keep rather than a prompt for dialogue. Reach is inconsistent with a 2.33 consistency score. Only 4 videos hit the 2x average mark while 2 reached the 5x threshold. This suggests sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator rather than the Creator Fund. A following of 2.9M followers suggests a potential sponsorship range between $10,000 and $30,000 per post. This gap exists because Creator Fund payouts depend on views and pay only pennies per thousand. Sponsorship fees scale with follower count to reward the creator for building an audience. A rank of 520 out of 1349 places this creator in a position where they can command a premium over average accounts. Their high engagement rate allows them to sit at the top end of their expected pay range. Buyers should view the $30,000 figure as a ceiling for negotiations rather than a fixed fee. A cost per view calculation shows that a quote near this peak would mean paying roughly $0.03 per view. This helps a buyer determine if a high price tag pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on long-form content between 60 and 180 seconds. Producing videos in this specific window captures the bulk of the audience engagement while avoiding the lower performance seen in shorter clips. Because nearly 80% of the content falls into this bucket, it is the primary standard for consistency. The creator chooses original audio for every post to build a distinct brand identity instead of chasing trends. Captions average 145 characters to provide context that supports the longer video duration. While duets and stitches are available on about one-quarter of the posts, the majority of the feed remains closed to remixing. The standout clip lasted 82 seconds and pulled over 11 million views, reaching nearly 12 times the usual audience size. It earned 1.9 million likes against only 8.1k comments, a ratio that indicates passive watching rather than active debate. This high volume of likes per comment means the content works as an easy watch for many people. Average views near one million establish this as a large and established account. Success here depends on maintaining high production value to sustain a large existing fan base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 29 out of 37 videos fall into this range. The engagement line is not present to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because it maintains a top-tier follower rank despite posting well below the field median. This pattern has remained stable for nearly six years, establishing a durable history of infrequent but impactful content. While the erratic consistency grade indicates irregular gaps between posts, the creator remains a major player in the space with very high average views. New content typically lands on Saturday and Monday, while Wednesday remains the quiet day. The busiest hour for new uploads is 01:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should aim to align tie-ins with the Saturday or Monday windows when fresh content most frequently appears.

Audience & Reach

The follower rank of 520 puts this creator above the median size for tracked accounts. This positioning means a single campaign can reach a high volume of people compared to typical creators in the database. The like response is more than triple the median rate. Such a high engagement ratio suggests that a sponsored message will land with much more impact per view than average content. This profile fits the entertainment category because the high engagement rates and follower count indicate an audience that reacts strongly to consistent content.