mona alawi

Sitting at rank 219 out of 1349 tracked creators, this account holds 16.8M followers which is 15.3 times the median size of 1.1M. This scale establishes the profile as a giant in the current landscape. The growth trajectory remains fast with 173.9K new followers added every month over an 8.1 year lifespan. A catalogue of 2.1B total plays and 222.5M total likes indicates a large established presence that has built deep authority over many years. The 1.2M shares suggest the content travels well through word of mouth while the 5.5M saves confirm high rewatch value and a desire for users to keep the content handy. This level of saved content suggests the videos provide lasting utility beyond a single viewing. The like rate of 10.42% more than doubles the 4.93% median, proving much higher engagement than typical for this size. Average views of 5.5M per video are in line with what an account of this follower count should produce. The rest of this report breaks down specific audience demographics and content pillars.

This audience approves content at more than double the median rate of 4.93%. This high approval stands as a clear indicator of strong sentiment among viewers. The engagement mix reveals specific ways people interact with the content. Saves represent the most frequent action at 0.26% followed by downloads at 0.083%. These two metrics indicate that users view the content as valuable reference material they want to keep on their devices. Shares at 0.056% and comments at 0.049% show lower but steady levels of community interaction. With 14,300 saves and 4,600 downloads compared to 3,100 shares and 2,700 comments, the audience prioritizes personal utility over public conversation. Brands should treat this content as a resource for high-intent customers rather than just a vehicle for social chatter. Reach is somewhat erratic due to a consistency coefficient of 1.11. While 34 videos hit the 2x average mark, only 4 reached the 5x threshold. This suggests that while reach can spike, it does not happen with high frequency. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their high follower count. A brand partnership with an account of 16.8M followers typically commands a fee between $40,000 and $84,000 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of the total audience size. Brands pay for the scale of the following rather than just raw view counts to secure long term influence. A rank of 219 out of 1349 places this creator in a position of high leverage. They sit well above the median and can command a premium price from advertisers who want guaranteed visibility. The high engagement rate suggests they are at the top end of their estimated pay range. A buyer should view the $84,000 figure as a starting point for negotiation rather than a fixed cost. The average views reach 5.5M per video to help determine if a quote is fair. Dividing the top end of the sponsorship band by these views results in a cost of roughly $0.015 per view. This calculation helps a buyer see if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed as most posts land under 15 seconds. This specific length achieves a 12.76% engagement rate while the 30 to 60 second bracket sees only 8.36%. Choose the sub-15 second format for your primary content because it outperforms the mid-length clips by nearly five points of engagement per view. Original audio appears on over 70% of the feed. This choice prioritizes a unique brand identity over the easy reach of trending sounds. Captions stay brief at an average of 54 characters to keep the focus on the visual. Disabling both duet and stitch features keeps the content exclusive and prevents other creators from remixing the footage. The top video lasted 18 seconds and reached 48.2 million views, which is about 8.7 times the normal reach for this creator. It earned 2.7 million likes against only 14.3k comments. This lopsided ratio of 189 likes per comment shows the clip won through passive watching rather than sparking a debate in the replies. Average views sit at 5.5 million, meaning this account maintains a large established reach. Success here depends on high-volume consistency rather than trying to find a small niche. The size of the audience means every post already reaches a huge audience regardless of minor tweaks to the caption or length.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds. Longer videos of over 3 minutes perform better for engagement than those between 1 to 3 minutes.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they maintain a top follower rank despite posting well below the field median. Their volume is low but their reach remains exceptionally high, indicating that each post is crafted for maximum impact rather than frequency. This specific pace has remained stable for over five years, establishing a durable and proven habit. While the gap between posts is longer than average, the inconsistent spacing suggests they favor strategic timing over a clockwork schedule. You can expect sporadic drops of high-quality content rather than a steady daily drumbeat. New content most frequently lands on Saturday and Sunday around 13:00 UTC, while Tuesday remains the quietest day for new uploads. Marketers should plan campaigns around these specific weekend windows to align with their primary posting cycle.

Audience & Reach

The creator holds a top-of-field rank with a follower count more than fifteen times the median. This high placement means a single campaign can reach a broad audience of people rather than a niche circle. Engagement is strong as the like rate sits more than double the median. A higher engagement ratio suggests that a brand message will land with more impact per viewer than on average accounts. The primary concentration of viewers occurs in the Philippines where they hold ninety-six percent of the share. Brands can successfully target this specific market but should not expect to reach audiences in the United States or Spain through this creator. These smaller markets require different partners for a global strategy. The total lifetime footprint covers over two billion plays across the archive. This depth means a brand tag sits beside content that has already been watched billions of times rather than starting from zero. The audience fits the beauty and personal care category because the high like response and large reach provide visibility for lifestyle products.