16.8M
Followers
3
Following
89.4M
Total Hearts
48
Videos
1.9M
Avg Hearts/Video
lifetime average
8.51%
Engagement Rate
9.6y
Account Age
145.5K
Followers/Month
lifetime average
775.1K
Hearts/Month
lifetime average
0.4
Videos/Month
lifetime average
We also record @brunomars's follower count over time. See the @brunomars TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Bruno Mars (@brunomars) is a verified music TikTok account with 16.8M followers and 48 videos. That ranks 220 of the 1,349 accounts with a TKMetrics report by followers, 15.3x the median account. Since it was created 9.6 years ago it has averaged 145.5K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2016-11-05 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 5.6M:1 |
Data Summary
| Videos Analyzed | 36 (75.0% of total) |
| Avg Plays per Video | 18,260,132 |
| Avg Likes per Video | 1,485,975 |
| Engagement Rate | 8.51% |
Metrics based on 36 most recent videos (75.0% of 48 total).
Engagement Analysis
Based on 36 videos (75.0% sample)
Across the 36 videos we analysed (Nov 29, 2016 to May 26, 2026), the average video got 18.3M plays and 8.1% of viewers liked it, 1.8x the 4.5% median like rate of the creators we track. Saves (0.42% of views) outnumber shares (0.28%); comments are 0.09%.
18.3M
Avg Plays/Video
1.5M
Avg Likes/Video
16.5K
Avg Comments/Video
51.4K
Avg Shares/Video
Engagement Quality Analysis
Medians over every video we analysed: half of the posts did better, half did worse, and a quarter beat the 75th percentile. One viral hit lifts the average but barely moves the median, so the median is the better guide to what a typical post reaches.
7.2M
Median plays
603.3K
Median likes
17.4M
75th percentile plays
139.3M
Top Video
92.54
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 36-video sample across 48 total videos.
876.5M
Est. Total Plays
89.4M
Total Likes (TikTok's count)
791.3K
Est. Total Comments
2.5M
Est. Total Shares
3.7M
Est. Total Saves
Engagement Ratios
@brunomars turns 8.1% of views into likes, 0.42% into saves and 0.28% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
8.14%
Likes / Views
0.09%
Comments / Views
0.28%
Shares / Views
0.42%
Saves / Views
The low rates for comments and shares suggest people enjoy consuming content without interacting with others.
Viral Hit Rate
8.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 30% of the creators we track. The 5x figure is the same measure at five times the norm.
8.3%
2x Avg (3 of 36)
5.6%
5x Avg (2 of 36)
Consistency Score
@brunomars's view count swings by a CV of 1.67, steadier than 65% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 1.67
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 18.3M views/video, and about 0.4 videos a month (its posting rate in this sample)
$220 – $550
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (3 of 36 analysed videos, with 7% of their views)
Sponsorship Value (Est. Per Post)
Based on 16.8M followers
$83,959 – $201,501
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 36 videos
3 of the 36 videos (8.3%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 21 of 36 videos are under 15 seconds and 3 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
26s
Average Duration
The account favors videos under 15 seconds with 21 out of 36 clips in that range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 21 | 8.68% |
| 15-30s (best) | 5 | 9.99% |
| 30-60s | 7 | 7.03% |
| 1-3min | 3 | 7.13% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 36 videos (75.0% sample)
The account posts 0.1 videos a week, most often on Friday and Thursday and most around 2:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.1 |
| Avg Gap Between Posts | 1769.3h |
| Data Range | Nov 29, 2016 to May 26, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 48 uploads with a date, a wider set than the 36 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most on Thursday and Friday with a peak at 2:00 UTC.
Top Videos
Top 36 by play count from 36 analyzed
387.0M
Combined Plays (Top 5)
32.2M
Combined Likes (Top 5)
77.4M
Avg Plays per Top Video
THANK YOU BRASIL FOR 15 INCREDIBLE SHOWS! 🇧🇷 SÃO PAULO 💚 RIO DE JANEIRO💚 BRASÍLIA💚 CURITIBA💚 BELO HORIZONTE💚 Over one month in Brasil and I’ll never be the same. PORRAAAAAAA!!! 💥 Bonde Do Brunão! 🎥 Daniel Ramos 🎶 Stereotypes 🎤 Bruno / Bruninho / Brunão
139.3M
Views
14.0M
Likes
129.4K
Comments
934.6K
Shares
1.1M
Saves
APT. ⚡︎ OUT NOW @ROSÉ
126.7M
Views
7.1M
Likes
145.8K
Comments
323.8K
Shares
579.8K
Saves
It’s been 6 long years but i finally “Come to Brasil” Thank you São Paulo for two incredible nights. I LOVE YOU! Sincerely, Your Bruninho 🇧🇷 ♥️
66.1M
Views
7.3M
Likes
67.8K
Comments
183.2K
Shares
369.8K
Saves
Live from Jakarta, thank you for 3 amazing shows and for this particular moment 🇮🇩🩵🖤 Everyone say love you @ladygaga !!
32.7M
Views
2.5M
Likes
19.8K
Comments
42.0K
Shares
146.8K
Saves
“slow dancin wit my lil shawty” ~@ladygaga Die With A Smile 🖤
22.2M
Views
1.3M
Likes
10.6K
Comments
20.8K
Shares
63.4K
Saves
31 more top videos for @brunomars
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 36 most recent videos (75.0% of 48 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 8.1%, 1.8x the 4.5% median like rate of the creators we track
- + Fans save videos (0.42% of views) 1.5x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 3 of 36 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @brunomars
How many followers does @brunomars have on TikTok?
@brunomars has 16.8M followers on TikTok.
What is @brunomars's TikTok engagement rate?
@brunomars has an engagement rate of 8.51% based on their recent videos.
How much does @brunomars earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @brunomars's estimated Creator Rewards earnings are $220 - $550 per month (only videos over 1 minute earn), with estimated sponsorship value of $83,959 - $201,501 per post.
How many TikTok videos has @brunomars posted?
@brunomars has posted 48 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @brunomars's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos (75.0% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @brunomars TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/brunomars-tiktok-profile-stats/