Amanda Cerny

This creator ranks 386 out of 1349 tracked accounts and holds 10.1M followers, which is 9.2 times the median size of 1.1M. This makes the account a giant in the field. The growth rate of 80.1K new followers every month remains steady for an account that has been active for 10.5 years. Average views reach 3.1M per video, which is well above what a typical creator of this size would expect. The like rate of 11.57% more than doubles the median of 4.93%, confirming very high audience engagement. The rest of the report breaks down these metrics by content category and audience demographics.

This audience approves content at more than double the median rate, ranking 154 out of 1349. High approval signals a strong affinity for the core aesthetic. The engagement mix reveals a clear hierarchy of intent. Saves represent the most frequent action at 0.304%, followed by shares at 0.142% and comments at 0.059%. These figures translate to 9,600 saves, 4,500 shares, and 1,900 comments per video. The audience prioritizes saving content for future reference over public discussion or active sharing. Brands should treat this as a high-retention community that consumes and archives material rather than generating loud social noise. Reach remains erratic with a consistency score of 3.83. Only two videos doubled the average reach, while one surpassed it fivefold. This indicates inconsistent viral spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator due to her large follower base. A profile with 10.1M followers typically commands a brand fee between $40,000 and $80,000 per post. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. While views generate some volume, the true value lies in the sponsorship model which scales directly with her large audience size. Her rank of 386 out of 1349 places her well above the median and justifies a premium price point. This high standing means she can command top end rates while maintaining leverage to decline low quality offers. A buyer should treat the $80,000 ceiling as a starting point for negotiation rather than a fixed fee. The high like rate of 11.57 percent suggests her audience is highly engaged with her specific content. A cost per view check helps determine if a quote reflects reach or influence. Dividing the top end of her sponsorship band by 3.1M average views results in roughly $0.026 per view. This figure allows a buyer to test if a quoted rate is paying for actual eyeballs or just for her name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 15 to 30 second window where most videos sit. Creating content in this timeframe will align with the core habits of the account. High engagement on the shortest clips compared to longer ones means that shorter edits are worth a much higher return per view. Original audio is used for over three quarters of the posts, prioritizing a unique brand identity over the reach of trending tracks. Captions stay brief at an average of 89 characters to keep the focus on the visuals. Open duet and stitch settings invite other creators to remix and interact with every post. The standout video lasted only 15 seconds and reached nearly 20 times the usual audience size. It earned a high volume of likes against very few comments, meaning it won through passive watching rather than active debate. Average views over 3 million indicate a large established presence where consistency is already proven.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they are the most frequent length. The average video length is 34s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field for follower count and average views despite posting well below the median frequency. The current pace has been established over several years, indicating a long-term strategy rather than an inconsistent habit. Her irregular consistency grade suggests she posts in unpredictable bursts rather than on a clockwork schedule. New content typically lands on Thursday and Saturday, while Friday remains her quietest day. Campaigns should plan for sporadic drops of high-impact content rather than a dependable weekly drumbeat. You can expect new posts most often during the 00:00 UTC window on the preferred days.

Audience & Reach

The follower count ranks in the top of the field with a multiple over nine times the median creator. This positioning means a single campaign can reach an audience of broadcast scale rather than a niche segment. The like rate sits more than double the median percentage. Such a high engagement ratio suggests a sponsored message will land with much more impact per viewer than on average accounts. This profile fits the beauty and lifestyle category because the high engagement combined with the top-of-field ranking indicates a proven ability to capture attention at scale.