GMA Network

This account ranks 345 out of 1349 tracked creators and holds 12.0M followers, which is 10.9 times the median follower count for a mid-tier name. It has gained roughly 158.2K followers every month over its 6.3 year lifespan, marking a fast growth trajectory for an established profile. The catalogue has accumulated 938.0M total plays and 64.4M total likes to build a deep historical footprint of engagement. With 3.2M total shares, the content achieves high word-of-mouth spread across its history while 2.9M total saves indicate substantial keeper value for the audience. The average view count of 119.1K per video is well below what would be expected from a follower base of this size. However, the 6.87% like rate exceeds the 4.93% median, confirming that the content resonates strongly with those who see it. This discrepancy suggests high engagement from a loyal core despite lower broad reach relative to its total following. The rest of the report explores specific engagement trends and audience behavior across different video types.

The audience approves of content at a higher rate than the platform average. This approval sits at 6.87% compared to the 4.93% median. Shares represent the strongest behavior for this audience. People act on information by spreading it through word-of-mouth more than they engage in discussion or save for later. Shares and saves both sit well above the comment rate of 0.055%. These actions indicate high utility and advocacy. The raw counts of 406 shares, 366 saves, 66 comments, and 15 downloads confirm that users treat this content as a resource to keep or share rather than a conversation starter. Brands should prioritize content with high utility since the audience prioritizes distribution over community talk. Reach is inconsistent across the 295 videos. Only 13.9% of the total content hit the 2x average mark, while only 12 videos reached the 5x threshold. A consistency coefficient of 2.01 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account because of its large audience. A creator with 12.0M followers can command a sponsorship fee between $40,000 and $60,000 per post. This high valuation exists because brand partnerships scale with total follower count while the Creator Fund pays mere pennies per thousand views. The Creator Fund relies on raw volume but fails to capture the premium value that a large, engaged audience provides to advertisers. The rank of 345 out of 1349 indicates a top-tier profile that commands a notable premium. Because this creator sits well above the median, they can select high-paying briefs and ignore smaller offers. A buyer should view the $60,000 ceiling as a starting point for negotiation rather than a fixed price. The cost per view calculation of roughly $0.42 per video helps identify if a quote is paying for reach or for the creator's specific influence. This figure ensures that a brand does not overpay for views when the name itself carries the weight. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos are the standard here, with most content landing between 60 and 180 seconds. Shorter clips under 15 seconds see a lower engagement rate of 3.06% compared to 4.97% for the 30 to 60 second segment. You should aim for the mid-length format to capture nearly double the engagement seen in the shortest clips. Original audio covers almost every post, showing a choice to build a distinct brand identity rather than chasing viral trends. Captions average 184 characters, providing plenty of room for descriptive text or calls to action. Disabling both duet and stitch features keeps the experience focused on the primary content without inviting external remixes. The top video lasted 150 seconds and reached 2 million views, which is about 16.5 times the normal reach. It earned 144k likes against only 1.2k comments. This lopsided ratio of 117 likes per comment shows that the clip succeeded through passive watching rather than sparking active debate. Average views sit at 119.1k, marking this as a stable and established account with a large following. Success here depends on maintaining consistency for an existing fan base rather than trying to find new reach through rapid growth. The scale of the audience means every post serves a high volume of loyal viewers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 97 posts. The 30 to 60 second category performs better than shorter clips with a 4.97% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their high volume of posts exceeds the field median by a wide margin and maintains a clear frequency rank near the top of the category. They produce nearly ninety videos every week, which is far more frequent than the average creator. This output allows for an extremely dense content calendar despite a lack of internal consistency in the timing between individual uploads. While the gap between posts is very short, the high variance in those gaps suggests a bursty style rather than a clockwork schedule. They have maintained this high-volume pace for three weeks. You can expect a steady stream of content to support a partnership. New videos appear most often on Thursday and Friday, while Monday serves as the quiet day for new uploads. The busiest hour for fresh content is 17:00 UTC.

Audience & Reach

The account sits at a top-of-field rank with a multiple over ten times the median creator size. This high ranking means a single campaign reaches a broadcast-scale audience rather than a niche segment. Philippines data shows the audience is concentrated in one market with a 100% share. While this provides deep penetration into the local territory, a brand cannot count on any secondary markets to fulfill a global brief. The like rate sits well above the median of the tracked creators. This higher engagement indicates that the content captures attention more effectively than average content from other accounts. A total of 938 million plays across the back catalogue provides a deep historical footprint for the channel. A brand tag will appear alongside content that has already been viewed hundreds of millions of times rather than starting fresh with new viewers. This audience fits the news and media category because the high like response and large scale suggest an established authority in information delivery.