Nour Bobo

This account is a small account that ranks 841 out of 1349 tracked creators with its 454.5K followers being less than half the median size of 1.1M. Growth is slow for an account that has been active for 6.2 years given the gain of 6.1K followers per month. The average view count of 567.6K per video sits well above what is expected for a creator with this follower count. The like rate of 5.09% exceeds the 4.93% median, indicating that the content resonates effectively with those who see it. The rest of this report covers deeper engagement metrics and historical performance trends.

This audience approves content at a rate above the platform median. Savvy viewers show high intent to return through saves, which occur more often than shares or comments. The 0.975% save rate outpaces the 0.828% share rate and the 0.043% comment rate. These behaviors translate to 5.5K saves, 4.7K shares, and 243 comments per video. High save rates indicate high utility and keeper value for a brand. Low comment counts suggest a passive audience that consumes rather than discusses. Reach is inconsistent across the 36 videos. Only two videos hit the 5x average mark while two reached the 2x mark. A coefficient of variation of 2.05 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator rather than Creator Fund payouts. While views generate some income, the fund pays pennies per thousand views. Sponsorship contracts scale with follower count to provide a much larger return on investment. For a profile with 454.5K followers, brand partners typically offer between $12,000 and $18,000 per campaign. A rank of 841 out of 1349 places this creator in the lower half of the platform. This position means they are a value buy for brands rather than a premium name that can demand top tier fees. The quoted range acts as a ceiling to negotiate down from instead of a fixed salary. A higher like rate of 5.09 percent suggests more engagement than the average user, which helps maintain some leverage during negotiations. The cost per view analysis reveals if a brand is paying for reach or for the creator's specific identity. Dividing the high end of the sponsorship band by 567.6K views results in roughly $0.03 per view. This figure allows buyers to test if a quoted rate is reasonable based on actual eyeballs. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on clips between 15 and 30 seconds to maintain steady engagement. This duration represents the most common format among recent posts. Every video uses original audio instead of trending sounds, a choice that favors a consistent brand identity over borrowed reach from viral tracks. Short captions average about 59 characters to keep the focus on the visual content. Open settings for both duets and stitches invite other creators to remix these videos frequently. The top post ran 116 seconds long and pulled 5.7 million views, which is about 10 times the normal reach. It earned 373.7K likes against only 5k comments, showing that viewers preferred quick taps over starting a conversation. This high like-to-comment ratio suggests the content works best for passive consumption. Average views of 567.6K confirm this account has already established a solid and consistent audience base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 14 videos under 15 seconds and 13 videos between 15 to 30 seconds. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because its top follower rank and high average views outweigh the low posting frequency. While this creator posts well below the field median with large gaps between uploads, the volume reflects a deliberate production choice rather than neglect. This pattern has remained stable for several months. The high consistency coefficient indicates an erratic schedule where content arrives in unpredictable bursts rather than a steady rhythm. New content typically lands on Saturday and Sunday, while Wednesday remains the quietest day. The busiest hour for new uploads is 20:00 UTC. Marketers should expect sporadic drops of high-impact content rather than a dependable weekly drumbeat. You can time your tie-ins for the weekend windows when fresh posts are most likely to appear.

Audience & Reach

The account sits at a 0.4x multiple of the median creator size. This rank indicates a smaller audience where a single campaign will reach a niche group rather than achieving broadcast-scale results. The like rate exceeds the median by over half a percentage point. A higher engagement ratio means a brand message earns a stronger response per viewer compared to typical accounts. This profile fits the beauty and personal care category because the high interaction rate suggests a dedicated audience within a smaller, more targeted follower base.