Nilima Akhter Mim

This account ranks 1069 out of 1349 tracked creators and holds a follower count that is 0.1x the median of 1.1 million, making it a small account. Growth has been slow as the creator gains only 3.6K followers per month over its 3.6 year lifespan. While average views reach 229.8K, this figure sits well above what is expected for an account with 158.4K followers. However, the like rate of 3.02% falls below the median of 4.93%, suggesting a gap between view volume and active engagement. The rest of this report breaks down these performance gaps and audience interaction trends in detail.

This audience approves less than the typical user for this platform. The low like rate places the account in the bottom third of the peer group. Shares are the most frequent action taken by viewers at a rate of 0.424%. Saves follow at 0.362% while comments sit at 0.124%. These figures translate to 975 shares, 833 saves, and 285 comments per video. Advocacy is the dominant behavior because people share content more than they comment or save it. This indicates a high word-of-mouth potential despite lower passive approval. Brands should prioritize content that functions as a social currency for others to pass along. Reach is inconsistent across the 37 videos. Only four videos hit double the average reach and three reached five times the average. A coefficient of variation of 2.84 confirms erratic growth patterns rather than steady progression. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator because of their follower count. A brand deal would likely fall between $1,500 and $3,000. These figures far exceed what the Creator Fund pays for views. The fund only pays pennies per thousand views, whereas sponsorship rates scale with total reach and audience size. The ranking of 1069 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median rank, the $1,500 to $3,000 range acts as a ceiling to negotiate under rather than a fixed salary. A lower like rate suggests the audience is less engaged with every post, which gives buyers more leverage to pull the price toward the lower end of that range. A cost per view analysis helps determine if a quote pays for reach or name recognition. Dividing the higher end of the sponsorship band by 229.8K average views results in roughly $0.013 per view. If a brand is asked to pay more than this amount, they are paying for the creator's specific identity rather than just the eyeballs on the screen. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips dominate this feed as most videos land between 60 and 180 seconds. Target these longer durations to match where the audience currently spends its time. The content relies entirely on original audio, a move that prioritizes a unique brand identity over the reach of trending sounds. Captions average about 93 characters to provide concise context for each post. Open settings for both duets and stitches invite other creators to interact with the footage frequently. The standout video reached 287 seconds and pulled 14.4 times the normal reach. It earned a balanced ratio of roughly 27 likes per comment, showing it sparked actual discussion rather than just passive scrolling. Average views near 230k mark this as an established account with steady volume for its follower count.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as it contains the highest volume of content in that range. The engagement line is not provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern for this creator is dormant or erratic. While the account holds a respectable follower base and high average views, the low posting frequency and poor consistency grade indicate an unpredictable output. The content drops at roughly half the rate of the median creator. This irregular pace has persisted for nearly a year, but the high variance in gap lengths means there is no clockwork rhythm to the uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. New content most frequently appears on Thursday and Saturday, while Friday remains a quiet day. The busiest hour for new uploads occurs at 21:00 UTC. Because of the erratic consistency, you cannot rely on a steady schedule to time a multi-day campaign. You must plan around these specific windows when the creator chooses to post.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator rank. This indicates a niche reach where a single campaign will target a specific community rather than providing broad visibility. The like response falls below the median rate by more than half. A lower engagement percentage suggests that while views occur, the content does not generate a high volume of active interactions per viewer. This profile fits the beauty and personal care category because the smaller audience size paired with a lower-than-average like response indicates a specific niche focus rather than general interest.