Effect Creator

This account ranks 1070 out of 1349 tracked creators and holds 157.9K followers, making it a small account that sits at 0.1x the median follower count of 1.1M. The growth trajectory is fast with 10.4K new followers added every month over its 1.3 year lifespan. While average views reach 1.2M per video, the 0.70% like rate falls well below the 4.93% median. The rest of this report breaks down the specific engagement patterns and content performance data.

This audience approves far less than the platform average at a 0.70% like rate compared to the 4.93% median. This places the creator in rank 1332 of 1349. The engagement mix shows a clear preference for personal archiving over public interaction. Saves represent the highest intent at 0.054%, followed by shares at 0.013%, while comments sit at 0.003%. These figures mean people are more likely to keep and share content than they are to talk about it. With 652 saves, 151 shares, and 32 comments per video, the audience treats the content as a reference tool rather than a conversation starter. Brands should expect high retention value but low community interaction. Reach is inconsistent with a consistency cv of 3.21. Only 2 videos cleared the 5x average while 2 reached the 2x mark. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account because of their direct tie to follower volume. A creator with 157.9K followers can expect a sponsorship range between $2,000 and $4,000 per post. This income far outpaces Creator Fund payouts which rely on views and pay only small amounts per thousand impressions. The ranking of 1070 out of 1349 places this creator below the median in terms of reach. Brands should view this position as a value buy where the estimated range serves as a ceiling for negotiations rather than a fixed salary. Because the engagement rate is lower than average, buyers can use a cost per view calculation to test if a quote pays for the name or the actual eyeballs. A quote over $0.03 per view suggests a premium is being paid for reach that may not be fully engaging the audience. These are modelled estimates from public metrics, not disclosed earnings.

Every video on this feed stays under 15 seconds to maintain an average length of 10 seconds. Focus on these short clips to mirror the existing content style. This consistent short-form approach ensures every post remains fast and punchy for the audience. Original audio covers nearly all posts, choosing a unique brand identity over the reach of trending sounds. Captions stay brief at 62 characters to provide just enough context without distracting from the visuals. Open duet and stitch settings invite other creators to interact with and remix the content. The top post lasted 11 seconds and earned 20.9 million views, which is about 17.4 times the typical reach. It pulled 164.6K likes against 527 comments to show a large preference for quick taps over active debate. This lopsided ratio suggests viewers consume the content passively rather than starting conversations. Average views of 1.2 million mean this account has already established a large, steady following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because all 31 recent uploads fall into this category. The average length for these videos is 10s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because their posting frequency sits well above the field median with frequent content drops. They average nearly eight videos every week, creating a high-volume output compared to the typical creator. This pace has been established for a month, though the high consistency coefficient indicates an erratic rhythm rather than a clockwork schedule. A marketer can expect a steady stream of new content but should not rely on precise timing between posts due to these inconsistent gaps. New videos appear most often on Monday and Saturday, with a lull on Friday. The busiest upload hour occurs at 16:00 UTC. You can plan a campaign around the high volume of content, even if the specific days of the week vary slightly in their regularity.

Audience & Reach

The account ranks at 1070 out of 1349 with a multiple of 0.1x relative to the median. This indicates a smaller audience where a single campaign reaches a niche group rather than a broad broadcast scale. The like response sits well below the median rate, falling far short of the expected engagement for these views. A brand should expect this specific placement to have a lower interaction rate per viewer compared to standard benchmarks. This profile fits the technology category because the small audience size and low engagement indicate a niche utility focus rather than high-engagement lifestyle content.