Yaz

Ranking 552 out of 1349 tracked creators puts this account as a mid-tier name with 2.3M followers, which is 2.1 times the median follower count of 1.1M. The growth of 25.6K followers every month reflects slow progress for an account that has been active for 7.5 years. While average views reach 1.4M per video, the like rate of 17.88% is much higher than the 4.93% median. This high engagement suggests a very loyal audience relative to the total view count. The rest of this report breaks down specific content performance and engagement trends.

This audience approves content at a rate much higher than the platform median, ranking 23 of 1349. High approval signals genuine resonance with the core message. The behavior data reveals a clear hierarchy of intent. Saves represent the most frequent action at 0.743%, followed by shares at 0.246%, then comments at 0.086%. These figures correlate to 10.6K saves, 3.5K shares, and 1.2K comments per video. The audience over-indexes on saving content as a reference point while under-indexing on active discussion. A brand can treat this channel as a source for high-value evergreen material rather than a conversation hub. Reach is inconsistent with a 1.42 coefficient of variation. Only three videos hit the 2x average and two reached the 5x mark. This indicates unpredictable growth patterns despite high individual engagement. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 2.3M followers, they can command a fee between $10,000 and $23,000 per post. This income comes from brand partnerships because Creator Fund payouts scale only with views and pay mere pennies per thousand impressions. The rank of 552 out of 1349 places this creator in a position to command a premium over the median. Their high engagement rate allows them to sit toward the top of their estimated price bracket. A buyer can use the $23,000 ceiling as a starting point for negotiations rather than a fixed salary. At 1.4M average views, a quoted fee above $0.016 per view suggests the brand is paying for the creator's specific influence rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the primary engine of this feed. This format generates a reach gap that makes it nearly twice as effective as the longer segments at 60 to 180 seconds. Create your content in this shorter bucket to maximize the chance of high engagement. Original audio appears on over half of the posts, meaning the account prioritizes a consistent brand feel over the boost from trending sounds. Captions stay very brief at roughly 21 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with the content. The standout clip clocked in at 12 seconds and pulled 6.2 times the usual reach. It earned 196 likes for every single comment, showing that quick taps won over active discussion. Average views of 1.4 million indicate a large, established audience rather than a small niche. Success here depends on high volume from an already large following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 out of 32 videos in that range. The average video length is 23s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks in the top tier of followers and average views despite a low volume of posts compared to the field median. The cadence has been established for nearly three years, establishing it as a deliberate choice rather than an inconsistent habit. A higher consistency score indicates that while the gaps between posts are long, they do not follow a clockwork rhythm. Content typically lands on Saturday and Monday with a peak upload hour of 18:00 UTC. Wednesday remains a quiet day for new uploads. Marketers should prepare for sporadic drops rather than a dependable drumbeat of content. You can time your tie-ins around the weekend and Monday windows when fresh posts are most likely to appear.

Audience & Reach

The creator maintains a follower count that sits at 2.1 times the median for tracked accounts. This position allows a brand to reach a much wider audience than the average influencer in this category. The like rate of 17.88% stands well above the median of 4.93%. Because of this high engagement ratio, a sponsored message will land with more impact per viewer compared to standard placements. This profile fits the beauty and personal care category because the high engagement suggests a highly attentive audience within a large follower base.