2.3M
Followers
1
Following
32.0M
Total Hearts
57
Videos
561.4K
Avg Hearts/Video
lifetime average
18.21%
Engagement Rate
7.5y
Account Age
25.6K
Followers/Month
lifetime average
356.7K
Hearts/Month
lifetime average
0.6
Videos/Month
lifetime average
We also record @yazdemand's follower count over time. See the @yazdemand TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Yaz (@yazdemand) is a verified beauty TikTok account with 2.3M followers and 57 videos. That ranks 552 of the 1,349 accounts with a TKMetrics report by followers, 2.1x the median account. Since it was created 7.5 years ago it has averaged 25.6K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2018-09-02 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 2.3M:1 |
Data Summary
| Videos Analyzed | 32 |
| Avg Plays per Video | 1,420,434 |
| Avg Likes per Video | 254,004 |
| Engagement Rate | 18.21% |
Engagement Analysis
Based on 32 videos
Across the 32 videos we analysed (Apr 19, 2023 to Jan 24, 2026), the average video got 1.4M plays and 17.9% of viewers liked it, 4.0x the 4.5% median like rate of the creators we track. Saves (0.74% of views) outnumber shares (0.25%); comments are 0.09%.
1.4M
Avg Plays/Video
254.0K
Avg Likes/Video
1.2K
Avg Comments/Video
3.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 32 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 32.
2.4M
Median plays, top 10 videos
397.9K
Median likes, top 10 videos
4.4M
75th percentile plays
8.8M
Top Video
112.49
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
45,453,900
Total Plays
8,128,139
Total Likes
39,213
Total Comments
111,709
Total Shares
337,876
Total Saves
Engagement Ratios
@yazdemand turns 17.9% of views into likes, 0.74% into saves and 0.25% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
17.88%
Likes / Views
0.09%
Comments / Views
0.25%
Shares / Views
0.74%
Saves / Views
The high like rate compared to saves and shares means engagement is primarily passive.
Viral Hit Rate
9.4% of this account's videos beat its own average views by 2x, a breakout rate higher than 40% of the creators we track. The 5x figure is the same measure at five times the norm.
9.4%
2x Avg (3 of 32)
6.2%
5x Avg (2 of 32)
Consistency Score
@yazdemand's view count swings by a CV of 1.42, steadier than 73% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.42
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 1.4M views/video, and about 0.9 videos a month (its posting rate in this sample)
$25 – $63
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 32 analysed videos, with 5% of their views)
Sponsorship Value (Est. Per Post)
Based on 2.3M followers
$11,500 – $27,600
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 32 videos
3 of the 32 videos (9.4%) passed twice the average plays and 2 passed five times it. Plays are mixed from one video to the next (consistency grade C). 19 of 32 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
23s
Average Duration
The account favors videos under 15 seconds with 19 out of 32 videos in that range. The average video length is 23s.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 32 videos
The account posts 0.2 videos a week, most often on Saturday and most around 18:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 783.1h |
| Data Range | Apr 19, 2023 to Jan 24, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most on Saturday and Monday with the busiest hour at 18:00 UTC. Wednesday is the quietest day for this account.
Top Videos
Top 10 by play count
25.5M
Combined Plays (Top 5)
5.1M
Combined Likes (Top 5)
5.1M
Avg Plays per Top Video
Elle
8.8M
Views
2.1M
Likes
10.7K
Comments
29.5K
Shares
86.5K
Saves
Happy Heartstopper Day
7.5M
Views
1.2M
Likes
4.1K
Comments
15.2K
Shares
56.9K
Saves
(No caption)
2.4M
Views
545.9K
Likes
2.7K
Comments
11.0K
Shares
26.5K
Saves
(No caption)
2.4M
Views
435.0K
Likes
2.4K
Comments
4.2K
Shares
17.3K
Saves
5 more top videos for @yazdemand
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 17.9%, 4.0x the 4.5% median like rate of the creators we track
- + Fans save videos (0.74% of views) 3.0x as often as they share them
- + Verified account
Watch-outs
- ~ Only 2 of 32 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @yazdemand
How many followers does @yazdemand have on TikTok?
@yazdemand has 2.3M followers on TikTok.
What is @yazdemand's TikTok engagement rate?
@yazdemand has an engagement rate of 18.21% based on their recent videos.
How much does @yazdemand earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @yazdemand's estimated Creator Rewards earnings are $25 - $63 per month (only videos over 1 minute earn), with estimated sponsorship value of $11,500 - $27,600 per post.
How many TikTok videos has @yazdemand posted?
@yazdemand has posted 57 videos on TikTok.
Similar TikTok creators
Compare @yazdemand with similar creators: other Macro-tier accounts first, then the nearest in size.
@.gina.lynn
2.3M followers · Macro
@bbranson8
2.3M followers · Macro
@itscaitlinhello
2.3M followers · Macro
@jetcar.ru
2.3M followers · Macro
@loveliveserve
2.3M followers · Macro
@mkbhd
2.3M followers · Macro
@nellarose
2.3M followers · Macro
@saltinashaker
2.3M followers · Macro
@souadselmi08
2.3M followers · Macro
@valkyrae
2.3M followers · Macro
@wegzkrofficial
2.3M followers · Macro
@xiyouyuyouxi
2.3M followers · Macro
More Macro-tier creators → More Beauty creators → Browse all TikTok creator profiles →
Want TikTok Data for Your Research?
Search hashtags, look up profiles, and export TikTok data to CSV for analysis.
Start SearchingAbout This Analysis: This analysis is based on a snapshot of @yazdemand's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 32 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @yazdemand TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/yazdemand-tiktok-profile-stats/