Caitlin Reilly

Ranking as 552 out of 1349 tracked creators, this account holds a follower count of 2.3M which is 2.1 times the median size of 1.1M. This position identifies it as a mid-tier name in the current landscape. The growth rate of 30.4K followers per month indicates steady expansion for an account that has been active for 6.3 years. While the average views reach 1.7 million, the like rate of 11.70% is more than double the median of 4.93%. This high engagement rate suggests a loyal audience that interacts with content far more frequently than typical creators of this scale. The rest of this report breaks down specific engagement trends and audience consistency.

This audience approves content at more than double the median rate of 4.93%. This high approval puts the creator in rank 148 out of 1349. The engagement mix reveals specific intent behind the views. Shares are the most frequent action at 0.5% of views, followed by saves at 0.387%, then comments at 0.142%. These figures correspond to 8.4K shares, 6.5K saves, and 2.4K comments per video. This audience favors word-of-mouth spread and keeper value over active discussion. Because the share and save rates outpace the comment rate, a brand should expect high advocacy but lower direct community interaction. Reach is inconsistent across the 21 videos. Only 4 videos reached the 2x average threshold while none hit the 5x mark. A consistency score of 1.22 indicates erratic reach patterns rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 2.3M followers, she can command a brand fee between $10,000 and $15,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total reach. Sponsorship value scales with her follower count while the Creator Fund depends solely on view volume. Her rank of 552 out of 1349 places her in a position where she commands a premium over average creators. She can select specific briefs and negotiate from a position of strength rather than accepting any offer. A high like rate of 11.70 percent justifies a price point toward the top of the expected range. A cost per view check reveals that a $15,000 fee for her 1.7M average views results in a cost of roughly $0.008 per view. This metric helps buyers determine if a quote pays for raw reach or for her specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on longer clips, as most content falls in the 60 to 180 second range. You should aim for this duration over the sub-15 second clips, which perform poorly compared to the primary format. Original sound dominates the strategy at nearly 86%, choosing a consistent brand identity over the reach of trending tracks. Short captions around 57 characters keep the focus on the video. Open duet and stitch settings invite others to remix the content. The top post lasted 60 seconds and earned 4.0 times the normal reach of this account. It gathered 1.1 million likes against 19.2k comments, showing that passive watching won over active debate. Average views of 1.7 million indicate a large established audience. You should prioritize high production value to maintain this level of reach rather than seeking growth through niche tactics.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 10 out of 21 clips in this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production: this creator posts well below the field median but maintains a top-tier follower rank and high average views. Her output is infrequent but carries notable weight with her large audience. This pace has remained consistent for nearly a year, though the variance in gap timing suggests an irregular schedule rather than a clockwork rhythm. New content most frequently lands on Tuesday and Thursday, while Friday remains the quietest day for uploads. The busiest hour for new posts occurs at 02:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time your tie-ins around the Tuesday or Thursday windows to align with her primary upload days.

Audience & Reach

The audience size sits at over double the median creator volume. This multiplier means a single campaign can reach an audience well above the typical creator average. Engagement data shows a like response more than twice the median rate. Such a high ratio suggests that sponsored content will land with much higher impact than standard posts on other accounts. The account fits the beauty and lifestyle category because of its high engagement relative to its follower count.