Marques Brownlee

This account is a mid-tier name with 2.3M followers, making it larger than the average creator by a factor of 2.3. The growth trajectory is steady for an account that has been active for 6.1 years while gaining 31.5K new followers every month. While the audience size is substantial, the reach verdict shows high engagement as the 6.06% like rate clears the 4.93% median. Average views of 1.5M per video are in line with what an account of this size would predict. The rest of this report covers detailed content performance and audience demographics.

This audience approves of the content at a higher rate than the platform average. The 6.06% like rate ranks 569 out of 1349 creators. High share rates of 0.435% indicate strong word-of-mouth spread, while saves at 0.38% show high intent to return to the content as a reference. Commenting sits at 0.058%. These figures translate to 6.5K shares, 5.6K saves, and 856 comments per video. Shares and saves are the dominant behaviors for this audience. Brands should treat this content as a primary vehicle for advocacy and long-term retention rather than just immediate conversation. Reach is inconsistent. Only 14.7% of the 34 videos hit the 2x average mark, with zero videos reaching 5x the average. A coefficient of variation of 0.88 confirms that reach fluctuates well from video to video. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 2.3M followers, they likely command a fee between $10,000 and $20,000 per post. Creator Fund payouts are negligible by comparison because those payments scale with views and pay only pennies per thousand. Sponsorship fees instead scale with the total follower count to reward the established brand of the account. The rank of 552 out of 1349 places this creator in a position where they can command a premium over average creators. They are high enough to demand specific rates based on their influence rather than just volume. A buyer should view the $20,000 ceiling as a starting point for negotiation rather than a fixed price. The high like rate of 6.06 percent suggests they sit toward the top of that estimated range. A cost per view check helps determine if a quote pays for reach or for the creator's name. Dividing the upper sponsorship band by 1.5M average views results in a cost of $0.013 per view. This figure serves as a gut check to see if a brand is paying extra for the specific authority this profile holds. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed sits in the 30 to 60 second range where most clips land. Use this middle length as your target to match the current content flow. Original audio covers every single post, meaning the creator trades potential trending reach for a consistent, branded sound. Short captions averaging 35 characters keep the focus on the visual while providing just enough context. Open duet and stitch settings invite others to interact with and remix the footage. The standout video lasted 112 seconds and reached 3.3 times the normal view count. It earned 93 likes for every comment, which shows a preference for quick taps over deep discussion. Average views of 1.5 million show this is an established account rather than a small one.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 17 occurrences. This category represents the most frequent duration on the chart.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence. The account ranks near the top of the field by followers despite posting well below the median frequency. This pace has been established for over a year, showing it is a stable strategy rather than an inconsistent habit. While the gaps between posts are wide, the consistency grade indicates a predictable pattern even if the timing fluctuates. Marketers can expect sporadic but high-impact drops rather than a steady daily drumbeat. New content most frequently lands on Thursday and Friday, with Sunday being the quietest day for uploads. The busiest upload hour occurs at 23:00 UTC. You should time your campaign around these specific days to align with his deliberate release cycle.

Audience & Reach

The follower rank of 552 puts this creator above the median but below top-of-field status. This positioning means a single campaign reaches a substantial audience while maintaining a more focused scope than a broadcast-scale account. Location data is not available for this account. The like rate exceeds the median by over one percentage point. This higher engagement ratio indicates that a sponsored message will likely earn a stronger response from viewers compared to average accounts. The audience fits the consumer electronics category because the size and high engagement levels align with high-intent technology shoppers.