Nella Rose

This creator ranks 552 out of 1349 tracked accounts and holds a follower count of 2.3M, which is 2.1 times the median size of 1.1M. This makes them a mid-tier name in our database. The growth rate of 18.1K followers per month is slow for an account that has been active for 10.6 years. While average views reach 2.1M, the like rate of 16.74% exceeds the median of 4.93%. This high engagement ratio suggests a very loyal audience compared to typical creators. The rest of this report breaks down specific content performance and audience demographics.

The audience approves of content at a rate far above the platform median. This high like-rate ranks 34 out of 1349 creators. Saves represent the most frequent action with a 1.024% rate, followed by shares at 0.485% and comments at 0.048%. These figures translate to 21.8K saves, 10.3K shares, and 1.0K comments per video. The audience prioritizes saving content for future reference over active conversation or immediate sharing. Brands should treat this channel as a source for high-value utility rather than community building. Reach is inconsistent. Only 4 videos hit the 2x average mark while one reached 5x. A consistency coefficient of 1.69 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because they offer much higher returns than the Creator Fund. While the fund pays pennies per thousand views, brand deals scale with the 2.3M follower count to reach a potential range of $10,000 to $25,000 per post. High engagement rates suggest she can command the higher end of that bracket for high quality content. Her rank of 552 out of 1349 puts her in a position where she commands a premium over average accounts but lacks the top tier leverage of elite creators. A buyer should view the estimated range as a ceiling to negotiate under rather than a fixed fee. The cost per view sits at roughly $0.01, which helps a brand determine if they are paying for her specific influence or simply for the reach of her 2.1M average views. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips between 60 and 180 seconds dominate this feed. You should aim for these durations to mirror the current content structure. The 9-second video outperformed the average much more than the 30-to-60-second videos, meaning a shorter hook can gain nearly double the engagement of mid-length clips. Original audio covers almost every post, choosing brand identity over the reach of trending sounds. Captions remain brief at about 54 characters to keep the focus on the visual. The standout video reached 17.8 million views and pulled in a high ratio of likes to comments. This specific clip earned passive taps rather than active debate. Average views near 2.1 million show this is an established account with a large, stable floor.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 16 out of 33 posts in this range. The average video length is 82 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because its follower rank is in the top tier despite a low posting frequency relative to the field median. While she posts fewer videos per week than most creators, her high average view count indicates a focus on quality over volume. This pattern has remained stable for over seven months. However, the high consistency coefficient and low grade suggest an erratic delivery style rather than a clockwork schedule. You can expect content primarily on Sundays and Mondays, with Tuesday being the quietest day. The most frequent upload hour occurs at 17:00 UTC. Marketers should plan around these specific days for tie-ins rather than expecting a steady weekly drumbeat.

Audience & Reach

The follower count sits at a 2.1x multiple above the median creator. This positioning allows a brand to expect a high level of reach for every campaign post. The like rate sits more than triple the current median. Such a high engagement ratio means a sponsored message will likely earn a stronger reaction from viewers compared to average accounts. This audience fits the beauty and personal care category because the size and strong engagement suggest a highly attentive viewer base.