emira ♡

This account ranks 622 out of 1349 tracked creators and holds 1.4M followers, making it a mid-tier name with a follower count that is 1.3 times the median. Growth for this 6.6 year old account is steady as it gains roughly 17.8K new followers every month. The like rate of 9.43% exceeds the median of 4.93%, while average views of 456.6K are in line with what an account of this size should produce. The rest of the report covers deeper engagement metrics and content performance trends.

The audience approves of content at nearly double the platform median. This high like rate ranks the creator in the top 23% of all creators. High save rates compared to other metrics indicate a strong intent to return to the content as a reference. Shares outpace comments by more than four to one, suggesting word of mouth is a stronger driver than community conversation. The audience shows a clear preference for long-term retention over active discussion. Brands should treat this profile as a repository for evergreen utility rather than a forum for real-time engagement. Reach is inconsistent and erratic due to a high coefficient of variation. Only three videos reached the 2x average mark while two reached 5x. This volatility suggests that while the content has occasional reach spikes, it does not achieve consistent growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. Based on a following of 1.4M, her brand deals likely fall between $10,000 and $15,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of follower count. Sponsorships offer a more reliable path to income since they scale with the size of the audience rather than the volatility of the algorithm. Her rank of 622 out of 1349 puts her in a position where she commands a premium for her name and high engagement. Because her like rate is nearly double the median, she sits at the higher end of her estimated pay range. A buyer should view the $15,000 ceiling as a starting point for negotiations rather than a fixed fee. The cost per view sits around $0.33 to test if a quoted rate is paying for reach or for her specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors long-form content since most clips land in the 60 to 180 second range. Use this longer format as your baseline for consistent reach. Original audio appears on nearly 87% of posts, a choice that prioritizes a unique brand identity over the easy boost from trending tracks. Captions average 170 characters to provide deep context alongside every video. Open duet and stitch settings invite other creators to engage with and remix the content. The top post lasted only 17 seconds but pulled 7.4 million views, reaching 16.2 times the normal audience. It earned over 800 likes for every single comment, showing that quick taps won out over active debate. Average views of 456.6K indicate a stable, established community rather than an emerging account. Focus on maintaining this steady volume through high-quality production.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 19 out of 30 videos fall into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. This pace has been established for over two years, though the high consistency coefficient indicates an erratic schedule rather than a clockwork rhythm. While the account ranks in the top thousand of its peer group by audience size, content drops are infrequent and unpredictable. New videos land most often on Wednesday and Thursday, while Tuesday remains the quiet day for new uploads. The busiest hour for fresh content is 00:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should time any specific tie-ins around the Wednesday or Thursday windows to catch these infrequent updates.

Audience & Reach

The follower count sits above the median for tracked creators in this category. This volume allows a single campaign to reach an audience larger than most typical accounts on the platform. The like rate is nearly double the median recorded for similar content. A brand message will likely earn a much stronger engagement response from viewers compared to standard benchmarks. This audience fits the beauty and personal care category because the high interaction rate indicates a strong interest in lifestyle content despite the moderate follower rank.