ryan shakes II

This account ranks 622 out of 1349 tracked creators and holds 1.4M followers, making it a mid-tier name that sits above the median follower count of 1.1M. Growth is slow for an account that has been active for 9.4 years given its current gain of 12.4K followers per month. Average views sit at 335.1K per video, which is in line with what a creator of this size would expect to see. However, the 4.44% like rate falls below the 4.93% median for the platform. The following report provides a deeper breakdown of these engagement metrics and audience stability.

The audience approves less than the platform average at a 4.44% like rate. This puts the creator in rank 727 of 1349. High share rates of 4.751% compared to 1.943% comment rates show that word-of-mouth spread drives more action than community discussion. The audience shares content 15.9K times while leaving 6.5K comments. Low save rates of 0.234% and zero downloads indicate a lack of intent to return or keep the content for reference. Brands should prioritize shareable hooks over interactive call-to-actions. Reach is inconsistent with a 1.87 consistency coefficient. While 5 videos hit the 2x average mark, only 2 reached the 5x threshold. This audience favors rapid sharing over long-term retention. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their 1.4M follower count. This scale puts them in a position to command between $10,000 and $20,000 per campaign. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total audience size. A rank of 622 out of 1349 places this creator above the median but below the top tier of influencers. They do not command the large premium that elite accounts use to decline low offers. Instead, their position makes them a strong candidate for brands seeking reach without the highest celebrity markup. A buyer should treat the $20,000 upper limit as a ceiling to negotiate under rather than a fixed fee. The cost per view sits around $0.06 based on the average of 335.1K views per video. This figure helps a buyer determine if a quote is paying for actual reach or just the name. A lower rate suggests the creator is providing high value for their audience size. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on longer clips between 60 and 180 seconds to build its base. You should ignore shorter formats entirely since every other post favors this extended timeframe. Original audio covers over 91% of the content, meaning the creator prioritizes a consistent brand identity over the easy reach of trending sounds. Captions average 52 characters to provide brief context while keeping the focus on the video. Duet and stitch settings remain open for nearly every post to invite other creators into the fold. The top video lasted 67 seconds and pulled 9.5 times the normal reach of this account. It earned a high ratio of engagement with only 3 likes per comment, which sparked active debate instead of passive watching. Average views sit at 335.1K, marking this as an established presence rather than a small growth account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. Every video posted falls into this specific category except for one.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the field median but maintains a top-tier follower rank and high average views. The pace has remained stable for over seven years, though the gap between posts is very wide compared to the median. A high consistency coefficient indicates an erratic posting cadence rather than a steady clockwork rhythm. New content typically surfaces on Monday or Tuesday, while Thursday remains the quietest day. You should expect sporadic drops instead of a dependable drumbeat of posts. Plan your campaign around these specific windows when new content is most likely to appear.

Audience & Reach

The follower count sits at 1.3 times the median creator size. This multiplier indicates a reach that exceeds average expectations for a single campaign while maintaining a stable footprint. The like rate falls below the median by nearly half a percentage point. A lower engagement ratio suggests the content reaches a wide audience but may result in a less intense reaction to specific brand messages. This account fits the lifestyle category because the steady audience size provides reliable reach despite the softer engagement signal.