TheUnitedStrand

This account ranks as a mid-tier name with 1.4M followers, placing it at 1.3 times the median size of creators we track. The growth trajectory is fast as the creator has gained 102.9K followers every month since starting 1.1 years ago. While average views reach 9.5M per video, the like rate of 4.35% falls below the 4.93% median. The rest of this report breaks down the engagement patterns and content consistency.

The audience approves less than the platform average for this creator. This lower approval rate ranks 737 out of 1349 creators. The data shows high intent to return and spread content among viewers. Shares at 0.225% are the most frequent action, followed by saves at 0.191%. These figures represent a strong desire for word-of-mouth reach and keeper value. Comments sit much lower at 0.045%. While 4.3K comments, 21.5K shares, and 18.2K saves occurred across the content, the low comment ratio indicates a lack of active discussion. Brands should target this account for high-reach awareness rather than community building. Reach is inconsistent. Only 9.1% of the 22 videos hit the 2x average mark. No videos reached the 5x threshold. A consistency coefficient of 1.04 confirms erratic reach patterns. This is an active audience that prefers saving and sharing over commenting.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator rather than the Creator Fund. A follower count of 1.4M suggests a potential sponsorship range between $10,000 and $25,000 per post. This gap exists because Creator Fund payouts are tied to views and pay only pennies per thousand. Sponsorship income scales with the loyal audience size while the creator fund relies on high volume for small returns. The ranking of 622 out of 1349 places this account above the median but below the top tier of elite influencers. This position means they are not yet a premium name who can command extreme premiums, but they still hold more influence than a standard micro-influencer. A buyer should view the quoted sponsorship band as a ceiling to negotiate under rather than a fixed fee. At 9.5M average views, the cost per view sits around $1.05 to $2.63. This calculation helps a brand determine if they are paying for large reach or for the specific identity of the creator. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Making videos in this window instead of those over 60 seconds yields a reach gap of nearly five times more views per post. Use the sub-15 second format as your primary goal to maximize and maintain visibility. The account uses original audio for every single post, choosing a unique brand identity over the reach boost of trending sounds. Captions average 130 characters to provide ample context for each clip. Open duet and stitch settings invite other creators to remix the content. The top video lasted 15 seconds and reached 4.5 times the normal view count. Its 2.3 million likes against 17.7k comments show it earned large passive engagement rather than active debate. Average views near 9.5 million indicate a high-volume, established presence where consistency is key.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up the majority of the content. This duration represents the most frequent length for the profile.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a high volume well above the median with a steady cadence. They average over nine videos per week compared to the field median of less than two. While their consistency score is moderate, the frequency rank confirms a very active output. This behavior has been established for several weeks. You can expect a dependable drumbeat of posts rather than sporadic drops. New content typically lands on Tuesday and Wednesday, with 14:00 UTC being the busiest hour for uploads. Content rarely appears on Sunday. Marketers can plan campaigns around this high frequency to ensure frequent brand placement.

Audience & Reach

The audience size sits above the median follower count for tracked creators. This position allows a brand to expect reach that exceeds the typical creator average but falls short of top-of-field broadcast-scale levels. Location data is not available for this account. The like response falls below the median rate by more than half a percentage point. A lower engagement ratio suggests a sponsor message may struggle to capture attention relative to the total number of viewers reached. This audience fits the lifestyle category because the size provides reach while the lower like rate indicates a passive viewer base.