Asala

Asala ranks as a mid-tier name with 1.4M followers, which is 1.3 times the median size for tracked creators. The account shows fast growth by gaining 72.5K followers every month over its 1.6 year lifespan. While average views of 4.2M are well above what a follower count of this size predicts, the 3.57% like rate falls below the 4.93% median. The rest of the report covers specific engagement trends and content performance.

This audience approves less than the typical viewer as the like rate falls below the median. The data reveals high intent to return and advocate for content over passive approval. Saves represent the most frequent action at 0.21% followed by shares at 0.177%. Comments occur much less frequently at 0.032%. These metrics confirm that while few people stop to talk, many users keep the content as a reference or share it with others. A brand should focus on creating evergreen utility rather than seeking immediate conversation. Reach is inconsistent and erratic due to a high consistency coefficient of 0.92. Only seven videos reached double the average while none hit the five times threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large follower base. A brand deal for an account with 1.4M followers typically commands a fee between $10,000 and $20,000 per post. This income far outpaces the Creator Fund, which pays only pennies per thousand views regardless of how many people watch. Sponsorship pay scales with the total audience size while creator fund payouts are limited by low payout rates. The ranking of 622 out of 1349 places this creator in a middle position where they have established authority but lack top-tier elite status. They sit above the median follower count, meaning they can command a stable rate but cannot demand the extreme premiums reserved for the top 100 accounts. A buyer should view the $20,000 ceiling as a starting point for negotiations rather than a fixed salary. Since average views reach 4.2M, a cost per view of $4.76 suggests that a lower quote is likely paying for raw reach while a higher quote pays for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this feed as 63% of posts stay under 15 seconds. Shorter videos outperform longer ones because the 7-second top post reached more than triple the average view count. Most content stays around 21 seconds, but shortening the edit is the most effective way to spike reach. High original audio usage means this account favors a branded feel over the extra reach of trending sounds. Captions stay brief at 33 characters to keep focus on the visual. Open duet and stitch settings invite other creators to interact with every post. The standout video lasted only 7 seconds and earned 107 likes for every comment. This ratio shows that very short clips favor quick taps over active debate. Average views of 4.2 million establish a large, steady audience rather than a small niche. The account already operates at a high volume where reach is consistent across different styles.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up the majority of recent content. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they maintain a top-tier follower rank despite posting below the field median. While the frequency is lower than most peers, their high average view count suggests each post is intended to be high quality. This pace has been established for over 190 days. The consistency grade shows that the gaps between posts are erratic rather than clockwork. Marketers should expect sporadic drops rather than a steady drumbeat of content. New videos land most often on Monday and Wednesday, with the busiest hour occurring at 23:00 UTC. Sunday is the quietest day for new uploads. You can time a campaign around these specific windows to align with their production cycle.

Audience & Reach

The audience size sits at a 1.3x multiple of the median creator. This indicates a reach that exceeds the typical account but lacks the top-of-field status required for broadcast-scale distribution. Because the like rate falls below the median, a brand message may struggle to gain traction among viewers compared to higher performing peers. This lower engagement means the content reaches many people but does not generate a strong response from those individuals. The profile fits the beauty and personal care category because it maintains a stable follower base despite the lower interaction rate.