NICKMERCS

This creator is a mid-tier name with 1.5M followers and holds rank 615 out of 1349 tracked accounts. The follower count is 1.4 times the median size of 1.1M. Growth is steady for an account that has been active for 6.9 years as it gains 18.2K followers every month. The like rate of 9.17% clearly exceeds the 4.93% median, indicating high engagement from the current audience. Average views reach 390.2K per video, which is in line with what an account of this size would predict. The rest of this report covers deeper engagement metrics and content consistency.

The audience approves of content at nearly double the median rate. This high approval signal ranks 331 out of 1349 creators. Shares are the most common action with a rate of 0.807% and 3,100 total instances. Saves follow as the second highest form of engagement at 0.499% or 1,900 counts. These two metrics indicate strong word-of-mouth and high intent to return to the content. Commenting is much lower at 0.057% with 223 total actions. This audience prioritizes personal archiving and sharing over public conversation. A brand should focus on creating shareable assets rather than community building. Reach is somewhat erratic due to a consistency score of 1.16. Six videos out of 35 reached double the average views while one video hit the 5x mark. This suggests occasional spikes rather than steady growth. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. A follower count of 1.5M suggests a potential brand deal range between $4,000 and $7,500 per post. This amount dwarfs what they would earn from the Creator Fund because that program pays only pennies per thousand views. Brand deals scale with audience size while platform payouts depend on raw volume. The rank of 615 out of 1349 places this creator in a position where they can command a premium over average accounts. High engagement rates suggest they sit toward the top of their projected pay bracket. A buyer should view these figures as a ceiling to negotiate under rather than a fixed salary. Dividing the $7,500 upper limit by 390.2K average views results in a cost per view of roughly $0.019. This check helps buyers see if a quote pays for large reach or the specific influence of the creator. These are modelled estimates from public metrics, not disclosed earnings.

The feed operates almost exclusively in the 60 to 180 second window. Focus on this longer format to mirror how the account currently performs. This specific duration captures nearly every video, making it the standard for the page. Original audio covers nearly all posts, a choice that prioritizes a recognizable brand over the reach of trending sounds. Short captions average around 37 characters to provide quick context without distracting from the video. Open settings for both duets and stitches invite other creators to interact with the content directly. The standout clip ran 60 seconds and pulled 2 million views, which is about 5.1 times the normal reach. It earned over 400 likes for every single comment, meaning it gained passive engagement rather than starting a debate. High average views of 390.2K indicate this account already maintains a large, steady audience. Success here depends on maintaining consistent presence rather than seeking a sudden breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with an average of 78 seconds. All 34 recent videos fall into this category.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their follower rank is in the top tier of the field despite a low posting frequency. They average just over one video per week, which falls below the median but remains consistent enough to maintain a high view count among their large following. This pace has remained steady for over seven months. While the cadence is established, the higher consistency coefficient indicates an erratic gap between posts rather than a clockwork schedule. New content typically lands on Friday and Saturday, with Sunday being the quietest day. Most uploads occur around 21:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time a tie-in for the weekend to align with these specific upload windows.

Audience & Reach

The audience size ranks 615 out of 1349 creators with a 1.4x multiple over the median follower count. This positioning means a campaign can reach an audience larger than typical accounts while staying below the top-of-field broadcast scale. The like response sits well above the median rate, providing a much higher engagement signal per view. This suggests that a sponsored message will land with more impact and weight compared to standard industry averages. Gaming hardware fits this audience because the high like response indicates an engaged base that responds well to content in a niche where community interaction is expected.