The Food Guy

The Food Guy

@tommywinkler

I just eat food🍽 📧 👇🏼👇🏼👇🏼

Tommywinkler.com Joined 2019-10-19

12.3M

Followers

712

Following

699.8M

Total Hearts

3.3K

Videos

210.8K

Avg Hearts/Video

lifetime average

5.19%

Engagement Rate

6.7y

Account Age

154.0K

Followers/Month

lifetime average

8.7M

Hearts/Month

lifetime average

41.5

Videos/Month

lifetime average

We also record @tommywinkler's follower count over time. See the @tommywinkler TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

The Food Guy (@tommywinkler) is a verified food & cooking TikTok account with 12.3M followers and 3,320 videos. That ranks 336 of the 1,349 accounts with a TKMetrics report by followers, 11.2x the median account. Since it was created 6.7 years ago it has averaged 154.0K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2019-10-19
Verification Yes
Profile language (app setting) EN
Follower Ratio 17K:1

Data Summary

Videos Analyzed 291 (8.8% of total)
Avg Plays per Video 3,339,737
Avg Likes per Video 159,353
Engagement Rate 5.19%

Metrics based on 291 most recent videos (8.8% of 3.3K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 288 of 291 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 288 videos we analysed got an average of 3.3M plays and 4.8% of viewers liked them, 1.1x the 4.5% median like rate of the creators we track. Saves (0.36% of views) and shares (0.38%) are about level; comments are 0.04%.

3.3M

Avg Plays/Video

159.4K

Avg Likes/Video

1.4K

Avg Comments/Video

12.6K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 291 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 288 that aren't pinned.

7.3M

Median plays, top 60 videos

370.0K

Median likes, top 60 videos

11.5M

75th percentile plays

135.8M

Top Video

14.07

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 288 videos of the sample that aren't pinned across 3.3K total videos.

11.1B

Est. Total Plays

699.8M

Total Likes (TikTok's count)

4.5M

Est. Total Comments

41.8M

Est. Total Shares

40.5M

Est. Total Saves

Engagement Ratios

@tommywinkler turns 4.8% of views into likes, 0.36% into saves and 0.38% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

4.77%

Likes / Views

0.04%

Comments / Views

0.38%

Shares / Views

0.36%

Saves / Views

Viral Hit Rate

11.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 66% of the creators we track. The 5x figure is the same measure at five times the norm.

11.8%

2x Avg (34 of 288)

1.7%

5x Avg (5 of 288)

Measured against the average of the 288 videos that aren't pinned.

Consistency Score

@tommywinkler's view count swings by a CV of 2.54, steadier than 38% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.54

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 3.3M views/video, leaving out 3 pinned videos, and about 41.5 videos a month (its lifetime average: videos posted over account age)

$30,404 – $76,009

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (201 of 291 analysed videos, with 55% of their views)

Sponsorship Value (Est. Per Post)

Based on 12.3M followers

$61,593 – $147,824

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 291 videos

34 of the 288 videos that aren't pinned (11.8%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 15 of 291 videos are under 15 seconds and 201 run a minute or longer.

Primary Content Categories

food

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

1m 8s

Average Duration

<15s
15
15-30s
46
30-60s
29
1-3min
199
3min+
2

The account favors videos between 60 and 180 seconds with 199 instances.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

46.7%
136 of 291

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s 15 3.15%
15-30s 46 3.69%
30-60s 29 4.26%
1-3min (best) 199 5.83%
3min+ 2 5.92%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 291 videos (8.8% sample)

The videos we analysed went up most often on Tuesday and most around 18:00 and 19:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 291 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 300 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 291 videos analysed above.

Tuesday
45
Monday
44
Wednesday
44
Friday
44
Sunday
41
Saturday
41
Thursday
41

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Monday and Tuesday with a peak at 18:00 UTC.

Top Videos

Top 60 by play count from 291 analyzed

223.5M

Combined Plays (Top 5, not pinned)

11.8M

Combined Likes (Top 5)

44.7M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @tommywinkler's profile page

Replying to @hidevalo_ Food tastes better when you’re married😋 @Jessica Winkler #justmarried #wedding #food #thefoodguy #weddingcake @From Someone | Wedding Content

Posted May 31, 2026

15.1M

Views

1.5M

Likes

6.9K

Comments

16.3K

Shares

34.4K

Saves

Wedding Tiramisu for me and you😘 @Jessica Winkler #wife #justmarried #tiramisu #weddingcake #Love 🎥: @From Someone | Wedding Content

Posted May 31, 2026

10.9M

Views

766.1K

Likes

2.4K

Comments

17.5K

Shares

15.0K

Saves

Nothing could beat this moment🥹 #wedding #wife #husband #justmarried #Love @From Someone | Wedding Content

Posted Jun 01, 2026

6.0M

Views

643.2K

Likes

2.6K

Comments

6.4K

Shares

16.9K

Saves

Sep 29, 2025

What would you rate this burger?🙂‍↔️ #67 #foodhack #burger #thefoodguy #chef

135.8M

Views

6.1M

Likes

50.4K

Comments

1.7M

Shares

400.2K

Saves

⏲ 22s ♪ Original sound doot doot 6 7 – *
Aug 21, 2025

Replying to @syrup563 It indeed came out in a hurry…😳 #indianfood #mukbang #thefoodguy #asmr #tommywinkler

34.9M

Views

1.8M

Likes

21.8K

Comments

78.0K

Shares

134.6K

Saves

⏲ 1m 3s ♪ original sound - tommywinkler – The Food Guy
Jul 29, 2025

Replying to @Outtakes let’s get cheesy baby #cheesepull #mukbang #chilis #thefoodguy #foodreview #foodiefam #tommywinkler

18.2M

Views

1.4M

Likes

6.5K

Comments

72.3K

Shares

102.2K

Saves

⏲ 1m 22s ♪ original sound - tommywinkler – The Food Guy
Aug 08, 2025

I’m just really hungry tbh😅 @jess #food #trend #thefoodguy #fastfood #mukbang #fun #filter #tommywinkler #jessicapappas

17.3M

Views

966.8K

Likes

3.6K

Comments

13.3K

Shares

36.8K

Saves

⏲ 1m 2s ♪ original sound - captain.clips.xd – Captain Clips XD
Aug 01, 2025

Replying to @therauptue Crunching and Munching my way through life😌 #mukbang #thefoodguy #foodiefam #foodchallenge #tommywinkler #foodreview #raisingcanes #asmr

17.3M

Views

1.5M

Likes

12.0K

Comments

61.3K

Shares

130.7K

Saves

⏲ 1m 30s ♪ original sound - tommywinkler – The Food Guy

52 more top videos for @tommywinkler

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 291 most recent videos (8.8% of 3320 total). Excludes stopwords, hashtags, and mentions.

replying (139) food (22) one (19) eat (16) day (16)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

96 unique sounds | from 291 sampled videos
original sound - tommywinkler - The Food Guy 117x
Lo-fi hip hop - NAO-K 28x
love nwantinti (ah ah ah) - CKay 11x
Rock and Roll Session - Canal Records JP 10x
Epic Music(863502) - Draganov89 9x
Hip-hop instrumental.(1288673) - Eto 6x
Lil Boo Thang - Paul Russell 5x
Afrobeat - FASSounds 4x
What You Won't Do for Love - Bobby Caldwell 3x
Walking Around - Instrumental Version - Eldar Kedem 3x

What the numbers say

Strengths

  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)

Questions about @tommywinkler

How many followers does @tommywinkler have on TikTok?

@tommywinkler has 12.3M followers on TikTok.

What is @tommywinkler's TikTok engagement rate?

@tommywinkler has an engagement rate of 5.19% based on their recent videos.

How much does @tommywinkler earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @tommywinkler's estimated Creator Rewards earnings are $30,404 - $76,009 per month (only videos over 1 minute earn), with estimated sponsorship value of $61,593 - $147,824 per post.

How many TikTok videos has @tommywinkler posted?

@tommywinkler has posted 3.3K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @tommywinkler's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 291 analyzed videos (8.8% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @tommywinkler TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/tommywinkler-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.