The Food Guy

This creator sits as a giant in our database with a rank of 336 out of 1349 and a follower count of 12.3M which is 11.2 times the median size of 1.1M. The account has grown at a fast pace since its inception 6.7 years ago by adding roughly 154.0K followers every month. A large catalog of 11.3B total plays and 556.7M total likes establishes an enormous historical footprint for the brand to tap into. The 41.8M shares indicate a high level of word of mouth distribution while 40.8M saves suggest that the content provides consistent utility or rewatch value for the audience. With an average of 3.4M views per video, the reach is in line with what an account of this size would predict. The like rate of 4.91% falls just slightly below the 4.93% median but remains stable for a high volume profile. The following report breaks down specific engagement trends and audience demographics across these primary metrics.

The audience approves of content at a rate nearly equal to the platform median. This creates a baseline level of passive approval from viewers. Shares represent the most frequent action with a 0.369% rate, followed closely by saves at 0.36%. These actions indicate high advocacy and intent to return for reference. Comments occur at a much lower rate of 0.041%, while downloads sit at 0.02%. The counts of 1.4K comments, 12.6K shares, 12.3K saves, and 669 downloads confirm that word-of-mouth and personal archiving are the primary ways this audience interacts with content. These two behaviors run hot compared to community discussion or direct device saving. A brand should prioritize high utility or shareable hooks over interactive prompts. Reach is inconsistent across the 291 videos. Only 11% of content hit a 2x average, and only 5 videos reached the 5x mark. The high consistency coefficient of 2.54 indicates erratic reach rather than steady growth. This suggests that while specific videos may peak, the daily reach fluctuates well. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A profile with 12.3M followers commands a high-end brand deal range of $40,000 to $60,000 per post. Thiser income dwarfs Creator Fund payouts because those payments scale with views and pay only pennies per thousand impressions. Brands pay for the large reach and established authority that a large following provides over mere view counts. The rank of 336 out of 1349 places this creator in a tier where they can command a premium. They occupy a high enough position to decline lower-quality briefs while maintaining a stable presence. The 4.91 percent like rate confirms steady engagement with the audience. A cost-per-view check shows that an average view costs between $0.012 and $0.018 in marketing spend. This figure helps buyers determine if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips form the backbone of this account. Most videos land in the 60 to 180 second range, while content under 15 seconds gets less than half the engagement rate of three minute pieces. Focus on longerer durations to capture more interest since the engagement gap between these two extremes is over 2%. Use the longer format as your standard to maximize interaction per view. Nearly half of the posts use original audio instead of trending sounds. This choice sacrifices some potential reach from others' tracks to build a unique brand identity. Captions average about 108 characters, providing enough context for every clip without becoming too wordy. Disabling both duet and stitch features keeps the focus entirely on the creator rather than inviting outside remixes. The top video lasted 22 seconds and reached 135.8 million views, which is nearly 40 times the normal reach of this account. It gathered over six million likes against just 50k comments to show a heavy tilt toward quick taps over active debate. This peak performance proves that a concise clip can still capture large scale without needing deep discussion in the replies. Average views sit at 3.4 million, making this an established high-volume account rather than a small growth project. Advice on specific tactics matters less for such a large base where every post reaches millions of people. The primary goal here is maintaining consistency across a very high floor of engagement.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 199 instances. These are not the best performing as videos over 3 minutes have a higher engagement rate of 5.92%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because their high volume of posts and frequent updates create a steady stream that marketers can easily plan around. They post more than triple the median frequency, maintaining this pace for nearly a year. While the inconsistent gaps between uploads indicate an unpredictable internal rhythm, the sheer volume ensures a constant flow of content for your brand to latch onto. New videos typically land on Monday and Tuesday, with most activity peaking at 18:00 UTC. Sunday is the quietest day for new posts. You can expect a reliable drumbeat of content rather than sporadic drops. Use the Monday and Tuesday windows to time specific campaign tie-ins when fresh content is most likely to appear.

Audience & Reach

The account holds a rank of 336 with an 11.2x multiple above the median creator. This positioning indicates a broadcast-scale reach that provides high volume for a single campaign. Geography data shows the audience sits in one primary market with a 98% share from the United States. While this ensures strong penetration in the US, brands cannot expect to reach viewers in Mexico or Belgium based on this specific profile. The like response sits just below the median of 4.93%. This slight variance suggests the content reaches many people but receives slightly less engagement per view than the average creator. A brand message will land with steady consistency even if it does not trigger high interaction spikes. The lifetime footprint includes 11.3 billion total plays across the history of the channel. Because this volume is so high, a new sponsored post sits alongside content that has already been viewed billions of times rather than appearing as a fresh start for the audience. The audience fits the food and beverage category. This alignment works because the size and stable like rate support steady visibility for culinary products.