JOSTASY

This creator sits as a giant in the ecosystem at rank 333 out of 1349 tracked accounts because the 12.4M followers exceed the median by over ten times. The account shows steady growth for its age, gaining 96.1K new followers every month since it started 10.8 years ago. A large catalogue exists here with 3.3B total plays and 94.9M total likes accumulated over a decade of content. The 3.3M shares indicate a high level of word of mouth distribution while the 5.2M saves suggest that viewers find enough recurring value to bookmark the content for later use. While the average views of 1.2M are in line with what a creator of this follower size would be expected to generate, the 2.89% like rate falls below the 4.93% median. This gap between view counts and likes suggests that while reach is consistent, the immediate engagement rate per view is lower than average for similar accounts. The rest of the report breaks down the specific content pillars driving these numbers.

The audience approves less than the platform average at a 2.89% like rate. This puts the creator in rank 945 of 1349. Saves represent the most frequent action with a 0.158% rate. Shares follow at 0.099% while comments sit at 0.026%. Downloads are the rarest behavior at 0.006%. These actions total 1.8K saves, 1.1K shares, 304 comments, and 67 downloads per video. The high save-to-comment ratio shows a preference for archiving content over starting conversations. Brands should treat this as an audience that finds value in keeping information but does not engage in public dialogue. Reach is inconsistent across the 292 videos. Only 14 videos hit the 5x growth mark while 27 reached the 2x threshold. A consistency score of 3.21 confirms erratic reach patterns. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 12.4M followers, they likely command a brand fee between $30,000 and $60,000 per post. This income comes from direct partnerships because Creator Fund payouts scale with views and pay only pennies per thousand. High follower counts allow creators to capture much larger contracts than view counts alone can generate through platform funds. The rank of 333 out of 1349 puts this creator in a position of power. They sit well above the median and can command a premium for their influence. A high ranking allows them to decline low-paying offers while smaller creators must accept whatever is offered as a ceiling. The lower like rate suggests they may lean toward broad reach rather than hyper-engaged niche content. A cost per view check helps determine if a quote pays for the name or the reach. Based on the $30,000 to $60,000 range and 1.2M average views, the cost per view sits between $0.025 and $0.05. This narrow window confirms that most of the fee covers their established brand rather than just the raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with nearly 75% of posts landing under 15 seconds. This shorter format loses out to longer content in terms of engagement rates, where videos between one and three minutes earn over double the interaction rate of those lasting 15 to 30 seconds. Create longer content if you want active participation, but stick to the sub-15 second clips to maintain the high volume of views seen here. Original audio appears on more than 60% of posts. This choice favors a consistent brand identity over the easy reach provided by trending sounds. Short captions around 47 characters keep the focus on the visual while providing just enough context. Turning off duet and stitch options keeps the experience private and directs all attention to the original creator. The standout video clocked in at 13 seconds and reached 52.4 million views, which is about 45 times the normal reach for this account. It gathered 3.4 million likes against 41.3k comments, a ratio of 83 likes per comment. This high gap shows the clip performed best as a passive watch rather than a conversation starter. Average views sit at 1.2 million, confirming this is a large established presence. Advice on specific metrics serves to refine existing tactics rather than build a base from zero. The scale of this account means every post already reaches a vast audience regardless of the specific creative choices made.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 220 out of 292 total posts. These short videos perform worse than the 1 to 3 minute videos which have a higher engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. The account maintains a rapid output of nearly nine videos per week compared to the average of less than two. This pace has remained established for over seven months, establishing a durable habit for your planning. While the high consistency score indicates some variance in the timing between uploads, the sheer volume provides a reliable stream of content. New posts most frequently land on Friday and Sunday, while Monday remains the quiet day for new uploads. Most content appears around 18:00 UTC. You can expect a dependable drumbeat of content for a campaign rather than sporadic drops. Coordinate your tie-ins for Fridays or Sundays to align with their primary posting windows.

Audience & Reach

The account holds a top-of-field rank with a multiple of 11.3 over the median creator. This position indicates that a single campaign can reach an audience at broadcast-scale rather than just niche levels. While the content reaches many people, the like response sits well below the median. A lower engagement rate means a brand message may have a harder time grabbing attention compared to the average creator in this space. The data shows 100% of posts originate from the United States. Brands can expect to reach the American market effectively but should not expect any penetration into other regions with this specific profile. The total play count across the back catalogue reaches 3.3 billion. A brand tag placed here sits next to content that has already accumulated a high volume of views over time instead of appearing on a fresh start. This audience fits the entertainment category because the broadcast-scale reach combined with the lower like response suggests a high-volume consumption model where volume outweighs intimate engagement.