12.4M
Followers
52
Following
917.4M
Total Hearts
1.6K
Videos
586.5K
Avg Hearts/Video
lifetime average
10.9%
Engagement Rate
4.7y
Account Age
220.9K
Followers/Month
lifetime average
16.4M
Hearts/Month
lifetime average
27.9
Videos/Month
lifetime average
We also record @kayandtayofficial's follower count over time. See the @kayandtayofficial TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
✨Kay and Tay✨ (@kayandtayofficial) is a family & kids TikTok account with 12.4M followers and 1,564 videos. That ranks 335 of the 1,349 accounts with a TKMetrics report by followers, 11.2x the median account. Since it was created 4.7 years ago it has averaged 220.9K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2021-10-18 |
| Verification | No |
| Profile language (app setting) | EN |
| Follower Ratio | 238K:1 |
Data Summary
| Videos Analyzed | 276 (17.6% of total) |
| Avg Plays per Video | 3,855,170 |
| Avg Likes per Video | 412,092 |
| Engagement Rate | 10.9% |
Metrics based on 276 most recent videos (17.6% of 1.6K total).
Engagement Analysis
Based on 276 videos (17.6% sample)
Across the 276 videos we analysed (Oct 21, 2025 to Jun 19, 2026), the average video got 3.9M plays and 10.7% of viewers liked it, 2.4x the 4.5% median like rate of the creators we track. Saves (0.37% of views) outnumber shares (0.18%); comments are 0.03%.
3.9M
Avg Plays/Video
412.1K
Avg Likes/Video
970
Avg Comments/Video
7.0K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 276 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 276.
7.5M
Median plays, top 60 videos
844.5K
Median likes, top 60 videos
13.6M
75th percentile plays
65.4M
Top Video
33.96
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 276-video sample across 1.6K total videos.
6.0B
Est. Total Plays
917.4M
Total Likes (TikTok's count)
1.5M
Est. Total Comments
10.9M
Est. Total Shares
22.0M
Est. Total Saves
Engagement Ratios
@kayandtayofficial turns 10.7% of views into likes, 0.37% into saves and 0.18% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
10.69%
Likes / Views
0.03%
Comments / Views
0.18%
Shares / Views
0.37%
Saves / Views
Viral Hit Rate
10.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 49% of the creators we track. The 5x figure is the same measure at five times the norm.
10.5%
2x Avg (29 of 276)
2.9%
5x Avg (8 of 276)
Consistency Score
@kayandtayofficial's view count swings by a CV of 1.71, steadier than 64% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 1.71
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 3.9M views/video, and about 38.3 videos a month (its posting rate in this sample)
$45,409 – $113,522
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (228 of 276 analysed videos, with 77% of their views)
Sponsorship Value (Est. Per Post)
Based on 12.4M followers
$61,842 – $148,420
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 276 videos
29 of the 276 videos (10.5%) passed twice the average plays and 8 passed five times it. Plays are uneven from one video to the next (consistency grade D). 21 of 276 videos are under 15 seconds and 228 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 3s
Average Duration
The account favors videos between 60 and 180 seconds with 228 entries.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 21 | 7.83% |
| 15-30s | 8 | 11.39% |
| 30-60s (best) | 19 | 11.77% |
| 1-3min | 228 | 11.02% |
Posting Patterns & Optimal Timing
Based on 276 videos (17.6% sample)
The account posts 8.8 videos a week, most often on Friday and most around 0:00 and 23:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 8.8 |
| Avg Gap Between Posts | 19.3h |
| Data Range | Oct 21, 2025 to Jun 19, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 276 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
This account posts around 8.8 times per week with the busiest activity at 23:00 UTC. The most frequent posting days are Friday and Tuesday, while Saturday is the quietest day.
Top Videos
Top 60 by play count from 276 analyzed
206.4M
Combined Plays (Top 5)
20.5M
Combined Likes (Top 5)
41.3M
Avg Plays per Top Video
Sutton’s cheesy grin! 😂 Our sweet girl could never be the stinky one! 🥹 #kayandtayofficial #couples #relationships
65.4M
Views
5.3M
Likes
11.2K
Comments
345.4K
Shares
172.9K
Saves
Sutton’s face when Kay put her in the pool! 😂 backstory ::: Kay was sitting outside with Sutton while I was getting her bassinet out together for us to go to sleep, and when I came out Kay had a new skill to show me. Apparently Sutton had gained the ability to put her hands above her head and touch…
46.7M
Views
4.4M
Likes
9.2K
Comments
146.2K
Shares
136.8K
Saves
We will update when we know more 🥺 backstory ::: We were having a normal morning, playing with the babies, cleaning, etc, and Kay started feeling dizzy. She sat down and it got worse. Soon she had a 105° temperature and felt so unwell. Soon we decided to go to the emergency room. I called family to…
44.9M
Views
4.2M
Likes
14.3K
Comments
26.1K
Shares
179.7K
Saves
It was almost her bedtime too! 😳😅 backstory ::: We went to LA on a 1 day work trip and were headed home, but in order to have a peaceful flight, we needed to keep Sutton up until we boarded so she would sleep the whole flight. So we tried to hold her and walk around, but Kay’s arms started getting t…
26.2M
Views
3.5M
Likes
3.2K
Comments
36.3K
Shares
89.3K
Saves
The reveal at the end! 🤩 her room surprised turned out so good! 🥹 backstory ::: Kins just turned 14! 😳 And kay wanted to give her a day of surprises! So to start; she had her room filled with balloons! They came and set up while kay was at an appointment, so when she got home I filmed her reaction t…
23.2M
Views
3.1M
Likes
5.2K
Comments
14.8K
Shares
110.8K
Saves
55 more top videos for @kayandtayofficial
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 276 most recent videos (17.6% of 1564 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 10.7%, 2.4x the 4.5% median like rate of the creators we track
- + Fans save videos (0.37% of views) 2.0x as often as they share them
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @kayandtayofficial
How many followers does @kayandtayofficial have on TikTok?
@kayandtayofficial has 12.4M followers on TikTok.
What is @kayandtayofficial's TikTok engagement rate?
@kayandtayofficial has an engagement rate of 10.90% based on their recent videos.
How much does @kayandtayofficial earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @kayandtayofficial's estimated Creator Rewards earnings are $45,409 - $113,522 per month (only videos over 1 minute earn), with estimated sponsorship value of $61,842 - $148,420 per post.
How many TikTok videos has @kayandtayofficial posted?
@kayandtayofficial has posted 1.6K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @kayandtayofficial's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 276 analyzed videos (17.6% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @kayandtayofficial TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/kayandtayofficial-tiktok-profile-stats/