Nara Smith

This creator ranks 331 out of 1349 tracked accounts and holds 12.4M followers, which is 11.3 times the median follower count of 1.1M. This position defines the account as a giant in the current landscape. The growth trajectory shows an acquisition of 196.6K new followers each month over a lifespan of 5.3 years. Such a high monthly gain indicates fast and consistent expansion for an established profile. The total catalogue has accumulated 8.4B plays and 781.5M likes to establish a large historical footprint. The 19.2M shares indicate a high level of word of mouth movement across the platform. Furthermore, the 27.1M saves suggest that the content provides lasting value for viewers who want to revisit specific moments or details. The reach verdict confirms high engagement because the 9.28% like rate is nearly double the 4.93% median. Average views of 10.7M per video are well in line with what an account of this size should produce. The following report breaks down these metrics into deeper category segments.

This audience approves of content at nearly double the platform median. This high approval rate places the creator in the top 24 percent of all accounts. The engagement mix reveals deep intent to revisit and store information. Saves are the most frequent action at 0.322% while shares follow at 0.228%. These figures represent 34.4K saves and 24.3K shares across the catalog. Commenting occurs less frequently at 0.047% for a total of 5.0K interactions. Downloads are rare at 0.001% with 123 instances. The audience prioritizes personal reference over public conversation. Brands should expect high retention and utility rather than active community discussion. Reach is inconsistent across the 280 videos. Only 10.4% of content reached the 2x average mark, while only two videos hit the 5x threshold. A coefficient of variation of 0.89 indicates erratic reach patterns. This suggests that while specific pieces may perform well, they do not provide a steady baseline for guaranteed views. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of her large follower base. Brand partnerships likely command a fee between $100,000 and $250,000 per campaign based on 12.4M followers. This high ceiling exists because sponsorship pay scales with total reach while Creator Fund payouts rely on views at rates of only pennies per thousand. Her rank of 331 out of 1349 means she sits in a position where she can command a premium from brands. She is not a budget option but rather a top tier name who can turn down lower offers to protect her brand. The high like rate suggests she has deep engagement with her audience, pushing her toward the higher end of the expected payout range. A cost per view calculation helps determine if a quote pays for reach or for her specific identity. Dividing the $250,000 upper limit by 10.7M average views results in about $0.02 per view. This figure allows buyers to see if they are paying for raw eyes or for her influence as an authority. These are modelled estimates from public metrics, not disclosed earnings.

Longer content defines this feed with most posts landing between 60 and 180 seconds. Target the 15 to 30 second range for higher engagement, as those clips perform roughly 1.5 times better than the 30 to 60 second tier. Focus on these shorter windows to maximize interaction rates while maintaining a consistent presence. Original audio appears in about one third of the posts. This choice sacrifices some potential reach from trending sounds to build a distinct brand identity. Captions stay concise at an average of 86 characters, keeping the focus on the visual. Turning off both duet and stitch features keeps the content exclusive to this account rather than inviting outside remixes. The top video lasted 63 seconds and earned 71.2 million views, which is roughly 6.7 times higher than the usual reach for this creator. It pulled in over 5 million likes against just 36.9k comments. This lopsided ratio of 139 likes per comment shows that people preferred quick taps over starting a conversation. Average views exceed 10 million, meaning this account operates at a large scale. Strategy here should prioritize maintaining the established audience rather than searching for new growth. The high baseline means even standard posts reach millions of people regardless of specific creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they make up the vast majority of the content. The 15 to 30 second length performs better than the 30 to 60 second range in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because she posts at double the median rate with a high frequency rank and a proven history of output. Her posting habits have remained stable for nearly two years, making her a reliable partner for long-term planning. While the higher consistency coefficient suggests some variance in timing, the volume of content remains high enough to provide a steady stream of impressions. She reaches a large audience as evidenced by her top-tier follower rank and high average view counts. New content typically lands on Wednesday and Friday with a peak upload time at 00:00 UTC. Monday serves as the quiet day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops, allowing for precise tie-in timing during her mid-week posting windows.

Audience & Reach

The account holds a top-of-field rank with an eleven-point-three multiplier over the median creator. This status indicates that a single campaign can reach a broadcast-scale audience rather than just a niche segment. Most of the engagement occurs in the United States, which accounts for ninety-five percent of the share. Brands can expect high penetration in the American market but should not rely on this profile to reach viewers in Greece or Great Britain. The like response sits nearly double the median rate. This suggests that brand messages will earn a stronger interaction rate per viewer than the average creator. A total of eight billion plays exist across the archive. Because a brand tag appears alongside content already viewed billions of times, the placement joins an established history rather than starting fresh with a new audience. The high engagement and broadcast-scale reach make this account fit for Beauty.