Emily Mariko

This creator ranks 339 out of 1349 tracked accounts and holds 12.2M followers, making it a giant that maintains over 11 times the median follower count. The account gains 129.4K new followers every month, which marks fast growth for an account that has been active for 7.9 years. While average views of 3.7M per video are in line with what a creator of this size would predict, the 6.95% like rate exceeds the 4.93% median. The rest of the report details specific engagement trends and content performance.

The audience approves of content at a rate well above the median. This high approval indicates a strong connection between the creator and her followers. Saves are the most frequent action taken by viewers, followed by shares, comments, and downloads. The data shows 0.121% saves, 0.075% shares, 0.018% comments, and 0% downloads. These figures translate to 4.4K saves, 2.8K shares, and 661 comments per video. High save and share rates mean viewers treat this content as a reference point they want to keep or spread. Low comment counts suggest a passive consumption style rather than an active community dialogue. Brands should target this audience for high retention and awareness rather than conversation. Reach is inconsistent across the content library. Five videos hit the 2x average mark, but none reached the 5x threshold. A consistency score of 0.86 indicates erratic reach patterns. This profile represents a highly active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large reach. A follower count of 12.2M suggests a sponsorship value between $50,000 and $100,000 per campaign. Creator Fund payouts are much smaller since they pay only pennies per thousand views regardless of total audience size. Sponsorships scale with the established fan base while platform funds depend strictly on view counts. A rank of 339 out of 1349 places this creator in a high tier where brand authority commands a premium. They can demand top end rates because they are far above the median follower count. The high like rate suggests strong engagement to justify a higher position within their price bracket. A cost per view calculation of $0.013 to $0.026 helps buyers determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 60 to 180 second range where the vast majority of clips reside. Target this longer format to mirror the established pace of the account. Most content uses original audio, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Captions stay extremely brief at an average of 7 characters to keep the focus on the visual. Both duet and stitch options are open for every video, inviting other creators to remix the content. The standout clip lasted 65 seconds and pulled 11.6 million views, roughly 3.2 times the normal reach. It earned 368.2K likes against only 1.9K comments, showing a heavy tilt toward passive watching over active debate. Average views of 3.7 million mean this account operates with a large existing audience rather than seeking small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 24 out of 33 videos in this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because her posting volume is well above the median and she maintains a high follower rank. She posts more than twice as often as the average creator on this platform. While her consistency grade is solid, the higher coefficient of variation indicates that she occasionally posts in bursts rather than at perfectly regular intervals. This pace has been established over the last two months. New content frequently lands on Wednesday and Thursday, with a peak upload time around 06:00 UTC. Monday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of content to support a campaign. You can time specific tie-ins around her active mid-week windows.

Audience & Reach

This account ranks in the top of the field with a follower count over eleven times the median creator. A brand can expect substantial reach across a single campaign because of this high placement. Location data is not available for this profile. The like rate sits well above the median, indicating that the audience engages more frequently than typical viewers. This means a sponsored post will likely achieve higher engagement depth compared to standard benchmarks. The account fits the beauty category because of the high engagement rates and established reach.