12.2M
Followers
185
Following
840.4M
Total Hearts
1.9K
Videos
444.2K
Avg Hearts/Video
lifetime average
7.04%
Engagement Rate
7.9y
Account Age
129.4K
Followers/Month
lifetime average
8.9M
Hearts/Month
lifetime average
20.1
Videos/Month
lifetime average
We also record @emilymariko's follower count over time. See the @emilymariko TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Emily Mariko (@emilymariko) is a verified lifestyle TikTok account with 12.2M followers and 1,892 videos. That ranks 339 of the 1,349 accounts with a TKMetrics report by followers, 11.1x the median account. Since it was created 7.9 years ago it has averaged 129.4K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-04-16 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 66K:1 |
Data Summary
| Videos Analyzed | 33 |
| Avg Plays per Video | 3,655,194 |
| Avg Likes per Video | 253,858 |
| Engagement Rate | 7.04% |
Engagement Analysis
Based on 33 videos
Across the 33 videos we analysed (Dec 18, 2025 to Feb 14, 2026), the average video got 3.7M plays and 7.0% of viewers liked it, 1.6x the 4.5% median like rate of the creators we track. Saves (0.12% of views) outnumber shares (0.07%); comments are 0.02%.
3.7M
Avg Plays/Video
253.9K
Avg Likes/Video
661
Avg Comments/Video
2.8K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 33 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 33.
7.5M
Median plays, top 10 videos
551.0K
Median likes, top 10 videos
9.8M
75th percentile plays
11.6M
Top Video
21.09
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
120,621,400
Total Plays
8,377,300
Total Likes
21,811
Total Comments
90,983
Total Shares
146,123
Total Saves
Engagement Ratios
@emilymariko turns 7.0% of views into likes, 0.12% into saves and 0.07% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
6.95%
Likes / Views
0.02%
Comments / Views
0.07%
Shares / Views
0.12%
Saves / Views
Viral Hit Rate
15.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 88% of the creators we track. The 5x figure is the same measure at five times the norm.
15.2%
2x Avg (5 of 33)
0.0%
5x Avg (0 of 33)
Consistency Score
@emilymariko's view count swings by a CV of 0.86, steadier than 94% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
B
CV: 0.86
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 3.7M views/video, and about 17.8 videos a month (its posting rate in this sample)
$21,525 – $53,812
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (24 of 33 analysed videos, with 83% of their views)
Sponsorship Value (Est. Per Post)
Based on 12.2M followers
$61,000 – $146,400
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 33 videos
5 of the 33 videos (15.2%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 2 of 33 videos are under 15 seconds and 24 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 4s
Average Duration
The account favors videos between 60 and 180 seconds with 24 out of 33 videos in this range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 33 videos
The account posts 4.1 videos a week, with no day standing out and most around 2:00 and 6:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 4.1 |
| Avg Gap Between Posts | 43.5h |
| Data Range | Dec 18, 2025 to Feb 14, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts 4.1 times a week with the most activity on Wednesday and Thursday.
Top Videos
Top 10 by play count
49.0M
Combined Plays (Top 5)
2.7M
Combined Likes (Top 5)
9.8M
Avg Plays per Top Video
Leaving this to simmer all day 🌧️
11.6M
Views
368.2K
Likes
1.9K
Comments
3.0K
Shares
10.4K
Saves
(No caption)
10.7M
Views
603.2K
Likes
1.1K
Comments
6.7K
Shares
10.8K
Saves
What do you think? 💗💙
9.8M
Views
774.2K
Likes
2.1K
Comments
4.3K
Shares
9.3K
Saves
(No caption)
8.9M
Views
524.1K
Likes
1.4K
Comments
8.0K
Shares
8.2K
Saves
(No caption)
8.0M
Views
406.5K
Likes
1.0K
Comments
6.6K
Shares
9.7K
Saves
5 more top videos for @emilymariko
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 7.0%, 1.6x the 4.5% median like rate of the creators we track
- + Steady plays from video to video (grade B)
- + Fans save videos (0.12% of views) 1.6x as often as they share them
- + Verified account
Questions about @emilymariko
How many followers does @emilymariko have on TikTok?
@emilymariko has 12.2M followers on TikTok.
What is @emilymariko's TikTok engagement rate?
@emilymariko has an engagement rate of 7.04% based on their recent videos.
How much does @emilymariko earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @emilymariko's estimated Creator Rewards earnings are $21,525 - $53,812 per month (only videos over 1 minute earn), with estimated sponsorship value of $61,000 - $146,400 per post.
How many TikTok videos has @emilymariko posted?
@emilymariko has posted 1.9K videos on TikTok.
Similar TikTok creators
Compare @emilymariko with similar creators: other Mega-tier accounts first, then the nearest in size.
@pandaboi.com
12.2M followers · Mega
@netflixfr
12.3M followers · Mega
@emmycombss
12.3M followers · Mega
@cardncyn
12.1M followers · Mega
@davidbeck
12.1M followers · Mega
@realjayllnn
12.1M followers · Mega
@tommywinkler
12.3M followers · Mega
@kayandtayofficial
12.4M followers · Mega
@thequinettos
12.0M followers · Mega
@thecommittee2
12.4M followers · Mega
@jostasy
12.4M followers · Mega
@gmanetwork
12.0M followers · Mega
More Mega-tier creators → More Lifestyle creators → Browse all TikTok creator profiles →
Want TikTok Data for Your Research?
Search hashtags, look up profiles, and export TikTok data to CSV for analysis.
Start SearchingAbout This Analysis: This analysis is based on a snapshot of @emilymariko's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 21, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @emilymariko TikTok stats and analytics, data as of 21 February 2026. https://tkmetrics.com/blog/emilymariko-tiktok-profile-stats/