Thatty Ferreira

This creator ranks 332 out of 1349 tracked accounts and holds 12.4M followers, which is 11.3 times the median follower count of 1.1M. This position establishes the account as a giant in the current landscape. The growth trajectory shows an acquisition of 98.2K new followers every month over a lifespan of 10.5 years. Such steady accumulation over a decade indicates a stable and enduring presence rather than a fleeting spike. The catalogue has amassed 1.2B total plays and 25.6M total likes to build a large historical footprint. The 607.5K shares indicate that the content circulates well through word of mouth among its audience. With 3.3M total saves, the archive contains high rewatch value and stays in the long term memory of followers. The average view count of 553.0K per video is in line with what an account of this size would predict. However, the 2.09% like rate falls below the 4.93% median, suggesting a passive consumption style despite the high volume of views. The following report breaks down the specific engagement metrics and audience demographics.

This audience approves less than the platform average at a 2.09% like rate compared to the 4.93% median. This performance ranks them 1115 out of 1349 creators. The data reveals a clear preference for personal archiving over public interaction. Saves are the most common action at 0.267%, followed by shares at 0.05%. Downloads sit at 0.022% and comments represent only 0.017% of views. These figures translate to 1,500 saves, 275 shares, 124 downloads, and 96 comments per video. The audience over-indexes on saving content for future reference but under-indexes on public discussion or active community participation. Brands should treat this channel as a source for high-intent utility rather than conversation starters. Reach is inconsistent with a coefficient of variation of 2.39. Only 10.8% of the 185 videos hit the 2x average mark, while only 10 videos reached the 5x threshold. This indicates sporadic peaks rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large audience size. A follower base of 12.4M suggests a potential sponsorship range between $40,000 and $80,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total reach. Sponsorship income scales with the loyal following while platform funds depend on volatile view counts. The rank of 332 out of 1349 places this creator in a position to command a premium. They occupy a high enough tier that brands pay for the established name rather than just raw impressions. A lower ranking would imply a value buy where the market rate acts as a ceiling. Because their engagement is below the median, they sit toward the lower end of the expected sponsorship range. A cost per view check helps determine if a quote pays for reach or brand equity. The $40,000 floor divided by 553,000 average views results in a rate of $0.07 per view. Buyers can use this to see if an inflated quote is paying for the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 30 and 60 seconds represent the core of this feed. This specific bucket earns a 2.07% engagement rate compared to just 1.13% for clips under 15 seconds. Choosing the longer format over the shorter one can nearly double the interaction per view. Build your content toward that 30-60 second window to maximize how much the audience interacts with each post. Original audio covers more than three quarters of the content. This choice prioritizes a consistent brand identity over the easy reach of trending sounds. Short captions averaging 48 characters keep the focus on the visuals without using excessive copy. Closing off both duet and stitch options ensures the viewer stays focused on this creator alone rather than jumping to others. The standout post lasted 22 seconds and pulled 9.9 million views, which is about 17.9 times the typical reach of a standard video. It earned 142.2K likes against only 1.1K comments. This lopsided ratio means the clip succeeded through passive watching rather than sparking active debate. Average views per post sit at 553k, marking this as an established account with a large base. Success here depends on maintaining a high floor of engagement across many viewers. Every video already reaches a large audience regardless of minor tweaks to the caption or sound choice.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 15 to 30s videos with 105 total posts. The 30 to 60s length performs better than shorter content at 2.07% engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post more than double the field median with a high frequency rank. They have maintained this pace for over a year to establish a durable habit. While the consistency grade is low due to irregular gaps between posts, the volume remains high enough to provide a steady stream of content. The account ranks in the top tier of followers and views despite the erratic intervals. New content typically lands on Tuesday and Friday. The busiest hour for uploads occurs at 00:00 UTC. Sunday serves as the quiet day for new posts. Marketers can expect a dependable drumbeat of content to support a campaign. You should time your tie-ins around the Tuesday and Friday windows when fresh videos most frequently appear.

Audience & Reach

The creator holds a top-of-field rank with an eleven point three multiple over the median follower count. This position provides broadcast-scale reach for any single campaign. Brazil accounts for 100% of the sampled video shares. A brand can reach this specific market effectively but must seek other creators to reach audiences in the United States or Mexico. The like response sits below the median by more than half. This indicates a wider reach where the engagement per viewer is less concentrated. Total plays across the history of the channel reach 1.2 billion. Placing a brand tag alongside this volume of content means the mark appears next to material that has already been viewed billions of times rather than at a fresh start. The audience fits the entertainment category because the high follower rank provides scale while the lower like rate suggests a broad reach over a niche one.