TikTok

This account ranks 4th out of 1349 creators and holds 94.5M followers, making it a giant that sits at 85.9 times the median size of 1.1M. The growth trajectory is fast as it gains 696.6K new followers every month despite the account being over 11 years old. The catalogue has built up a large footprint with 852.3M total plays and 23.7M total likes across its lifespan. High share numbers of 1.2M indicate that the content spreads through word of mouth, while 2.1M total saves suggest the content has high rewatch value for the audience. Average views reach 585.8K per video, which is in line with what an account of this size should expect. However, the like rate of 2.78% falls below the median of 4.93%, suggesting a gap between total view volume and active engagement. The rest of this report breaks down the specific performance metrics across different content categories to help you identify the highest performing segments for your campaign.

This audience approves of content less than the platform average. The low like rate places the creator in the bottom third of performers for basic engagement. The behavior data reveals a specific hierarchy of intent. Comments at 0.334% represent the most frequent action, followed by saves at 0.244%, shares at 0.144%, and downloads at 0.013%. These figures correspond to 2.0K comments, 1.4K saves, 846 shares, and 77 downloads per video. High comment and save rates compared to shares suggest a community that values internal discussion and personal archiving over outward advocacy. Brands should focus on creating referenceable content rather than expecting high organic reach from shares. Reach is inconsistent across the 123 videos. Only 9 videos hit the 2x average mark, while 2 reached the 5x threshold. A coefficient of variation of 1.84 indicates erratic performance peaks rather than steady growth. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to the large follower base. A creator with 94.5M followers can command a high-end brand fee because of their reach. Creator Fund payouts remain negligible by comparison as they pay pennies per thousand views rather than scaling with total audience size. The rank of 4 out of 1349 means this creator commands a large premium for any partnership. They occupy a tier where the talent can decline low offers and dictate terms to brands. A buyer should view the high end of the sponsorship range as a starting point for negotiation rather than a cap. The lower like rate suggests they sit toward the middle of their potential pricing bracket. A cost per view check helps identify if a brand is paying for reach or for the name. Dividing the estimated sponsorship band by 585.8K average views reveals the true value of each impression. This calculation ensures buyers do not overpay for the creator's status when the organic reach is stable. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with 64 videos lasting between 60 and 180 seconds. These mid-length posts perform better than the very long content, which sees engagement drop by nearly half compared to the 1 to 3 minute bracket. Focus on the 60 to 180 second window to capture the highest possible interaction rate. The account favors original audio for over 93% of its uploads. This choice sacrifices the boost from trending tracks to build a distinct brand identity through unique sounds. Captions average 99 characters, providing enough space to frame the content without becoming wordy. Turning off both duet and stitch features keeps the focus on the primary footage rather than inviting outside remixes. The top video lasted 138 seconds and reached 17 times the normal audience. It pulled in 110.8K likes against only 1.5K comments, showing a high preference for passive viewing over active debate. This ratio of 72 likes per comment suggests people watched and liked quickly without stopping to type. Average views stay around 585.8K despite the large follower count. This indicates a stable, established reach that functions as a steady baseline rather than a volatile growth phase. The account maintains a high floor for every post regardless of specific creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up over half of the content. These longer videos perform better than those over 3 minutes which have lower engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post well above the median frequency with a high volume of content compared to other creators. This steady output has been established over the past year, providing a reliable foundation for planning. While their consistent frequency rank is high, the variance in gaps between posts indicates an erratic rhythm rather than a clockwork schedule. The account maintains a large follower base and high average views, ensuring that new content reaches a large audience regardless of the specific timing. New videos land most often on Wednesday and Friday, with 19:00 UTC being the busiest hour for uploads. Sunday remains the quietest day for new posts. Marketers can expect a frequent drumbeat of content to support a campaign, though they should focus their tie-ins on mid-week postings to align with peak upload days.

Audience & Reach

This account holds a top-of-field rank of 4 with an 85.9x multiplier over the median creator. This position indicates broadcast-scale reach for any single campaign. The like response sits well below the median rate of 4.93%. Such a lower ratio suggests that while views are high, the engagement per viewer is less intense than typical creators. Content originates from the US at a 100% share of sampled videos. A brand can reach this primary market effectively but cannot expect to hit other regions like Canada or Mexico through this specific account. The archive contains roughly 852 million total plays across the history of the channel. Placing a brand tag within this depth means the message sits alongside content already viewed hundreds of millions of times rather than starting fresh. The profile fits the technology category because the broadcast-scale size balances out the lower like response for high-volume reach.