FIFA World Cup
🏆 The official #FIFAWorldCup account on TikTok
68.0M
Followers
90
Following
1.5B
Total Hearts
7.1K
Videos
208.8K
Avg Hearts/Video
lifetime average
12.53%
Engagement Rate
4.4y
Account Age
1.3M
Followers/Month
lifetime average
28.3M
Hearts/Month
lifetime average
135.6
Videos/Month
lifetime average
We also record @fifaworldcup's follower count over time. See the @fifaworldcup TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
FIFA World Cup (@fifaworldcup) is a verified sports TikTok account with 68.0M followers and 7,121 videos. That ranks 14 of the 1,349 accounts with a TKMetrics report by followers, 61.8x the median account. Since it was created 4.4 years ago it has averaged 1.3M new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2022-02-01 |
| Verification | Yes |
| Profile language (app setting) | ES |
| Follower Ratio | 755K:1 |
Data Summary
| Videos Analyzed | 257 (3.6% of total) |
| Avg Plays per Video | 2,266,085 |
| Avg Likes per Video | 272,447 |
| Engagement Rate | 12.53% |
Metrics based on 257 most recent videos (3.6% of 7.1K total). Averages and rates leave out the 2 pinned videos, which stay at the top of the profile however old they are.
Engagement Analysis
Based on 255 of 257 videos, leaving out 2 pinned videos
Leaving out its 2 pinned videos, the other 255 videos we analysed got an average of 2.3M plays and 12.0% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.56% of views) outnumber shares (0.38%); comments are 0.13%.
2.3M
Avg Plays/Video
272.4K
Avg Likes/Video
2.9K
Avg Comments/Video
8.7K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 257 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 255 that aren't pinned.
4.7M
Median plays, top 60 videos
529.3K
Median likes, top 60 videos
7.5M
75th percentile plays
43.9M
Top Video
4.18
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 255 videos of the sample that aren't pinned across 7.1K total videos.
16.1B
Est. Total Plays
1.5B
Total Likes (TikTok's count)
20.8M
Est. Total Comments
61.8M
Est. Total Shares
90.0M
Est. Total Saves
Projected from the same sample, likes would come to 1.9B, 30% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.
Engagement Ratios
@fifaworldcup turns 12.0% of views into likes, 0.56% into saves and 0.38% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
12.02%
Likes / Views
0.13%
Comments / Views
0.38%
Shares / Views
0.56%
Saves / Views
Likes are the most frequent action at 11.76% compared to the other metrics under 1%.
Viral Hit Rate
12.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.
12.5%
2x Avg (32 of 255)
3.9%
5x Avg (10 of 255)
Measured against the average of the 255 videos that aren't pinned.
Consistency Score
@fifaworldcup's view count swings by a CV of 2.10, steadier than 50% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.10
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @fifaworldcup as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 68.0M followers
$339,778 – $815,466
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 257 videos
32 of the 255 videos that aren't pinned (12.5%) passed twice the average plays and 10 passed five times it. Plays are uneven from one video to the next (consistency grade D). 173 of 257 videos are under 15 seconds and 17 run a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
15s
Average Duration
The account favors videos under 15 seconds as they make up 173 of the 257 total posts.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 173 | 9.49% |
| 15-30s (best) | 43 | 11.61% |
| 30-60s | 24 | 6.05% |
| 1-3min | 16 | 8.80% |
| 3min+ | 1 | 15.66% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 257 videos (3.6% sample)
The videos we analysed went up most often on Wednesday and Thursday and most around 6:00 and 7:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 257 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Wednesday and Thursday, with a peak at 6:00 UTC.
Top Videos
Top 60 by play count from 257 analyzed
146.4M
Combined Plays (Top 5, not pinned)
20.1M
Combined Likes (Top 5)
29.3M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @fifaworldcup's profile page
20.2M
Views
906.9K
Likes
42.8K
Comments
77.4K
Shares
99.8K
Saves
Argentina 🆚 Algeria #FIFAWorldCup
43.9M
Views
4.8M
Likes
51.3K
Comments
216.1K
Shares
257.7K
Saves
Lionel Messi is back at the #FIFAWorldCup for the sixth time.
37.5M
Views
6.4M
Likes
54.6K
Comments
217.2K
Shares
278.6K
Saves
#FIFAWorldCup
29.4M
Views
4.7M
Likes
21.0K
Comments
192.1K
Shares
247.1K
Saves
Messi-trick. 🎩 #FIFAWorldCup
18.3M
Views
2.1M
Likes
20.9K
Comments
108.2K
Shares
101.8K
Saves
Another Messi moment. Watch #FIFAWorldCup highlights on FIFA.com 📺
17.3M
Views
2.2M
Likes
21.5K
Comments
69.8K
Shares
97.5K
Saves
54 more top videos for @fifaworldcup
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 257 most recent videos (3.6% of 7121 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 12.0%, 2.7x the 4.5% median like rate of the creators we track
- + Fans save videos (0.56% of views) 1.5x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 17 of 257 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @fifaworldcup
How many followers does @fifaworldcup have on TikTok?
@fifaworldcup has 68.0M followers on TikTok.
What is @fifaworldcup's TikTok engagement rate?
@fifaworldcup has an engagement rate of 12.53% based on their recent videos.
How much does @fifaworldcup earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @fifaworldcup as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $339,778 - $815,466 per post.
How many TikTok videos has @fifaworldcup posted?
@fifaworldcup has posted 7.1K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @fifaworldcup's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 257 analyzed videos (3.6% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @fifaworldcup TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/fifaworldcup-tiktok-profile-stats/