FIFA World Cup

FIFA World Cup

@fifaworldcup

🏆 The official #FIFAWorldCup account on TikTok

link.me/fifaworldcup Joined 2022-02-01

68.0M

Followers

90

Following

1.5B

Total Hearts

7.1K

Videos

208.8K

Avg Hearts/Video

lifetime average

12.53%

Engagement Rate

4.4y

Account Age

1.3M

Followers/Month

lifetime average

28.3M

Hearts/Month

lifetime average

135.6

Videos/Month

lifetime average

We also record @fifaworldcup's follower count over time. See the @fifaworldcup TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

FIFA World Cup (@fifaworldcup) is a verified sports TikTok account with 68.0M followers and 7,121 videos. That ranks 14 of the 1,349 accounts with a TKMetrics report by followers, 61.8x the median account. Since it was created 4.4 years ago it has averaged 1.3M new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2022-02-01
Verification Yes
Profile language (app setting) ES
Follower Ratio 755K:1

Data Summary

Videos Analyzed 257 (3.6% of total)
Avg Plays per Video 2,266,085
Avg Likes per Video 272,447
Engagement Rate 12.53%

Metrics based on 257 most recent videos (3.6% of 7.1K total). Averages and rates leave out the 2 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 255 of 257 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 255 videos we analysed got an average of 2.3M plays and 12.0% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.56% of views) outnumber shares (0.38%); comments are 0.13%.

2.3M

Avg Plays/Video

272.4K

Avg Likes/Video

2.9K

Avg Comments/Video

8.7K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 257 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 255 that aren't pinned.

4.7M

Median plays, top 60 videos

529.3K

Median likes, top 60 videos

7.5M

75th percentile plays

43.9M

Top Video

4.18

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 255 videos of the sample that aren't pinned across 7.1K total videos.

16.1B

Est. Total Plays

1.5B

Total Likes (TikTok's count)

20.8M

Est. Total Comments

61.8M

Est. Total Shares

90.0M

Est. Total Saves

Projected from the same sample, likes would come to 1.9B, 30% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.

Engagement Ratios

@fifaworldcup turns 12.0% of views into likes, 0.56% into saves and 0.38% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

12.02%

Likes / Views

0.13%

Comments / Views

0.38%

Shares / Views

0.56%

Saves / Views

Likes are the most frequent action at 11.76% compared to the other metrics under 1%.

Viral Hit Rate

12.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.

12.5%

2x Avg (32 of 255)

3.9%

5x Avg (10 of 255)

Measured against the average of the 255 videos that aren't pinned.

Consistency Score

@fifaworldcup's view count swings by a CV of 2.10, steadier than 50% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.10

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @fifaworldcup as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 68.0M followers

$339,778 – $815,466

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 257 videos

32 of the 255 videos that aren't pinned (12.5%) passed twice the average plays and 10 passed five times it. Plays are uneven from one video to the next (consistency grade D). 173 of 257 videos are under 15 seconds and 17 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

15s

Average Duration

<15s
173
15-30s
43
30-60s
24
1-3min
16
3min+
1

The account favors videos under 15 seconds as they make up 173 of the 257 total posts.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

39.7%
102 of 257

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s 173 9.49%
15-30s (best) 43 11.61%
30-60s 24 6.05%
1-3min 16 8.80%
3min+ 1 15.66%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 257 videos (3.6% sample)

The videos we analysed went up most often on Wednesday and Thursday and most around 6:00 and 7:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 257 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
108
Thursday
92
Friday
47
Tuesday
10

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Wednesday and Thursday, with a peak at 6:00 UTC.

Top Videos

Top 60 by play count from 257 analyzed

146.4M

Combined Plays (Top 5, not pinned)

20.1M

Combined Likes (Top 5)

29.3M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @fifaworldcup's profile page

The greatest show in the world is ready. Are you? 🏆 #FIFAWorldCup

Posted Apr 01, 2026

20.2M

Views

906.9K

Likes

42.8K

Comments

77.4K

Shares

99.8K

Saves

Visit FIFA.com for more information on where you can watch all the games! #FIFAWorldCup

Posted Jun 18, 2026

796.1K

Views

27.2K

Likes

3.8K

Comments

851

Shares

1.3K

Saves

Jun 17, 2026

Argentina 🆚 Algeria #FIFAWorldCup

43.9M

Views

4.8M

Likes

51.3K

Comments

216.1K

Shares

257.7K

Saves

⏲ 1m ♪ original sound - fifaworldcup – FIFA World Cup
Jun 17, 2026

Lionel Messi is back at the #FIFAWorldCup for the sixth time.

37.5M

Views

6.4M

Likes

54.6K

Comments

217.2K

Shares

278.6K

Saves

⏲ 18s ♪ Olympo Rave – Kobe Mane & SoyFlowers
Jun 16, 2026

#FIFAWorldCup

29.4M

Views

4.7M

Likes

21.0K

Comments

192.1K

Shares

247.1K

Saves

♪ ascension (slowed) – ADTurnUp
Jun 17, 2026

Messi-trick. 🎩 #FIFAWorldCup

18.3M

Views

2.1M

Likes

20.9K

Comments

108.2K

Shares

101.8K

Saves

⏲ 32s ♪ original sound - fifaworldcup – FIFA World Cup
Jun 17, 2026

Another Messi moment. Watch #FIFAWorldCup highlights on FIFA.com 📺

17.3M

Views

2.2M

Likes

21.5K

Comments

69.8K

Shares

97.5K

Saves

⏲ 29s ♪ original sound - fifaworldcup – FIFA World Cup

54 more top videos for @fifaworldcup

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 257 most recent videos (3.6% of 7121 total). Excludes stopwords, hashtags, and mentions.

fifa (58) watch (50) highlights (32) match (16)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

56 unique sounds | from 257 sampled videos
original sound - fifaworldcup - FIFA World Cup 101x
Olympo Rave - Kobe Mane & SoyFlowers 15x
No Loss - Instrumental Version - Canon 10x
Change The Game (Instrumental) - The Young Ebenezers 9x
LEGACY 2 - Ogryzek 9x
original sound - art_kevin - 𝖠TK™ 8x
The Champion - Lux-Inspira 8x
Write This Down (Instrumental) - SoulChef 6x
GTA - PHONKA TRUCK & broke. 6x
LOS VOLTAJE - Sayfalse & Yb Wasg'ood & Ariis 5x

What the numbers say

Strengths

  • + Like rate 12.0%, 2.7x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.56% of views) 1.5x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ Only 17 of 257 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @fifaworldcup

How many followers does @fifaworldcup have on TikTok?

@fifaworldcup has 68.0M followers on TikTok.

What is @fifaworldcup's TikTok engagement rate?

@fifaworldcup has an engagement rate of 12.53% based on their recent videos.

How much does @fifaworldcup earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @fifaworldcup as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $339,778 - $815,466 per post.

How many TikTok videos has @fifaworldcup posted?

@fifaworldcup has posted 7.1K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @fifaworldcup's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 257 analyzed videos (3.6% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @fifaworldcup TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/fifaworldcup-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.