FIFA World Cup

This creator ranks 14 out of 1349 tracked accounts and holds 68.0M followers which is 61.8 times the median follower count of 1.1M for a creator in this field. This position establishes the account as a giant at the top of the hierarchy. The growth trajectory is fast with 1.3M new followers added every month over an existence of 4.4 years. The lifetime footprint across the catalogue includes 16.6B total plays and 2.0B total likes. High volume shares totaling 63.5M indicate a high degree of word of mouth distribution for the content. The 92.1M total saves suggest that the content provides lasting value or serves as a reference point for the audience. The reach verdict shows the 11.76% like rate is more than double the 4.93% median, while average views of 2.3M are in line with what an account of this size would predict. The rest of this report covers specific engagement trends and content performance breakdowns.

This audience approves of content at more than double the median rate, ranking 145 out of 1349. This high approval indicates a very loyal and engaged fan base. The behavior profile shows that viewers prioritize keeping content for later use over immediate conversation. Saves represent the highest intent action at 0.555% while downloads sit at 0.003%. Shares at 0.383% and comments at 0.132% follow in descending order of frequency. These raw counts total 12.9K saves, 8.9K shares, 3.1K comments, and 63 downloads per video. High save and share rates suggest this audience treats content as a reference point and a tool for word-of-mouth spread. Low comment volume compared to saves means the audience acts on the information rather than discussing it in public. Brands should focus on utility and shareable highlights rather than trying to spark heavy conversation. Reach is inconsistent across the 257 videos. Only 11.7% of content reached the 2x average mark, with only 11 videos hitting the 5x threshold. A consistency coefficient of 2.1 indicates erratic reach patterns. This suggests that while the core audience is highly engaged, broader growth is unpredictable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account due to its large scale. A creator with 68.0M followers can command a fee between $150,000 and $300,000 per campaign. This figure dwarfs what they would earn from the Creator Fund because that program pays only pennies per thousand views. Brand deals scale with total reach while the fund rewards only immediate views. A rank of 14 out of 1349 means this creator occupies a top tier where they can demand a premium. They have the leverage to decline low offers and command high fees for their established authority. The high engagement rate suggests they sit at the top end of the expected pricing range. A buyer should use the $150,000 to $300,000 band as a starting point for negotiations. The cost per view sits between $0.07 and $0.13 based on their 2.3M average views. This calculation helps a brand determine if they are paying for actual reach or for the prestige of the name. A price near the higher end confirms the creator is selling their status. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed, with most posts landing under 15 seconds. These brief clips earn a much higher engagement rate than the 30 to 60 second category. Specifically, the longer 30 to 60 second format sees less than half the engagement of even longer content, so keeping clips under 15 seconds is the primary strategy for high interaction. Use short durations as your baseline to maximize the engagement per view. The account uses original audio on about 40% of its posts. This choice means they prioritize a branded identity over the easy reach provided by trending sounds. Captions stay brief at an average of 53 characters, ensuring the text supports the video without becoming distracting. Duet and stitch are disabled across all content to keep the focus entirely on the primary footage rather than community remixes. The top post reached 60 seconds and pulled 43.9 million views. This outperformed the normal reach by nearly 19 times. It gathered 4.8 million likes against 51.3k comments, which shows a heavy lean toward quick taps over debate. The high like-to-comment ratio means the clip functioned as passive entertainment rather than a conversation starter. Average views reach millions per post, establishing this as a large established account. Growth is not the primary hurdle here since the audience size is already enormous. Strategies for this feed should focus on maintaining the high engagement levels of short clips rather than seeking new fans. The scale of this account means every post reaches a vast audience regardless of minor tweaks in production.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up 173 of the 257 total posts. This preferred length does not perform as well as the over 180 second category which has a higher engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at an extremely high volume compared to the field median. The account posts over twelve times more content per week than the average creator. This output is backed by very short gaps between uploads. While the consistency grade is low due to wide variations in timing, the sheer frequency remains high enough for reliable planning. This pace has been established for several months. New content frequently lands on Wednesday and Thursday. The quietest day for new posts is Tuesday. Most uploads occur around 06:00 UTC. Marketers can expect a dense drumbeat of content rather than sporadic updates. You can time your campaign tie-ins around the midweek peaks to align with these frequent drops.

Audience & Reach

The account sits at rank 14 with a multiple of 61.8 over the median creator. This position indicates broadcast-scale reach that allows a single campaign to penetrate a wide audience. A like rate of 11.76% exceeds the 4.93% median by more than double. Such high engagement means a brand message will land with much higher intensity per viewer than average content. Data shows 100% of sampled videos are posted in Switzerland. While this ensures strong penetration within that specific market, it means a global campaign cannot rely on this account to reach other regions like the United Kingdom or the United States. A multi-region brief would require additional creators to cover those territories. The lifetime footprint includes approximately 16.6 billion plays across the archive. Because this total is so high compared to a single sponsored post, a brand tag sits alongside content already consumed by billions of people rather than starting fresh. This audience fits the Sports category. This alignment works because the broadcast-scale reach and high like response indicate a highly engaged fan base for global sporting events.