128.7M
Followers
351
Following
1.3B
Total Hearts
459
Videos
2.9M
Avg Hearts/Video
lifetime average
9.62%
Engagement Rate
7.7y
Account Age
1.4M
Followers/Month
lifetime average
14.3M
Hearts/Month
lifetime average
5.0
Videos/Month
lifetime average
We also record @mrbeast's follower count over time. See the @mrbeast TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
MrBeast (@mrbeast) is a verified TikTok account with 128.7M followers and 459 videos. That ranks 3 of the 1,349 accounts with a TKMetrics report by followers, 117.0x the median account. Since it was created 7.7 years ago it has averaged 1.4M new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-10-20 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 367K:1 |
Data Summary
| Videos Analyzed | 259 (56.4% of total) |
| Avg Plays per Video | 39,552,927 |
| Avg Likes per Video | 3,627,448 |
| Engagement Rate | 9.62% |
Metrics based on 259 most recent videos (56.4% of 459 total).
Engagement Analysis
Based on 259 videos (56.4% sample)
Across the 259 videos we analysed (Nov 25, 2021 to Jun 15, 2026), the average video got 39.6M plays and 9.2% of viewers liked it, 2.0x the 4.5% median like rate of the creators we track. Saves (0.46% of views) outnumber shares (0.30%); comments are 0.15%.
39.6M
Avg Plays/Video
3.6M
Avg Likes/Video
58.4K
Avg Comments/Video
120.2K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 259 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 259.
73.2M
Median plays, top 60 videos
6.7M
Median likes, top 60 videos
112.1M
75th percentile plays
322.2M
Top Video
29.57
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 259-video sample across 459 total videos.
18.2B
Est. Total Plays
1.3B
Total Likes (TikTok's count)
26.8M
Est. Total Comments
55.2M
Est. Total Shares
83.6M
Est. Total Saves
Projected from the same sample, likes would come to 1.7B, 27% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.
Engagement Ratios
@mrbeast turns 9.2% of views into likes, 0.46% into saves and 0.30% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
9.17%
Likes / Views
0.15%
Comments / Views
0.30%
Shares / Views
0.46%
Saves / Views
Viral Hit Rate
10.4% of this account's videos beat its own average views by 2x, a breakout rate higher than 45% of the creators we track. The 5x figure is the same measure at five times the norm.
10.4%
2x Avg (27 of 259)
1.2%
5x Avg (3 of 259)
Consistency Score
@mrbeast's view count swings by a CV of 1.02, steadier than 89% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.02
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 39.6M views/video, and about 5.2 videos a month (its posting rate in this sample)
$2,926 – $7,314
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (15 of 259 analysed videos, with 4% of their views)
Sponsorship Value (Est. Per Post)
Based on 128.7M followers
$643,632 – $1,544,717
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 259 videos
27 of the 259 videos (10.4%) passed twice the average plays and 3 passed five times it. Plays are mixed from one video to the next (consistency grade C). 77 of 259 videos are under 15 seconds and 15 run a minute or longer, so few of its videos can earn Creator Rewards.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
31s
Average Duration
The account favors videos between 30 and 60 seconds as they are the most frequent length.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 77 | 10.51% |
| 15-30s | 74 | 9.36% |
| 30-60s | 93 | 9.20% |
| 1-3min | 14 | 8.80% |
| 3min+ | 1 | 5.21% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 259 videos (56.4% sample)
The account posts 1.2 videos a week, most often on Thursday and Friday and most around 19:00 and 20:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.2 |
| Avg Gap Between Posts | 142.6h |
| Data Range | Nov 25, 2021 to Jun 15, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 281 uploads with a date, a wider set than the 259 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Thursday and Friday. The busiest time for activity is at 20:00 UTC.
Top Videos
Top 60 by play count from 259 analyzed
1.1B
Combined Plays (Top 5)
97.2M
Combined Likes (Top 5)
227.6M
Avg Plays per Top Video
You can call me MrLean now 🥶
322.2M
Views
28.8M
Likes
366.5K
Comments
3.0M
Shares
2.5M
Saves
TikTok check your inbox 👀 @TikTok
307.7M
Views
16.7M
Likes
412.8K
Comments
1.3M
Shares
1.0M
Saves
Fine I’ll keep the MrLean Look @Kai Cenat
201.1M
Views
20.7M
Likes
228.0K
Comments
1.1M
Shares
1.4M
Saves
Me happy 🥰🥰
153.2M
Views
15.0M
Likes
219.7K
Comments
544.1K
Shares
812.7K
Saves
55 more top videos for @mrbeast
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 259 most recent videos (56.4% of 459 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 9.2%, 2.0x the 4.5% median like rate of the creators we track
- + Fans save videos (0.46% of views) 1.5x as often as they share them
- + Verified account
Watch-outs
- ~ Only 15 of 259 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @mrbeast
How many followers does @mrbeast have on TikTok?
@mrbeast has 128.7M followers on TikTok.
What is @mrbeast's TikTok engagement rate?
@mrbeast has an engagement rate of 9.62% based on their recent videos.
How much does @mrbeast earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mrbeast's estimated Creator Rewards earnings are $2,926 - $7,314 per month (only videos over 1 minute earn), with estimated sponsorship value of $643,632 - $1,544,717 per post.
How many TikTok videos has @mrbeast posted?
@mrbeast has posted 459 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @mrbeast's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 259 analyzed videos (56.4% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @mrbeast TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/mrbeast-tiktok-profile-stats/