Will Smith

Q: How many followers does @willsmith have on TikTok?

@willsmith has 79.1M followers on TikTok.

Q: What is @willsmith's TikTok engagement rate?

@willsmith has an engagement rate of 10.66% based on their recent videos.

Q: How much does @willsmith earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @willsmith's estimated Creator Rewards earnings are $1,388 - $3,471 per month (only videos over 1 minute earn), with estimated sponsorship value of $395,500 - $949,200 per post.

Q: How many TikTok videos has @willsmith posted?

@willsmith has posted 439 videos on TikTok.

@willsmith

Same kid from West Philly. “Pretty Girls”out now!👇🏾

linktr.ee/willsmith Joined 2019-09-07

79.1M

Followers

Following

667.8M

Total Hearts

439

Videos

1.5M

Avg Hearts/Video

lifetime average

10.66%

Engagement Rate

6.5y

Account Age

1.0M

Followers/Month

lifetime average

8.6M

Hearts/Month

lifetime average

5.7

Videos/Month

lifetime average

We also record @willsmith's follower count over time. See the @willsmith TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Will Smith (@willsmith) is a verified music TikTok account with 79.1M followers and 439 videos. That ranks 9 of the 1,349 accounts with a TKMetrics report by followers, 71.9x the median account. Since it was created 6.5 years ago it has averaged 1.0M new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-09-07
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	1.6M:1

Data Summary

Videos Analyzed	32
Avg Plays per Video	1,632,181
Avg Likes per Video	166,197
Engagement Rate	10.66%

Engagement Analysis

Based on 32 videos

Across the 32 videos we analysed (Jul 13, 2025 to Jan 24, 2026), the average video got 1.6M plays and 10.2% of viewers liked it, 2.3x the 4.5% median like rate of the creators we track. Saves (0.50% of views) outnumber shares (0.40%); comments are 0.08%.

1.6M

Avg Plays/Video

166.2K

Avg Likes/Video

1.3K

Avg Comments/Video

6.5K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 32 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 32.

1.9M

Median plays, top 10 videos

121.1K

Median likes, top 10 videos

3.5M

75th percentile plays

20.1M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

52,229,800

Total Plays

5,318,294

Total Likes

41,690

Total Comments

207,514

Total Shares

262,684

Total Saves

Engagement Ratios

@willsmith turns 10.2% of views into likes, 0.50% into saves and 0.40% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

10.18%

Likes / Views

0.08%

Comments / Views

0.40%

Shares / Views

0.50%

Saves / Views

Viral Hit Rate

9.4% of this account's videos beat its own average views by 2x, a breakout rate higher than 40% of the creators we track. The 5x figure is the same measure at five times the norm.

9.4%

2x Avg (3 of 32)

3.1%

5x Avg (1 of 32)

Consistency Score

@willsmith's view count swings by a CV of 2.14, steadier than 49% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.14

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.6M views/video, and about 5.2 videos a month (its posting rate in this sample)

$1,388 – $3,471

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (3 of 32 analysed videos, with 41% of their views)

Sponsorship Value (Est. Per Post)

Based on 79.1M followers

$395,500 – $949,200

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 32 videos

3 of the 32 videos (9.4%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 5 of 32 videos are under 15 seconds and 3 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

31s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos between 15 and 60 seconds with an equal number of clips in both categories. The average video length is 31s.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

96.9%

31 of 32

Posting Patterns & Optimal Timing

Based on 32 videos

The account posts 1.2 videos a week, most often on Wednesday and most around 3:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	1.2
Avg Gap Between Posts	150.4h
Data Range	Jul 13, 2025 to Jan 24, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Friday

Tuesday

Thursday

Saturday

Sunday

Monday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most on Wednesday and Friday with a peak at 3:00 UTC. Monday is the quiet day for this account.

Hashtags in the analysed videos

Each of these appears in one of the videos we analysed, so none stands out as a regular tag for this account.

#poletopole (1) #antarctica (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

pole (15) geographic (6) one (3) bhutan (3) next (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

4 unique sounds

original sound - Will Smith 29x

original sound - Christina 1x

That's Amore - Dean Martin 1x

original sound - Mothership - Mothership 1x

What the numbers say

Strengths

+ Like rate 10.2%, 2.3x the 4.5% median like rate of the creators we track
+ Fans save videos (0.50% of views) 1.3x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 3 of 32 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @willsmith

How many followers does @willsmith have on TikTok?

@willsmith has 79.1M followers on TikTok.

What is @willsmith's TikTok engagement rate?

@willsmith has an engagement rate of 10.66% based on their recent videos.

How much does @willsmith earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @willsmith's estimated Creator Rewards earnings are $1,388 - $3,471 per month (only videos over 1 minute earn), with estimated sponsorship value of $395,500 - $949,200 per post.

How many TikTok videos has @willsmith posted?

@willsmith has posted 439 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @willsmith's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 32 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @willsmith TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/willsmith-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Hashtags in the analysed videos

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @willsmith

How many followers does @willsmith have on TikTok?

What is @willsmith's TikTok engagement rate?

How much does @willsmith earn on TikTok?

How many TikTok videos has @willsmith posted?

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Want TikTok Data for Your Research?

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