BTS

This account ranks 11th out of 1349 tracked creators and holds 73.9M followers, making it a giant that stands at 67.2 times the median follower count. The growth trajectory is fast with an addition of 956.8K followers every month over its 6.4 year lifespan. The reach verdict shows a strong engagement profile as the 17.90% like rate far exceeds the 4.93% median, while the average of 11.8M views per video is well in line with what an account of this size would predict. The rest of this report breaks down specific audience demographics and content performance trends.

This audience approves of content at a rate much higher than the average user. The 17.90% like rate ranks 22 out of 1349 creators. High save rates compared to other metrics indicate a strong desire to keep and revisit content. This behavior peaks at 1.057% with 124.5K saves. Shares represent the next highest level of engagement at 0.276% for 32.5K shares. Discussion is lower at 0.153% with 18.1K comments, while downloads sit at 0%. The audience prioritizes long-term reference over active conversation. Brands should treat this as a library of high-value assets rather than a prompt for dialogue. Reach is inconsistent due to a 0.7 consistency coefficient. Four out of 30 videos reached the 2x average, but none hit the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals form the primary revenue stream for this account because of its large reach. With 73.9M followers, they likely command a sponsorship band between $100,000 and $250,000 per post. This high valuation stems from the fact that brand deals scale with follower counts while the Creator Fund pays only pennies per thousand views. The rank of 11 out of 1349 means this creator commands a large premium for their name. A top-ranked account like this can decline low offers because they provide instant authority to a brand. High engagement levels also place them at the top end of their pricing bracket. A cost per view check of roughly $0.01 to $0.02 per view helps buyers see if a quote is paying for broad reach or for the specific power of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on the 30 to 60 second window where most clips reside. Create content in this timeframe to mirror the current strategy for consistent reach. The 15 to 30 second bracket is also common, yet it does not appear as the dominant length. Original audio appears in about 40% of posts, a choice that sacrifices potential trend-based growth for a unique brand identity. Captions average around 92 characters to provide context without being overly long. Open duet and stitch settings on nearly every post invite other creators to interact with the footage. The top video reached 30.7 million views at 24 seconds, which is about 2.6 times the usual reach for this account. It earned over 170 likes for every single comment, showing that viewers preferred quick taps over joining a conversation. Average views of 11.8 million confirm this is a large established account rather than a growing niche page. Every post starts with a very high floor of visibility regardless of the specific creative choices made.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 15 instances of this length compared to 14 for 15 to 30s. No engagement line is provided to determine if this length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence because its top follower rank and high average views outweigh its lower posting frequency compared to the median. While it posts fewer videos per week than most creators, the content maintains large reach for a large audience. This pattern has been established over several months. The gap between posts is wider than the field average, and the higher consistency coefficient indicates an erratic rhythm with unpredictable intervals rather than a clockwork schedule. Content typically lands on Monday and Saturday, while Thursday remains the quiet day. Most uploads occur around 13:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. Plan your tie-ins for Mondays or Saturdays to align with these primary upload windows.

Audience & Reach

The account holds a top-of-field rank with a follower count over sixty times the median creator. This position indicates that a single campaign can reach an audience of broadcast scale rather than niche pockets. The like response sits well above the median, indicating a much higher engagement rate per viewer. A brand message here will land with more impact and visibility compared to standard content. This profile fits the music category because the high engagement rates and large follower rank suggest a dedicated fan base for entertainment.