Real Madrid C.F.

Real Madrid C.F.

@realmadrid

⚽️ The official Real Madrid C.F. account 🏆 15 times European Champions

Joined 2019-05-22

70.3M

Followers

28

Following

1.9B

Total Hearts

3.9K

Videos

484.7K

Avg Hearts/Video

lifetime average

11.79%

Engagement Rate

6.8y

Account Age

866.7K

Followers/Month

lifetime average

23.4M

Hearts/Month

lifetime average

48.3

Videos/Month

lifetime average

We also record @realmadrid's follower count over time. See the @realmadrid TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Real Madrid C.F. (@realmadrid) is a verified sports TikTok account with 70.3M followers and 3,920 videos. That ranks 12 of the 1,349 accounts with a TKMetrics report by followers, 63.9x the median account. Since it was created 6.8 years ago it has averaged 866.7K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2019-05-22
Verification Yes
Profile language (app setting) ES
Follower Ratio 2.5M:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 1,527,153
Avg Likes per Video 176,175
Engagement Rate 11.79%

Engagement Analysis

Based on 32 of 35 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 32 videos we analysed got an average of 1.5M plays and 11.5% of viewers liked them, 2.6x the 4.5% median like rate of the creators we track. Saves (0.58% of views) outnumber shares (0.13%); comments are 0.12%.

1.5M

Avg Plays/Video

176.2K

Avg Likes/Video

1.9K

Avg Comments/Video

2.0K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 35 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 32 that aren't pinned.

2.2M

Median plays, top 10 videos

342.3K

Median likes, top 10 videos

2.8M

75th percentile plays

11.9M

Top Video

2.56

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

55,568,900

Total Plays

6,753,800

Total Likes

71,310

Total Comments

78,679

Total Shares

335,263

Total Saves

Engagement Ratios

@realmadrid turns 11.5% of views into likes, 0.58% into saves and 0.13% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

11.54%

Likes / Views

0.12%

Comments / Views

0.13%

Shares / Views

0.58%

Saves / Views

Viral Hit Rate

6.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 15% of the creators we track. The 5x figure is the same measure at five times the norm.

6.2%

2x Avg (2 of 32)

3.1%

5x Avg (1 of 32)

Measured against the average of the 32 videos that aren't pinned.

Consistency Score

@realmadrid's view count swings by a CV of 1.21, steadier than 81% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

C

CV: 1.21

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @realmadrid as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 70.3M followers

$351,500 – $843,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 35 videos

2 of the 32 videos that aren't pinned (6.2%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 23 of 35 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

11s

Average Duration

<15s
23
15-30s
10
30-60s
2

The account favors videos under 15 seconds with 23 out of 35 clips falling into this category. The average length of 11 seconds confirms a preference for short content.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

48.6%
17 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

The videos we analysed went up most often on Sunday and most around 15:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 35 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Sunday
12
Tuesday
5
Wednesday
5
Monday
5
Saturday
4
Thursday
2
Friday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

Posting is most active on Sunday and Tuesday while Thursday remains quiet.

Top Videos

Top 10 by play count

21.9M

Combined Plays (Top 5, not pinned)

2.3M

Combined Likes (Top 5)

4.4M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @realmadrid's profile page

🇧🇷 @Vini Jr. 🇧🇷 #RealMadrid #LaLigaHighlights

Posted Feb 03, 2026

2.8M

Views

377.7K

Likes

4.8K

Comments

5.9K

Shares

19.6K

Saves

Álvaro Fernández Carreras. @Álvaro Carreras #ValenciaRealMadrid #RealMadrid #LaLigaHighlights

Posted Feb 08, 2026

2.2M

Views

431.6K

Likes

3.5K

Comments

4.1K

Shares

19.8K

Saves

KM🔟 #LaLigaHighlights #Mbappe #ValenciaRealMadrid

Posted Feb 08, 2026

1.7M

Views

306.9K

Likes

2.4K

Comments

3.6K

Shares

13.4K

Saves

Feb 04, 2026

🎭 The masks are back! #training #mask #realmadrid

11.9M

Views

1.1M

Likes

10.9K

Comments

14.1K

Shares

58.3K

Saves

⏲ 16s ▶ 540p ♪ original sound – Real Madrid C.F. 576×1024
Feb 01, 2026

⚽ 15’ @Vini Jr. ⚽ 49’ De Frutos ⚽ 90’+10’ #Mbappe (p) @Emirates | #RealMadridRayo

3.3M

Views

467.7K

Likes

5.0K

Comments

9.6K

Shares

18.4K

Saves

♪ DIA FELIZ – Dj Luan Gomes
Feb 08, 2026

⚽ 65’ @Álvaro Carreras ⚽ 90’+1’ #Mbappe @Emirates | #ValenciaRealMadrid

2.5M

Views

407.4K

Likes

3.0K

Comments

11.2K

Shares

16.0K

Saves

♪ DIA FELIZ – Dj Luan Gomes
Feb 05, 2026

💥 ⚽️ 💥 #training #realmadrid #goal

2.2M

Views

133.3K

Likes

3.1K

Comments

885

Shares

6.6K

Saves

⏲ 9s ▶ 540p ♪ All Set – AINSOF & Liron Linker & Or Chausha 576×1024
Jan 31, 2026

⚡️ UNSTOPPABLE ⚡️ #RealMadridRayo #RealMadrid #Bale #Golazo

2.0M

Views

223.2K

Likes

1.9K

Comments

2.4K

Shares

10.7K

Saves

⏲ 22s ▶ 540p ♪ AURA SUPREMA – JACKSOM 576×1024

2 more top videos for @realmadrid

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

carreras (5) courtois (3) km (2) jr (2) right (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

20 unique sounds
sonido original - Real Madrid C.F. 12x
original sound - sznftb 2x
DIA FELIZ - Dj Luan Gomes 2x
HYPE (Instrumental) - ROKKA 2x
Phonk Villain (Slowed) - kovkan 2x
original sound - Ilyssouu 1x
som original - MESTRE DO SOM 1x
GTA - PHONKA TRUCK & broke. 1x
DNA - Slowed - LXNGVX & VISXGE 1x
Winner Mindset - DayBDay_YT 1x

What the numbers say

Strengths

  • + Like rate 11.5%, 2.6x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.58% of views) 4.3x as often as they share them
  • + Verified account

Watch-outs

  • ~ None of the 35 videos runs over a minute, the minimum for Creator Rewards

Questions about @realmadrid

How many followers does @realmadrid have on TikTok?

@realmadrid has 70.3M followers on TikTok.

What is @realmadrid's TikTok engagement rate?

@realmadrid has an engagement rate of 11.79% based on their recent videos.

How much does @realmadrid earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @realmadrid as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $351,500 - $843,600 per post.

How many TikTok videos has @realmadrid posted?

@realmadrid has posted 3.9K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @realmadrid's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @realmadrid TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/realmadrid-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.