BILLIE EILISH

Q: How many followers does @billieeilish have on TikTok?

@billieeilish has 74.4M followers on TikTok.

Q: What is @billieeilish's TikTok engagement rate?

@billieeilish has an engagement rate of 10.67% based on their recent videos.

Q: How much does @billieeilish earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @billieeilish's estimated Creator Rewards earnings are $7,262 - $18,155 per month (only videos over 1 minute earn), with estimated sponsorship value of $372,000 - $892,800 per post.

Q: How many TikTok videos has @billieeilish posted?

@billieeilish has posted 74 videos on TikTok.

@billieeilish

"HIT ME HARD AND SOFT" THE ALBUM OUT NOW

linktr.ee/billieeilish Joined 2020-10-04

74.4M

Followers

Following

530.3M

Total Hearts

Videos

7.2M

Avg Hearts/Video

lifetime average

10.67%

Engagement Rate

5.4y

Account Age

1.2M

Followers/Month

lifetime average

8.2M

Hearts/Month

lifetime average

1.1

Videos/Month

lifetime average

We also record @billieeilish's follower count over time. See the @billieeilish TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

BILLIE EILISH (@billieeilish) is a verified music TikTok account with 74.4M followers and 74 videos. That ranks 10 of the 1,349 accounts with a TKMetrics report by followers, 67.6x the median account. Since it was created 5.4 years ago it has averaged 1.2M new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2020-10-04
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	1.0M:1

Data Summary

Videos Analyzed	32
Avg Plays per Video	53,821,875
Avg Likes per Video	5,587,544
Engagement Rate	10.67%

Engagement Analysis

Based on 32 videos

Across the 32 videos we analysed (May 20, 2024 to Nov 24, 2025), the average video got 53.8M plays and 10.4% of viewers liked it, 2.3x the 4.5% median like rate of the creators we track. Saves (0.69% of views) outnumber shares (0.21%); comments are 0.08%.

53.8M

Avg Plays/Video

5.6M

Avg Likes/Video

44.2K

Avg Comments/Video

112.0K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 32 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 32.

89.9M

Median plays, top 10 videos

10.4M

Median likes, top 10 videos

113.2M

75th percentile plays

174.8M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

1,722,300,000

Total Plays

178,801,400

Total Likes

1,415,151

Total Comments

3,583,478

Total Shares

11,917,379

Total Saves

Engagement Ratios

@billieeilish turns 10.4% of views into likes, 0.69% into saves and 0.21% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

10.38%

Likes / Views

0.08%

Comments / Views

0.21%

Shares / Views

0.69%

Saves / Views

Viral Hit Rate

12.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.

12.5%

2x Avg (4 of 32)

0.0%

5x Avg (0 of 32)

Consistency Score

@billieeilish's view count swings by a CV of 0.76, steadier than 96% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.76

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 53.8M views/video, and about 1.7 videos a month (its posting rate in this sample)

$7,262 – $18,155

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (4 of 32 analysed videos, with 19% of their views)

Sponsorship Value (Est. Per Post)

Based on 74.4M followers

$372,000 – $892,800

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 32 videos

4 of the 32 videos (12.5%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 11 of 32 videos are under 15 seconds and 4 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

34s

Average Duration

<15s

15-30s

30-60s

1-3min

3min+

The account favors shorter content with 11 videos under 15 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

65.6%

21 of 32

Posting Patterns & Optimal Timing

Based on 32 videos

The account posts 0.4 videos a week, most often on Wednesday and Friday and most around 0:00 and 20:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	0.4
Avg Gap Between Posts	427.5h
Data Range	May 20, 2024 to Nov 24, 2025

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Friday

Thursday

Monday

Tuesday

Sunday

Saturday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

This account posts most often on Wednesday and Friday with a peak at 0:00 UTC.

Hashtags in the analysed videos

Each of these appears in one of the videos we analysed, so none stands out as a regular tag for this account.

#lamourdemavie (1) #birdsofafeather (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

now (10) love (7) video (7) last (5) birds (5)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

13 unique sounds

original sound - BILLIE EILISH 19x

LUNCH - Billie Eilish 2x

original sound - PAPO 1x

BIRDS OF A FEATHER - Billie Eilish 1x

Duvet - bôa 1x

ilomilo - Billie Eilish 1x

WILDFLOWER - Billie Eilish 1x

THE GREATEST - Billie Eilish 1x

Heartbreaker - Justin Bieber 1x

CHIHIRO - Billie Eilish 1x

What the numbers say

Strengths

+ Like rate 10.4%, 2.3x the 4.5% median like rate of the creators we track
+ Steady plays from video to video (grade B)
+ Fans save videos (0.69% of views) 3.3x as often as they share them
+ Verified account

Questions about @billieeilish

How many followers does @billieeilish have on TikTok?

@billieeilish has 74.4M followers on TikTok.

What is @billieeilish's TikTok engagement rate?

@billieeilish has an engagement rate of 10.67% based on their recent videos.

How much does @billieeilish earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @billieeilish's estimated Creator Rewards earnings are $7,262 - $18,155 per month (only videos over 1 minute earn), with estimated sponsorship value of $372,000 - $892,800 per post.

How many TikTok videos has @billieeilish posted?

@billieeilish has posted 74 videos on TikTok.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @billieeilish's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 32 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @billieeilish TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/billieeilish-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Hashtags in the analysed videos

Most Common Words

Top Sounds

What the numbers say

Strengths

Questions about @billieeilish

How many followers does @billieeilish have on TikTok?

What is @billieeilish's TikTok engagement rate?

How much does @billieeilish earn on TikTok?

How many TikTok videos has @billieeilish posted?

Similar TikTok creators

Want TikTok Data for Your Research?

Cite this page