BILLIE EILISH

Ranking 10th out of 1349 tracked creators with 74.4M followers makes this account a giant that holds more than 67.6 times the median follower count of 1.1M. The growth is fast as it gains 1.2M new followers every month despite being 5.4 years old. The average view count of 53.8M per video aligns with the expected reach for a creator of this scale. With a 10.38% like rate, the audience engagement more than doubles the median of 4.93%. The rest of this report covers specific content performance and audience demographics.

This audience approves of content at more than double the platform median rate. This high approval indicates strong sentiment from the existing fan base. Saves represent the most frequent action with a 0.692% rate, followed by shares at 0.208%, then comments at 0.082%. The audience recorded 372.4K saves, 112.0K shares, and 44.2K comments across the period. Saves are the dominant behavior here. This suggests viewers treat the content as a reference point they want to keep. Share rates also perform well compared to comment rates. Brands should expect high retention and word-of-mouth spread rather than active conversation in the comments. Reach is inconsistent due to a high consistency coefficient of 0.76. Four videos hit the 2x average threshold while none reached the 5x mark. This volatility suggests a reach pattern that spikes unpredictably rather than growing steadily. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships represent the primary revenue stream for this account due to the large scale of her reach. A follower base of 74.4M suggests a high-end sponsorship bracket because brand deals scale with audience size while Creator Fund payouts are tied to views and pay only pennies per thousand. Her rank of 10 out of 1349 means she commands a premium price for every campaign. This status allows her to be selective with partners rather than seeking volume. A high like rate of 10.38 percent further justifies a top-tier position within that bracket. Buyers should use the sponsorship band as a starting point for negotiations because her fame carries intrinsic value beyond simple reach. The cost per view is roughly $0.04 to test if a quote pays for actual views or just the name. This metric helps a buyer determine if they are paying for a high-performing video or for the prestige of the creator. These are modelled estimates from public metrics, not disclosed earnings.

The content thrives in the 15 to 30 second range, which captures a higher engagement rate than the under 15 second clips. These mid-length videos outperform the shortest clips by nearly double the engagement per view. Original audio is used on most posts, prioritizing a signature brand identity over the reach of trending sounds. Captions stay brief at around 63 characters to keep the focus on the visual. Open duet and stitch settings invite the community to interact with every post. The top clip ran 31 seconds and pulled 174.8 million views, outperforming average reach by a factor of 3.2. It earned over 200 likes for every single comment, showing that its success came from large passive viewing rather than active debate. Average views near 53.8 million confirm this is an established powerhouse account. Success here depends on maintaining high production value to sustain the existing scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 11 videos under 15 seconds. No engagement data is provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because her low posting frequency is offset by a top-tier follower rank and large average views. Her output falls well below the median, but her position in the top ten of the field confirms that infrequent posts are intentional rather than a sign of inactivity. This pattern has remained stable for nearly a year and a half. While she maintains a consistent presence, her higher consistency score indicates some variance in the timing between uploads. New content tends to land on Wednesday and Friday, while Saturday is the quietest day for new posts. The busiest hour for uploads occurs at 00:00 UTC. Marketers should prepare for sporadic drops rather than a daily drumbeat of content. You can time specific tie-ins around her active windows on Wednesday or Friday when she is most likely to post.

Audience & Reach

The account ranks at number 10 of 1349 for follower count and sits at a 67.6x multiple above the median creator. This position confirms broadcast-scale reach where a single campaign can access a wide audience beyond a niche segment. The like rate exceeds the median by more than double. A high engagement ratio means a brand message earns a stronger response from viewers compared to standard content. This profile fits the Music category because the rank and high like rate indicate an audience that engages with established global figures.