martin

This account ranks 565 out of 1349 tracked creators and holds 2.2M followers, which is 2.0 times the median follower count for a mid-tier name. Growth is slow given the age of the account and the gain of 17.6K followers per month over 10.4 years. The average of 3.1M views per video exceeds what would be expected for an account of this size. The like rate of 15.01% clears the median of 4.93%, indicating high engagement from those who view the content. The rest of the report covers detailed audience demographics and historical performance trends.

This audience approves of content at a much higher rate than the platform average, ranking 55 out of 1349 creators. High share rates of 1.464% indicate strong word-of-mouth advocacy compared to the lower engagement from saves and comments. The audience shares 45.2K pieces of content while leaving 2.5K comments and 18.0K saves. Brands should prioritize this creator for reach through social sharing rather than community conversation or long-term reference value. Reach is erratic with a consistency coefficient of 0.67. Only two videos reached double the average views, and none hit the five times threshold. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. A follower count of 2.2M suggests a potential brand deal range between $10,000 and $22,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of audience size. Sponsorship fees scale with the total following while platform funds depend on raw volume. The rank of 565 out of 1349 places this creator in a position where they command a premium over average accounts. They sit well above the median, allowing them to be selective with partners who seek high engagement. A quote from this creator should be viewed as a starting point for negotiation rather than a fixed cost. The high like rate helps justify their position at the top end of the expected range. Buyers can use the 3.1M average views to check if a quote is fair. Dividing the $22,000 ceiling by these views results in a cost per view of roughly $0.007. This calculation helps a buyer see if they are paying for actual reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed sits in the 15 to 30 second range, where most clips live. Producing content at this length captures the majority of the audience engagement. Original audio appears on over half the videos, a choice that builds a specific brand identity instead of relying on trending sounds for reach. Captions stay extremely short with an average of only 9 characters, ensuring the visual content remains the primary focus. Both duet and stitch options are open to every post to encourage other creators to interact with the footage. The top video lasted 15 seconds and reached 3.6 times the typical view count for this account. It pulled in a large amount of likes compared to comments, meaning it won through passive watching rather than active debate. Average views exceed 3 million per post, marking this as an established audience with high baseline reach. Success here depends on consistent volume within these proven formats.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 19 instances. This length represents the most common duration for the content.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because they maintain a top-tier follower rank despite posting well below the field median. The account ranks in the top half of the field by followers and commands millions of average views, suggesting each post is a deliberate production rather than a high-volume strategy. This pace has been established over several months to provide a reliable baseline for your planning. While the consistency grade remains solid, the higher variance between posts indicates an irregular rhythm with occasional gaps. You can expect new content most often on Wednesday and Saturday, while Tuesday serves as a quiet period. Most uploads occur around 02:00 UTC. Marketers should plan for sporadic high-impact drops rather than a daily drumbeat. Align your campaign tie-ins with the Wednesday and Saturday windows to capture fresh content.

Audience & Reach

The account sits at a 2.0x multiple above the median follower count for tracked creators. This position indicates that a single campaign can reach an audience well larger than the average creator but falls short of top-of-field broadcast scale. A like response of 15.01% stands well above the 4.93% median. High engagement relative to views means a brand message will land with more impact per viewer than it would on a standard account. The audience fits the entertainment category because the high like rate suggests content that captures attention effectively despite the size of the following.