Luis Fonsi

This account ranks 565 out of 1349 tracked creators and holds 2.2M followers, making it a mid-tier name with more than double the median follower count of 1.1M. Growth is slow for an account that has been active for 9.9 years as it gains only 18.5K followers per month. The like rate of 10.18% is more than double the median of 4.93%, which indicates a high level of engagement from the existing audience. Average views reach 152.9K per video, which is in line with what an account of this size would predict. The rest of this report covers deeper performance metrics and content engagement patterns.

This audience approves of content at more than double the typical rate, ranking 244 out of 1349. Saves represent the highest intent to return with a 0.52% rate. Shares follow at 0.335% while comments sit at 0.19%. The raw counts show 794 saves, 512 shares, and 291 comments per video. High save and share rates indicate a community that treats content as a resource to keep or spread. Brands can expect high organic reach from these actions rather than just passive views. Reach is inconsistent due to a high consistency coefficient of 0.87. Only four videos reached the 2x average mark, with none hitting the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of revenue for this creator due to their high follower count. A typical campaign budget for an account with 2.2M followers sits between $10,000 and $22,000. Creator Fund payouts are negligible by comparison because they pay pennies per thousand views regardless of audience size. Brand deals scale with the established follower base while platform funds only reward raw view volume. The rank of 565 out of 1349 places this creator in a position to command a premium over average accounts. A high engagement rate of 10.18 percent justifies a price point near the top of their expected range. Buyers should treat the $22,000 figure as a ceiling for negotiation rather than a flat fee. A cost per view calculation of $0.14 suggests that buyers are paying more for the established name than for simple reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed finds its peak performance in the 30 to 60 second range. Create videos within this window to match the established rhythm of the account. The 15 to 30 second clips perform well better than those over a minute, and choosing the shorter format offers roughly double the engagement compared to longer content. Half of the posts use original audio, meaning the creator prioritizes a unique brand identity over the free reach provided by trending sounds. Captions average about 101 characters, providing enough space for context without becoming distracting. Open duet and stitch settings on most videos invite other creators to interact with the footage. The standout video clocked in at 25 seconds and pulled 3.8 times the normal reach of a typical post. It earned 26.3K likes against 511 comments, showing that the audience preferred quick taps over active debate. Average views sit near 152.9K, marking this as an established account with a stable following rather than one seeking sudden breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as it is the most frequent length. No engagement data is available to determine if these perform best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post nearly double the field median with high frequency and consistent output. Their posting volume ranks in the top half of all creators tracked. While the recent pace has only been established for about two months, the gap between posts is much shorter than the typical creator. A higher consistency score suggests the timing fluctuates somewhat, but the output remains frequent enough to provide a steady stream of content. New videos land most often on Thursday and Friday, while Monday is their quietest day. The busiest hour for uploads occurs at 01:00 UTC. Marketers can rely on a dependable drumbeat of posts rather than sporadic drops. You should time your campaign tie-ins around the active windows on Thursday and Friday to align with new content arrivals.

Audience & Reach

The audience size sits at a 2.0x multiple of the median creator. This scale means a single campaign can reach an audience double the typical size of other creators in this category. High engagement is evident as the like rate more than doubles the median. A brand message will land with much stronger impact per viewer compared to standard accounts. The account fits the music industry because the high like response indicates a highly engaged fan base and the follower count provides notable reach.