@thatlittlepuff | TikTok Account Stats

Q: How many followers does @thatlittlepuff have on TikTok?

@thatlittlepuff has 32.3M followers on TikTok.

Q: What is @thatlittlepuff's TikTok engagement rate?

@thatlittlepuff has an engagement rate of 2.94% based on their recent videos.

Q: How much does @thatlittlepuff earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @thatlittlepuff's estimated Creator Rewards earnings are $290 - $724 per month (only videos over 1 minute earn), with estimated sponsorship value of $161,385 - $387,325 per post.

Q: How many TikTok videos has @thatlittlepuff posted?

@thatlittlepuff has posted 1.2K videos on TikTok.

Account Overview

What This Report Covers

ThatLittlePuff (@thatlittlepuff) is a verified lifestyle TikTok account with 32.3M followers and 1,219 videos. That ranks 70 of the 1,349 accounts with a TKMetrics report by followers, 29.3x the median account. Since it was created 6.2 years ago it has averaged 432.8K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2020-03-31
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	57K:1

Data Summary

Videos Analyzed	286 (23.5% of total)
Avg Plays per Video	2,415,624
Avg Likes per Video	67,502
Engagement Rate	2.94%

Metrics based on 286 most recent videos (23.5% of 1.2K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 283 of 286 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 283 videos we analysed got an average of 2.4M plays and 2.8% of viewers liked them, 0.6x the 4.5% median like rate of the creators we track. Saves (0.25% of views) outnumber shares (0.12%); comments are 0.03%.

2.4M

Avg Plays/Video

67.5K

Avg Likes/Video

639

Avg Comments/Video

2.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 286 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 283 that aren't pinned.

5.8M

Median plays, top 60 videos

111.0K

Median likes, top 60 videos

10.1M

75th percentile plays

306.4M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 283 videos of the sample that aren't pinned across 1.2K total videos.

2.9B

Est. Total Plays

835.6M

Total Likes (TikTok's count)

778.9K

Est. Total Comments

3.4M

Est. Total Shares

7.3M

Est. Total Saves

Engagement Ratios

@thatlittlepuff turns 2.8% of views into likes, 0.25% into saves and 0.12% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

2.79%

Likes / Views

0.03%

Comments / Views

0.12%

Shares / Views

0.25%

Saves / Views

Viral Hit Rate

12.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.

12.7%

2x Avg (36 of 283)

3.2%

5x Avg (9 of 283)

Measured against the average of the 283 videos that aren't pinned.

Consistency Score

@thatlittlepuff's view count swings by a CV of 4.94, steadier than 4% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.94

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 2.4M views/video, leaving out 3 pinned videos, and about 16.3 videos a month (its lifetime average: videos posted over account age)

$290 – $724

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (8 of 286 analysed videos, with 2% of their views)

Sponsorship Value (Est. Per Post)

Based on 32.3M followers

$161,385 – $387,325

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 286 videos

36 of the 283 videos that aren't pinned (12.7%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 41 of 286 videos are under 15 seconds and 8 run a minute or longer, so few of its videos can earn Creator Rewards.

Primary Content Categories

tech pets

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

30s

Average Duration

<15s

41

15-30s

99

30-60s

138

1-3min

8

The account favors 30 to 60 second videos with 138 total posts.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

87.1%

249 of 286

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 2.94% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits below every row.

Duration	Videos	Avg Engagement
<15s (best)	41	4.82%
15-30s	99	3.31%
30-60s	138	3.30%
1-3min	8	3.07%

Posting Patterns & Optimal Timing

Based on 286 videos (23.5% sample)

The videos we analysed went up most often on Saturday and Friday and most around 4:00 and 5:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 286 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 300 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 300 uploads with a date, a wider set than the 286 videos analysed above.

Saturday

54

Friday

50

Wednesday

46

Thursday

45

Sunday

40

Tuesday

33

Monday

32

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The busiest hour is 5:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 286 most recent videos (23.5% of 1219 total). Counts reflect appearances in sampled videos.

#thatlittlepuff (274) #PuffTheChef (8) #PuffCooks (7) #fyp (6) #trending (5) #puffplush (5) #SatisfyingPuff (5) #puffmademebuy (4) #cats (4) #fpy (4) #labubu (4) #KitchenMagic (4) #icecream (3) #stitch (3) #prank (3) #PuffCrafts (3) #Mesucalife (3) #MagicPuff (3) #catsoftiktok (2) #puffknowsbetter (2) #ai (2) #robot (2) #robotdog (2) #pet (2)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 286 most recent videos (23.5% of 1219 total). Excludes stopwords, hashtags, and mentions.

puff (166) hacks (20) time (16) new (13) ready (13)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

55 unique sounds | from 286 sampled videos

original sound - thatlittlepuff - ThatLittlePuff 242x

MILLION DOLLAR BABY (VHS) - Tommy Richman 3x

Tonight - Little Puff & lowave records 2x

Nasty - Tinashe 2x

original sound - archiveamhara - ArchiveAmhara 1x

The Fate of Ophelia - Taylor Swift 1x

See You Again (Epic Orchestral Version) - Cover - Samuel Kim 1x

Running Up That Hill (A Deal With God) - Kate Bush 1x

Opalite - Taylor Swift 1x

original sound - mimixskys - 𝓣 ♡︎🇳🇬 1x

What the numbers say

Strengths

+ Fans save videos (0.25% of views) 2.1x as often as they share them
+ Verified account

Watch-outs

~ Like rate 2.8%, below the 4.5% median like rate of the creators we track
~ Uneven plays from video to video (grade D)
~ Only 8 of 286 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @thatlittlepuff

How many followers does @thatlittlepuff have on TikTok?

@thatlittlepuff has 32.3M followers on TikTok.

What is @thatlittlepuff's TikTok engagement rate?

@thatlittlepuff has an engagement rate of 2.94% based on their recent videos.

How much does @thatlittlepuff earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @thatlittlepuff's estimated Creator Rewards earnings are $290 - $724 per month (only videos over 1 minute earn), with estimated sponsorship value of $161,385 - $387,325 per post.

How many TikTok videos has @thatlittlepuff posted?

@thatlittlepuff has posted 1.2K videos on TikTok.

ThatLittlePuff