ThatLittlePuff

This creator sits as a giant at rank 70 among the 1349 tracked accounts because the 32.3M followers are 29.3 times the median follower count of 1.1M. The account maintains fast growth by adding 432.8K new followers every month despite being active for 6.2 years. A large catalog of 5.0B total plays and 223.3M total likes establishes a deep historical presence across the platform. The 4.1M shares indicate strong word of mouth while the 11.4M saves suggest high rewatch value and content that users want to keep for future reference. While the average views of 4.1M are in line with what an account of this size should produce, the 4.47% like rate falls below the median of 4.93%. This gap suggests that while reach is consistent, the immediate engagement per view is slightly lower than typical for a creator at this scale. The following report breaks down specific content pillars and audience demographics to help you refine your strategy.

This audience approves content at a lower rate than the platform average, ranking 722 of 1349 for like rates. The data reveals a distinct hierarchy of intent beyond simple approval. Saves represent the highest form of engagement at 0.228% per view. This is followed by shares at 0.082%, downloads at 0.07%, and comments at 0.024%. These figures translate to 9.3K saves, 3.3K shares, 2.9K downloads, and 978 comments across the content. The audience over-indexes on saves and downloads compared to social interaction. This indicates a preference for evergreen reference material rather than active conversation. Brands should treat this channel as a source for high-utility content that viewers want to keep and revisit. Reach remains inconsistent across the 286 videos. Only 7.7% of posts achieved double the average reach, while only 8 videos hit the five times average mark. A consistency coefficient of 4.94 indicates erratic performance rather than steady growth. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large reach. With 32.3M followers, they can command a contract value between $100,000 and $250,000 per post. Creator Fund payments are far less lucrative because those payouts scale with views and pay only pennies per thousand impressions. Sponsorships offer much higher returns because the payout scales directly with their follower count rather than just views. A rank of 70 out of 1349 puts this creator in a position of power. They command a premium for their influence and can decline briefs that do not meet specific criteria. A buyer should view the high end of the $250,000 range as a ceiling to negotiate down from rather than a starting point. The cost per view sits around $0.06 when divided by 4.1M average views. This figure helps buyers determine if a quoted rate pays for actual reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos in the 30 to 60 second range form the backbone of this account. Most content hits that window, while clips under 15 seconds earn a higher engagement rate of 4.82% compared to 3.07% for longer pieces. Choosing the shorter format over the long-form option yields an engagement gain of about 60% per view. Focus on these shorter windows to maximize interaction with every upload. Original audio is the standard choice for almost all posts. This strategy prioritizes a consistent brand identity over the reach gained from trending sounds. Captions stay concise at around 86 characters, ensuring the text supports rather than distracts from the visual. Disabling both duet and stitch features keeps the focus entirely on the primary content without outside remixing. The top post reached 306.4 million views, which is roughly 75 times the typical reach of a standard video here. This 26-second clip earned over 21 million likes against only 80.6k comments. Such a high ratio of 266 likes for every comment indicates the audience preferred quick interactions and passive viewing over active debate. Average views stay consistently above 4 million, marking this as an established powerhouse rather than a growing niche account. The scale is already large, meaning content strategy serves to maintain a huge base rather than find a new one. Success here relies on high-volume consistency across the preferred timeframes.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 30 to 60 second videos with 138 total posts. These longer videos perform worse than the under 15 second videos which have a higher engagement rate of 4.82%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This account ranks in the top tier of followers despite a posting frequency below the field median. The pace has remained consistent for nearly five years, even though the irregular gaps between posts suggest an unpredictable schedule. Because the creator maintains such a high average view count with infrequent uploads, they likely focus on quality over volume. New content typically lands on Friday and Saturday. Monday is the quietest day for new posts. The busiest hour for fresh uploads occurs at 05:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. You can target weekend windows to align with their active posting days, but do not rely on a specific daily cadence for your campaign timing.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 29.3 over the median follower count. This high ranking indicates that a single campaign can reach a broad audience across many different demographics. Geography data shows the US accounts for 100% of the sampled video views. While this allows a brand to reach the American market effectively, it means they cannot rely on international regions like Canada or Mexico for global coverage. The like response sits below the median by nearly half a percentage point. This lower rate suggests that while reach is high, the engagement per viewer is less intense than the average creator. A total of 5 billion plays across the history of the channel provides a deep archive. Placing a brand tag next to this volume of content means the logo appears alongside an extensive catalog of views rather than just new content. The audience fits the consumer goods category because the high follower rank and broad reach suit mass-market products despite the lower like response.