House of Highlights

Ranking 71 out of 1349 tracked creators makes this account a giant that holds 32.0M followers, which is 29.1 times the median follower count of 1.1M. The growth trajectory is fast as it gains 367.9K new followers every month despite being 7.2 years old. This vast catalogue has generated 7.7B total plays and 744.3M total likes to build a large historical presence. The 83.0M shares indicate a high level of word of mouth movement across the community while the 31.4M saves confirm that the content provides lasting value for viewers who want to revisit specific posts. Average views sit at 617.8K per video, which is consistent with the expectations for an account of this scale. The 9.72% like rate more than doubles the median of 4.93%, confirming that the audience is highly engaged with the content they see. The rest of this report breaks down the specific engagement trends and content pillars driving these numbers.

This audience approves of content at a rate well above the median, ranking 288 out of 1349 creators. High like rates confirm strong initial sentiment and brand affinity. The engagement mix reveals specific intent beyond passive viewing. Shares are the most frequent action with a 1.084% rate, followed by saves at 0.41%, then comments at 0.06%, and downloads at 0.028%. These figures translate to 6.7K shares, 2.5K saves, 371 comments, and 175 downloads per video. The audience prioritizes word-of-mouth spread over community discussion. High share and save rates suggest viewers treat the content as a reference tool or personal recommendation. Brands should focus on creating sharable educational assets rather than seeking high comment volumes. Reach is inconsistent across the 298 videos. Only 10.7% of posts achieved double the average reach, while only 8 reached five times the average. A coefficient of variation of 4.32 indicates erratic performance and less predictable growth patterns. This is an active audience that treats content as a resource to be saved and shared.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large follower base. With 32.0M followers, they likely command a contract value between $160,000 and $320,000 per campaign. This high-tier income comes from brand partnerships rather than the Creator Fund. The Creator Fund pays only pennies per thousand views, whereas sponsorship rates scale with total reach and influence. Their rank of 71 out of 1349 places them among the top performers on the platform. Such a high ranking allows them to command a premium price for their content. They can often decline low-paying offers because their name carries authority. A buyer should view the $320,000 upper limit as an opening negotiation point rather than a fixed fee. The cost per view helps determine if a brand is paying for raw reach or for this specific identity. At 617.8K average views, a quote at the top of the range equates to roughly $0.52 per view. This high figure confirms that a buyer pays a premium for their established brand and high engagement. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed with most posts under 15 seconds. Longer videos between one and three minutes actually earn a higher engagement rate than the sub-15 second clips. This gap means longer content earns roughly 40% more interaction per view than the shorter format. Use long-form pieces when you want deep engagement but stick to short clips for high volume reach. Original audio appears on every single post in this feed. Choosing original sound over trending tracks trades potential viral lift for a distinct, cohesive brand identity. Captions stay concise at an average of 88 characters to keep the focus on the visual content. Closing off duet and stitch options keeps the spotlight on the primary footage without inviting outside remixes. The standout video lasted only 6 seconds and pulled 44 million views. This clip reached over 71 times the normal audience size for this account. It earned 4.8 million likes against just 12.9k comments. The high like-to-comment ratio proves that short, punchy visuals drive quick taps rather than active debates. Average views reach into the hundreds of thousands consistently. This volume indicates a large established presence rather than a small account seeking growth. Success here depends on maintaining a steady floor of high visibility through consistent branding. High follower counts mean the content must appeal to a broad audience first.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content under 15 seconds with 189 videos of that length. This preferred length performs worse than the 1 to 3 minute category in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the field median with high frequency and a strong ranking in posting volume. The account maintains an incredibly rapid output of hundreds of videos per week. While the content drops are frequent, the high consistency coefficient indicates that the timing between these posts is erratic rather than clockwork. This pace has only been observed for six days, so the current rhythm is not yet a proven long-term habit. Despite the irregular gaps, their large follower rank and high average views confirm they are a major player. New content typically lands on Wednesday and Thursday, with Friday being the quietest day. Most uploads occur around 23:00 UTC. Marketers can expect a constant stream of new content to fuel a campaign, though specific daily timing is less predictable than their sheer volume. You can reliably time a tie-in for mid-week drops on Wednesday or Thursday.

Audience & Reach

The creator holds a top-of-field rank with a follower multiple of 29.1 times the median. This position confirms broadcast-scale reach for any single campaign execution. Engagement sits well above the median like rate by nearly double the average. A high ratio means your message will earn a stronger response from viewers compared to standard content. Data shows the audience is concentrated entirely within the United States. While this allows for deep penetration into the American market, a brand cannot expect to reach listeners in other regions with this specific account. A global campaign would require additional creators to capture international markets. The total play count of 7.7 billion across the back catalogue provides a deep historical footprint. Your brand tag will sit alongside content that has already accumulated billions of views rather than appearing as a fresh start. This audience fits the Beauty category because the high like response and broadcast-scale reach align with large-scale retail interest.