@houseofhighlights | TikTok Account Stats

Q: How many followers does @houseofhighlights have on TikTok?

@houseofhighlights has 32.0M followers on TikTok.

Q: What is @houseofhighlights's TikTok engagement rate?

@houseofhighlights has an engagement rate of 9.77% based on their recent videos.

Q: How much does @houseofhighlights earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @houseofhighlights as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $159,943 - $383,864 per post.

Q: How many TikTok videos has @houseofhighlights posted?

@houseofhighlights has posted 12.4K videos on TikTok.

Account Overview

What This Report Covers

House of Highlights (@houseofhighlights) is a verified sports TikTok account with 32.0M followers and 12,393 videos. That ranks 71 of the 1,349 accounts with a TKMetrics report by followers, 29.1x the median account. Since it was created 7.2 years ago it has averaged 367.9K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-03-20
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	8.8K:1

Data Summary

Videos Analyzed	298 (2.4% of total)
Avg Plays per Video	447,700
Avg Likes per Video	41,562
Engagement Rate	9.77%

Metrics based on 298 most recent videos (2.4% of 12.4K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 295 of 298 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 295 videos we analysed got an average of 447.7K plays and 9.3% of viewers liked them, 2.1x the 4.5% median like rate of the creators we track. Saves (0.37% of views) and shares (0.42%) are about level; comments are 0.07%.

447.7K

Avg Plays/Video

41.6K

Avg Likes/Video

316

Avg Comments/Video

1.9K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 298 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 295 that aren't pinned.

1.4M

Median plays, top 60 videos

137.5K

Median likes, top 60 videos

2.2M

75th percentile plays

44.0M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 295 videos of the sample that aren't pinned across 12.4K total videos.

5.5B

Est. Total Plays

1.8B

Total Likes (TikTok's count)

3.9M

Est. Total Comments

23.1M

Est. Total Shares

20.6M

Est. Total Saves

Engagement Ratios

@houseofhighlights turns 9.3% of views into likes, 0.37% into saves and 0.42% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.28%

Likes / Views

0.07%

Comments / Views

0.42%

Shares / Views

0.37%

Saves / Views

Viral Hit Rate

13.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 81% of the creators we track. The 5x figure is the same measure at five times the norm.

13.9%

2x Avg (41 of 295)

3.7%

5x Avg (11 of 295)

Measured against the average of the 295 videos that aren't pinned.

Consistency Score

@houseofhighlights's view count swings by a CV of 4.32, steadier than 7% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.32

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @houseofhighlights as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 32.0M followers

$159,943 – $383,864

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 298 videos

41 of the 295 videos that aren't pinned (13.9%) passed twice the average plays and 11 passed five times it. Plays are uneven from one video to the next (consistency grade D). 189 of 298 videos are under 15 seconds and 1 runs a minute or longer, so few of its videos can earn Creator Rewards.

Primary Content Categories

comedy

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

14s

Average Duration

<15s

189

15-30s

90

30-60s

18

1-3min

1

The account favors short content under 15 seconds with 189 videos of that length.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

100.0%

298 of 298

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 9.77% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration	Videos	Avg Engagement
<15s	189	6.56%
15-30s	90	7.51%
30-60s (best)	18	7.81%
1-3min	1	9.12%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 298 videos (2.4% sample)

The videos we analysed all went up between Jun 12, 2026 and Jun 19, 2026, less than a week, so they can't show which days the account usually posts; most went up around 20:00 and 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 298 videos we analysed, its 3 pinned videos included, all went up between Jun 12, 2026 and Jun 19, 2026: too short a window for a weekly rate.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. These uploads all went up between Jun 12, 2026 and Jun 19, 2026, less than a week, so the chart shows only the days in that window, not a weekly habit.

Thursday

89

Wednesday

57

Monday

52

Tuesday

40

Sunday

33

Friday

27

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 298 most recent videos (2.4% of 12393 total). Counts reflect appearances in sampled videos.

#knicks (131) #worldcup (105) #Soccer (86) #NBA (82) #nyc (79) #nbafinals (45) #futbol (44) #parade (43) #basketball (43) #messi (36) #football (35) #newyork (29) #meme (22) #jalenbrunson (21) #argentina (19) #funny (17) #tough (17) #ronaldo (17) #NBAChampions (15) #portugal (15) #france (15) #japan (12) #knicksparade (11) #champions (11) #sports (11)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 298 most recent videos (2.4% of 12393 total). Excludes stopwords, hashtags, and mentions.

ig (53) via (30) knicks (29) fans (26) bro (19)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

3 unique sounds | from 298 sampled videos

original sound - houseofhighlights - House of Highlights 296x

original sound - nba - NBA 1x

original sound - brgaming - B/R Gaming 1x

What the numbers say

Strengths

+ Like rate 9.3%, 2.1x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 1 of 298 videos runs a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @houseofhighlights

How many followers does @houseofhighlights have on TikTok?

@houseofhighlights has 32.0M followers on TikTok.

What is @houseofhighlights's TikTok engagement rate?

@houseofhighlights has an engagement rate of 9.77% based on their recent videos.

How much does @houseofhighlights earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @houseofhighlights as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $159,943 - $383,864 per post.

How many TikTok videos has @houseofhighlights posted?

@houseofhighlights has posted 12.4K videos on TikTok.

House of Highlights