sweetportfolio

This account sits as a mid-tier name with 1.3M followers, which places it above the median creator count of 1.1M and ranks it 631 out of 1349 tracked creators. The growth trajectory is slow given the 7.3 year history and the addition of 14.9K followers each month. While average views sit at 223.7K, the like rate of 15.68% comfortably clears the 4.93% median to indicate high engagement relative to the audience size. The rest of this report breaks down these engagement metrics and audience demographics.

This audience approves of content at a rate much higher than the platform average, ranking 49 out of 1349 creators. High engagement stems from intent rather than passive scrolling. The save rate of 0.714% is the most frequent action taken by viewers. This indicates high reference value for the content. Shares occur twice as often as comments, while 273 comments and 597 shares show a preference for distribution over active discussion. These figures prove users treat the content as a resource to keep or pass on rather than a conversation starter. Brands should prioritize educational utility over community building. Reach is inconsistent. Only two videos hit double the average view count while one reached five times the average. A coefficient of variation of 4.9 indicates erratic reach patterns that make growth less predictable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 1.3M followers, their expected sponsorship value sits in the $5,000 to $8,000 range per post. This high potential stems from the fact that brand partnerships scale with follower counts. In contrast, Creator Fund payouts depend on views and pay only pennies per thousand impressions. The rank of 631 out of 1349 places this creator above the median but below the elite tier. They do not command a large premium like top-ranked accounts, yet their high engagement rate suggests they sit at the top end of their bracket. A buyer should treat the $8,000 figure as a ceiling to negotiate from rather than a fixed fee. This contract logic allows for bargaining based on specific deliverables. A cost per view check helps determine if a quote buys reach or fame. Dividing the high end of the band by 223.7K views results in roughly $0.036 per view. A lower quoted rate suggests a fair price for reach, while a higher rate indicates a premium paid for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed performs best in the 15 to 30 second range where most content lives. Focus on this duration to match the current success of the account. Roughly half the videos use original audio, a choice that sacrifices some trending reach for a consistent brand identity. Long captions averaging 530 characters provide deep context rather than quick hooks. Open settings for both duets and stitches invite other creators to interact with every post. The standout video lasted 60 seconds and earned 28.2 times the normal reach of this creator. It gathered 1.1 million likes against only 8.4k comments, meaning it won through passive watching rather than conversation. Average views exceed 200k, marking this as an established account with a stable floor for every post.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 9 occurrences. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their long gaps between uploads suggest each post requires notable production effort rather than reflecting a lack of activity. This pattern has remained stable for over four years, establishing a durable but infrequent rhythm. The inconsistent gap variance indicates that while they are active, their schedule lacks a clockwork regularity. New content typically lands on Tuesday and Thursday, with the most frequent upload occurring at 19:00 UTC. Monday is the quietest day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time specific tie-ins around the Tuesday or Thursday windows to coincide with their rare uploads.

Audience & Reach

The follower count sits above the median for this category. A buyer can expect a steady reach that exceeds the average creator in this tier. Location data is not available for this account. The like rate exceeds the median by more than three times. This high engagement suggests a sponsored post will land with much higher impact than a standard placement. Because of the high interaction relative to the follower count, this audience fits the beauty and lifestyle category.